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7’ Cs Theory (PBP-P 59-69)
7 C’s Completeness Conciseness Consideration Concreteness Clarity Courtesy Correctness
Completeness  You may send me a statement of projected cash flow for the next quarter by 22 Oct, 09 via e-mail at my address abc@yahoo.com. I am sending you a payment cheque on account of the purchase of 20 tables amounting to Rs 100,000 drawn on ACB Main Branch Lahore dated 15 Oct, 09 in favor of WorkMan Furniture. Let us have a meeting of all departmental heads at 10:00 a.m. on 18 Oct, 2009 in the meeting room of admin block. The information you requested regarding our inventory will be sent to your office by return fax on 16 Oct, 09. We are pleased to quote you our rates for the supply of 20 ton deformed steel bars which will be delivered at your site after one week of the receipt of advance payment.
Conciseness Your response was helpful Four rules should be observed by all He bought flip top chairs Please submit your forms to Mr. Karim by 5:00 We appreciate your confidence
Consideration You will be able to shop evenings with extended hours The check was not enclosed We have differing interpretations of the utility of the proposal We refund when the returned item is clean and resalable
Concreteness PAC students are showing 70 % results in external exams. In 2010 two CA students and one ACCA student won distinction. He has been maintaining a CGPA of 3.8 at the university for the last four semesters. In 2009, Pakistan’s population reached 180 million mark. The progress of the project is 80 % this month, and it is appreciable. The sales have gone up by 15 % in the past one week.
Clarity His report focused on age and gender of managers After our botanist had planted 10,000 berry plants, the deer came into his farm and crushed them The data we studied showed that your property is profitable and in high demand
Courtesy It’s my understanding Sometimes my wording is not precise, let me try again Both men and women, all of you should be concerned about the issue Sir, do you have biscuits
Correctness More than one minister is going to resign You and I were at the meeting day before yesterday What is the name of your uncle whom we met this morning One of my colleagues is a Japanese He is the better of the two
Skills Practice (Conciseness) In due course Please find attached the list you requested  Such refreshing comments are few and far between It was known by Mr. Sam that we must reduce inventory In most cases the date of policy is indicated in the upper right corner.
Skills Practice (Consideration) It is impossible to open an account for you today. We regret to inform you that you have not been selected for the post of Finance Manager. When you travel on company expense, you will not receive approval for business class. I do not agree with you over this proposal.
Skills Practice (Concreteness) The test was administered by the TA. The Board was informed by the Financial Officer. A decision has been made by the Director. The function of this office is the collection of payments and the compilation of statements. Prof. Omer will give consideration to the report.

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7 c's solution

  • 1. 7’ Cs Theory (PBP-P 59-69)
  • 2. 7 C’s Completeness Conciseness Consideration Concreteness Clarity Courtesy Correctness
  • 3. Completeness You may send me a statement of projected cash flow for the next quarter by 22 Oct, 09 via e-mail at my address abc@yahoo.com. I am sending you a payment cheque on account of the purchase of 20 tables amounting to Rs 100,000 drawn on ACB Main Branch Lahore dated 15 Oct, 09 in favor of WorkMan Furniture. Let us have a meeting of all departmental heads at 10:00 a.m. on 18 Oct, 2009 in the meeting room of admin block. The information you requested regarding our inventory will be sent to your office by return fax on 16 Oct, 09. We are pleased to quote you our rates for the supply of 20 ton deformed steel bars which will be delivered at your site after one week of the receipt of advance payment.
  • 4. Conciseness Your response was helpful Four rules should be observed by all He bought flip top chairs Please submit your forms to Mr. Karim by 5:00 We appreciate your confidence
  • 5. Consideration You will be able to shop evenings with extended hours The check was not enclosed We have differing interpretations of the utility of the proposal We refund when the returned item is clean and resalable
  • 6. Concreteness PAC students are showing 70 % results in external exams. In 2010 two CA students and one ACCA student won distinction. He has been maintaining a CGPA of 3.8 at the university for the last four semesters. In 2009, Pakistan’s population reached 180 million mark. The progress of the project is 80 % this month, and it is appreciable. The sales have gone up by 15 % in the past one week.
  • 7. Clarity His report focused on age and gender of managers After our botanist had planted 10,000 berry plants, the deer came into his farm and crushed them The data we studied showed that your property is profitable and in high demand
  • 8. Courtesy It’s my understanding Sometimes my wording is not precise, let me try again Both men and women, all of you should be concerned about the issue Sir, do you have biscuits
  • 9. Correctness More than one minister is going to resign You and I were at the meeting day before yesterday What is the name of your uncle whom we met this morning One of my colleagues is a Japanese He is the better of the two
  • 10. Skills Practice (Conciseness) In due course Please find attached the list you requested Such refreshing comments are few and far between It was known by Mr. Sam that we must reduce inventory In most cases the date of policy is indicated in the upper right corner.
  • 11. Skills Practice (Consideration) It is impossible to open an account for you today. We regret to inform you that you have not been selected for the post of Finance Manager. When you travel on company expense, you will not receive approval for business class. I do not agree with you over this proposal.
  • 12. Skills Practice (Concreteness) The test was administered by the TA. The Board was informed by the Financial Officer. A decision has been made by the Director. The function of this office is the collection of payments and the compilation of statements. Prof. Omer will give consideration to the report.