7 Key Elements for an Effective SEO Strategy - Webfor

Editor's Notes

• #2: Thank them for their time. Let them know that you’re going to spend 90% of your time focusing on them, their goals and …. SEMpdx is a nationally recognized non-profit organization that provides education for businesses owners and those in the digital marketing industry. We’re a BBB accredited business with an A+ rating
• #7: Tell our story.
• #8: Tell our story.
• #13: Met an amazing woman and have two smart and off the charts awesome kiddos…
• #16: Search engines crawl the web… what this basically means is that they have a computer program (probably not as cute as that crawler) that follows all the links from one website to another to discover and download as much of the worlds information as they can.
• #17: Then they categorize and sort all the different web documents based on their content and a number of other factors.
• #18: The difference between organic & paid search
• #19: The number of times Google updates it’s algorithm each year. In reality the number is much higher than this now.
• #21: In a recent study we conducted we asked the following question.
• #22: Results from a recent study we did. This is how the business rated the effectiveness of the different tactics.
• #27: Two critical tactics to putting yourself in your customer's shoes are… building personas and mapping your customer's journey.
• #28: This is an example of a persona. So, how do you get the information to build your persona(s)?
• #29: Remember the acronym F.U.D.D. so that you can get to understand your customers Fears, Uncertainties, Desires & Decision Making.
• #32: Through your data collection and your thought process you want to ask yourself, what is our potential customer feeling, thinking & doing in this moment. Are there barriers to them purchasing? Is the messaging clear? Do they understand the value? Are there technical issues in the way? Are we showing up in different channels? Does our site architecture support a good UX? Etc. Rebekah Cancino shared this slide at MozCon… and….
• #33: Content audit / gap analysis Content/event calendar Tone Voice…
• #34: An all too often missed… and the most important part of the marketing funnel… is once they become a customer… The goal of every business should not be to just get more customers, but to get more brand champions. These are customers that bring you more customers.
• #35: SEMrush Audtior
• #38: On-Page SEO Factors It doesn't matter if you have the most beautiful website with an amazing user experience if people can't find it. It's like putting your best salesperson ever out in the middle of the desert with no one around.
• #40: Why is Design important for you SEO Strategy? One of the first things users notice about your website is your design. They immediately get a feeling about your business based on the colors of your site, the images, the layout, font, your logo and branding. A well-designed website can make your visitors feel that your company is an authority in your industry. Design can make the difference between a visitor leaving your site immediately or purchasing from you. Design is an important part of User experience as well. And my personally feeling is that Google is doubling down on user experience in 2014.
• #41: Why is Design important for you SEO Strategy? One of the first things users notice about your website is your design. They immediately get a feeling about your business based on the colors of your site, the images, the layout, font, your logo and branding. A well-designed website can make your visitors feel that your company is an authority in your industry. Design can make the difference between a visitor leaving your site immediately or purchasing from you. Design is an important part of User experience as well. And my personally feeling is that Google is doubling down on user experience in 2014.
• #42: You don’t want your users looking like this! Your potential visitors aren’t going to wait 5 seconds for your website to load. Also, Google announced back in 2010 that they were officially making site speed a ranking signal. You can use this tool to test your site speed as well as get a ton of great information on where to improve.
• #43: Offsite Elements like Links, Mentions, Location Factors & Citations, etc. Google uses endorsements such as links, press & mentions like votes to determine the trust and popularity of a website. Not all websites are created equal. Getting a link from the New York Times could be comparable to an electoral vote. The opposite can also be true… If you’re endorsed by the wrong crowd.
• #44: Niche sites like Healthgrades,
• #50: In this study done by BrightLocal… they surveyed consumers who would use a business based on their star rating. Having No Strategy… doesn’t only hurt… it’s expensive too! VERY EXPENSIVE!
• #51: Study by BrightLocal
• #52: We asked Dental Practices... what's your biggest challenge when it comes to marketing?
• #53: Knowing, tracking what’s working & what’s not (Basically, How to track) Cost/Budget Time
• #55: Tell our story.
• #56: Tell our story.
• #57: Tell our story.
• #59: Your GMB listing is the center of the universe of all of your local citations… and since search is the #1 effective channel… it makes sense that you want to stay active on that listing. Make sure it’s completely filled out, has pictures, utilize the posts feature (especially if you’re having events).
• #60: That means ensuring your information is accurate… especially your NAP. Choosing the proper category or categories for your Practice, adding photos of your business (the external, internal, etc.), Making sure your hours are correct, and many other factors.
• #62: This is what it looks like. You can post a special offer or even an event.
• #64: For those that want to further their education. https://webfor.com/resources/