7 SEO tips for Prestashop Store -SHAMLA TECH Solutions
- 1. 7 SEO Tips for Your PrestaShop Store
- 2. So you’ve got your PrestaShop store in place with the help of PrestaShop developers. But, what’s next? You now need to focus on bringing more customers to your website, and one way to do this is by strengthening your search engine optimization (SEO) strategies. Yes, your PrestaShop theme may be SEO-friendly, but it requires many other practices to rank high in the search rankings. So, here are 7 basic SEO tips to include in your PrestaShop store. • Keywords form the foundation of your search engine optimization strategies. • The purpose of these keywords is to determine on which user search request your website should appear. • To ensure that you include relevant keywords, use Google Adwords. Select the ones that have average competition and number of searches and which are relevant for your business. Identify keywords
- 3. URLs & SEO Settings • Search engine friendly URLs make it easier for search engine to index the pages. You can turn on this option by going to Preferences > SEO & URLs and set the friendly URL to ‘Yes’. • For every URL, you need to include your Meta Title, Meta Description, Meta Keywords and SEO-friendly URL. • This should be followed for all the pages of the website, including products, categories and CMS pages. Sitemap A Sitemap is the structure of your website that helps the search bots to navigate your website easily. It includes details on how often the page needs to be checked and how many times will the page be updated. If you wish to include the Google Sitemap, then click on Modules and Services > Modules and Services and search for Google Sitemap. You can then install the module on your store.
- 4. Schema.org • Schema.org marks up all the different elements of the page, viz. web page, product, review or recipe. • The schema is a type of rich snippet, an HTML markup, that adds additional information to the text below the URL result. Page Load You can improve your site speed by following the below tips. • In PrestaShop, go to preferences > performance and set Cache to ‘Yes’ and Force Compliation to ‘No’. • Also, under the CCC section, enable all the points except ‘High risk HTML compression’. If you find this hard to figure out, a PrestaShop specialist can easily help you out.
- 5. Social Media Integration • When you have your online store ready, make sure you are connected to your social media profiles (e.g. Facebook, Twitter, Google+, Pinterest) on the site as well. • Another feature to include is the social share on your products and services. You can also improve your user experience by providing social log-ins on your site. Responsive Design • Your customers are everywhere and they constantly visit your website from smartphones and tablets. • If your website is not responsive, it causes users a lot of inconvenience. Also, search engines rank responsive sites better. So, you must ensure that your site is responsive.