7 Simple Concepts to Be More Likeable

The document outlines 7 concepts for becoming more likeable according to Dave Kerpen, chairman and CEO of LikeableMedia and author of two books. The concepts are: 1) listen first and never stop listening, 2) responsiveness is not optional, 3) provide value for free, 4) every brand has a story to tell, 5) surprise and delight customers, 6) use social ads for better targeting and endorsements, and 7) don't sell but tell compelling stories. Kerpen emphasizes the importance of listening, responding, providing value, telling brand stories, surprising customers, and compelling stories over direct selling on social media.