It Takes a Village to Raise a Cupcake Brand
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This document discusses how to build a successful cupcake brand through customer service. It emphasizes showing customers that you care through responsive and proactive communication across various channels. It highlights Foiled Cupcakes' attentive customer service and culture of caring, which led to positive reviews and strong year one sales and client list growth. The key is making customer service and relationships the top priority.
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It Takes a Village to Raise a Cupcake Brand
- 1. MARI (LIKE SAFARI) CEO & FOUNDER, FOILED INC. TO RAISE A CUPCAKE BRAND IT TAKES A VILLAGE
- 3. EVERY JESSE NEEDS A ZACK
- 4. How can we be like Zack? 1. SHOW THAT WE care.
- 5. TTTT We Care $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
- 6. SHOW THAT WE care BE RESPONSIVE. NO MATTER WHAT. •Respond to Tweets •Respond to Facebook •Respond to e-mails •Respond to blog posts •Respond to Pinterest pins •Respond to press writeups •Respond to Google+ shares •Respond to Yelp reviews BE PROACTIVE. NO MATTER WHAT. •Proactive customer care •Proactive shout-outs •Proactive follow-up calls •Proactive “we messed up!” •Proactive crowdsourcing •Proactive sharing others’ news •Proactive gratitude •Proactive genuine compliments Make it about them.
- 8. PARTIAL CLIENT LIST, YEAR 1
- 9. The staff is attentive and makes you feel like you’ve been friends since high school cheerleading tryouts! -VERONICA P., MCDONALD’S CORPORATE I attended Foiled Cupcakes’ anniversary party and I just can’t get over the company culture – they truly care about their customers. Fantastic! - PAMELA V., NATIONAL ASSOCIATION OF REALTORS Foiled’s service was second to none from start to finish, and I will order again based on that. - NORA D., CHICAGO CUBS
Editor's Notes
- #3: OUR STORY – HOW WE GOT INVOLVED WITH SOCIAL MEDIA