The New Rules of Google Dominance - Part 1

The document summarizes a presentation about Google's dominance and the new rules of search engine optimization (SEO). It discusses how Google now focuses on content quality, design, trustworthiness and speed over traditional SEO techniques. It also notes that search traffic to publishers has dropped by over 30% in the last eight months. Additional topics covered include how users engage with mobile/tablet devices, influencing influencers, brand protection, engagement mistakes to avoid, and how SEO may evolve with schema.org metadata standards.