paradigm shift of donor communications
Download as PPTX, PDF0 likes286 views
The document discusses the need for organizations to shift to more innovative practices in their communications. It advocates taking risks and failing forward in order to challenge conventional wisdom. Key points emphasized include involving stakeholders, combining creativity with implementation, and creating communications that are powerful, emotional, and phenomenal. The overall message is that organizations must change the face of their communications by moving past outdated practices and embracing next practices.
paradigm shift of donor communications
- 1. A Paradigm Shift: Next Practices Lynne M. Wester @donorguru CASE III Inspire
- 5. We innovate not for the sake of being different but because it challenges us to move forward and shed the old guards of the past while challenging conventional wisdom.
- 6. Too Much Looks Like Everything Else
- 7. Creativity + Implementation = Innovation “The Bad Clip Art Slide”
- 8. Why Not?
- 9. TAKE A RISK
- 10. FAILURE • For every failure we had we had spreadsheets that looked awesome. • “ If anything goes bad then I did it. If anything goes semi-good then we did it. If anything goes real good then you did it.” – Bear Bryant
- 11. Who Are You?
- 12. Decision Time
- 13. WE NEED: • More imaginative and courageous communications • All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire
- 15. WE MUST NOT:
- 16. INSTEAD:
- 17. Changing the Face of Communication
- 18. • Powerful • Emotional • Phenomenal
- 20. THANK YOU! • Lynne M. Wester • @donorguru • Friend Me! • Connect with me! • www.donorrelationsguru.com • wester@yu.edu
Editor's Notes
- #4: Rouseau: A purely voluntary deed is certainly something I like doing. But when the recipient uses it as a claim on further favor and rewards me with hate if I refuse, when he insists on my being his perpetual benefactor just because I initially took pleasure in helping him, then charity becomes burdensome and pleasure vanishes. There is a kind of contract, indeed the most sacred of contracts, between the benefactor and the recipient. These are not explicit conditions but they are the natural consequence of the relationship.
- #13: A drunken stranger who comes up to you in the street and rambles on at you, you just want him to get out of the way as soon as possible.