7 Steps to Dominating the Internet
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The Ballen Method is an internet marketing strategy designed to secure top rankings on search engines for selected long-tail keywords through targeted and hyper-local marketing. It outlines seven essential steps: identifying the audience, building a brand, creating a useful website, marketing listings, blogging, utilizing video, and leveraging social media. Success hinges on effective content creation and local targeted strategies that resonate with consumers.
7 Steps to Dominating the Internet
- 1. Online Marketing Magic With Richard and Lori Ballen #ballenmethod and @ballengroup Facebook.com/loriballenmethod A Vision Masters Production Post TWEET
- 2. Products we talk about Tutorial Videos www.loriballen.com/lorislist
- 3. WHAT IS THE BALLEN METHOD? • A method of internet marketing designed to dominate the web for a desired set of long-tail keyword phrases. • Dominate = Multiple times on page one of the search engine for that phrase • This is done through target marketing and hyper-local strategies
- 4. #1 Organically P A I D PAGE 1
- 5. PAGE 1 Video – Jan 2011
- 6. eEdge Site / Marketleader PAGE 1
- 7. #1 and #2 Ranks 2 Different Pages On Same Site New Self Hosted Wordpress - About 3 months old Wordpress Blog on eAgenC by KW domain PAGE 1
- 8. eEdge Site / Marketleader New Self Hosted Wordpress - About 3 months old PAGE 1
- 9. Your website Blog Social Media Press Releases Classified Ads/ Listing Feeds Video Campaigns /Offline HOW IT’S DONE
- 10. HOW DO YOU THINK PEOPLE SEARCH??
- 11. Real Estate Agent Las Vegas Real Estate Agent Top Las Vegas Real Estate Agent Top Las Vegas Real Estate Agent for Short Sales Focus on The long-tail
- 13. CChhoooossee LLooccaall,, NNaattiioonnaall,, oorr GGlloobbaall Choose Low Competition first, Then Medium. Under 200 Searches is GOLD
- 14. Denver Real Estate has 8,100 Monthly US searches. That’s AWESOME. It has High Competition That STINKS!!!
- 16. Step 1: Identify your Audience and Build your Brand
- 17. Step 1: Build your Brand
- 18. • ‘Exceeding Standards, • Communication at the highest level, • and a never-ending stream of surprises • that leave you saying WOW’
- 19. Step 1: Build your Brand
- 20. Step 1: Build your Brand
- 21. Step 1: Build your Brand
- 22. Step 1: Build your Brand
- 23. Step 1: Build your Brand
- 24. Step 1: Build your Brand
- 26. NICHE: MILITARY
- 28. Step 1 RECAP Identify your Audience and Build your Brand Identify Your Specialty Determine your Product and Message
- 29. Step 2: Create a Useful web site
- 30. Every Great Website Should Have • Problem Solving Content • Product (IDX Listings and Home Values) • Seller-Centric Articles • Buyer-Centric Articles • Contact Information – Clearly Displayed • Local Information • Lead Capture = Forms and offers
- 32. Step 2: Create a Useful web site
- 33. Step 2: Create a Useful web site
- 35. STEP 2 RECAP Use Lead Capture Create Quality Content Keep our website Fresh Use Longtail Keywords
- 36. Step 3 Market your Listings to get MORE listings
- 37. There’s Life Outside of Craigslist
- 38. OTHER CLASSIFIED AD SITES • Backpage.com • Classifiedads.com • ClassifiedFlyerads.com • Wordpress/ActiveRain/Blogger (Yep, it’s true)
- 44. Step 3: Recap Market your Listings to get MORE listings By using or creating templates to create ADS and LANDING pages Using Long tail Keywords Getting LOCAL and Specific
- 46. Step 4 Blog About It
- 48. WRITE FOR THE CONSUMER With Google in MIND
- 49. A Great Blog Does a few things • Solves Problems and Informs • Is a local Directory • Helps people to know you (Video/Pics) • Links to properties and home values • Ranks HIGH on Search when Optimized • Gives you something Social to Share
- 50. Blog Categories • Seller Tips • Buyer Tips • Things to do in _______ • Q & A • About Me • Featured Listings
- 51. Make your Blog Personal TThhiiss iiss SSeebbaassttiiaann
- 52. Step 5 Use Video
- 53. GET COMFORTABLE WITH HOW YOU LOOK AND SOUND
- 59. Step 5 Use Video: Recap Get Comfortable Use proper equipment Shoot Introduction Video, Testimonials, Role Play
- 60. Step 6 Use Press Releases
- 61. WRITTEN IN THE 3RD PERSON
- 62. “The Ballen Group, Las Vegas Short sale Agents who use a comprehensive Las Vegas Short Sale System, close another Bank of America Short Sale saving the Las Vegas Homeowner from Foreclosure.”
- 65. Step 6 Use Press Releases even IF Google won’t reward you.
- 66. Step 7 Use Social Media
- 67. DON’T BE THIS GUY
- 69. DON’T STALK •
- 71. Step 7 Use Social Media
- 73. 1. Create your Brand & Identify Audience 2. Build a Useful Website 3. Market your Listings 4. Blog 5. Use Video 6. Create Press Releases 7. Learn to Use Social Media
- 74. Discipline TODAY means FREEDOM tomorrow
- 75. Now - Go Dominate The Web. Thank You!!!!!
- 76. Seven Steps to Web Domination With Richard and Lori Ballen
Editor's Notes
- #2: ----- Meeting Notes (10/22/14 09:55) ----- b
- #12: Content is King
- #32: Content is King
- #33: Content is King
- #35: Content is King
- #44: CLASSIFIED ADS Google Friendly: Use Keywords in the Title and in the Body of the Ad Always include a phone number. Warmer buyers/sellers will call. Think LISTINGS - Real Estate Services, Financial Services, Legal Services Include a Call to Action, an Item of Value and Create Urgency Use the 3 click Rule. No more than 3 clicks should take them where they want to go - START to finish from the search results. Use Several Sites: Classifiedads.com, Craigslist.com, Backpage.com, Merchantcircle.com, Hoobly.com (to name a few)
- #49: Keep it Relevant to your specialty Shorter is better for Audience, Longer is better for SEO. Use Keywords in Title, and Body of Blog Don’t Always “Sell”, Communicate Make the Consumer FEEL something Keep it Local whenever Possible Local Events Local Hang outs, Restaurants, Theaters Problems that you have Solved Awards you have won New Divisions or Specialties Special Programs
- #74: Content is King