7 summits student lifecycle communities salesforce.org
- 1. #DF16#DF16 Enhancing the Prospect, Student & Alumni Experience with Communities James Davidson VP of Community Solutions, Higher Ed 7Summits james@7summitsinc.com @7summitsinc
- 2. Confidential 22 An Award Winning Salesforce Partner Extensive Experience in Higher Ed A Deep Understanding of Large, Complex Enterprises The World’s Leading Community Solution Provider 200+Communities and Portals Advisory User Experience Technology & Integrations Founded in 2009 Design Awards25 Our team brings together the best in strategy, user experience, and technology to maximize your success. 7SUMMITS AT A GLANCE Winner of the Salesforce Partner Innovation Award for Community Cloud
- 3. Confidential 3 Community Templates / Components / Accelerators Advisory & Consulting User Experience & Design Migrations & Integrations Custom Development Community strategy, need help measuring ROI, training your team, or managing your community, our social sherpas are here to help. 7SUMMITS AT A GLANCE Innovation powered by communities, brought to life by 7Summits. Pre-built solutions means less time building, more time engaging your audiences. Great out-of-the-box, but tailored where you need it. We’re here to be your guide. CUSTOMER SUCCESSACCELERATORS SERVICES
- 4. ◆Experienced across the full lifecycle: admissions, student and faculty engagement, and alumni relations ◆Experienced with a variety of technology platforms. Changing the Communities world with Salesforce ◆Forrester Groundswell award winner, and six Design awards in Higher Education ◆Work drives significant and measurable business impact 7SUMMITS EDUCATION PORTFOLIO #DF16
- 6. #DF16#DF16 Marketing Recruitment Engagement GL Housing HCM SIS LMS Degree Audit Financial Aid Meal Plans Payroll Student Success Advancement Prospects Donors Faculty & Staff Parents Corporations Students Alumni The Connected Campus Platform System of Record System of Intelligence System of Engagement Analytics Build AppsHEDA
- 7. #DF16 • Digital natives 3 • Social media is their default state 1 • Rely on user-generated content to make life decisions 1 • They absorb and manage information differently than other generations 1 • Universities that create their own open communities have a much greater degree of credibility 2 Sources: 1Bazaarvoice. 2 Onlinecolleges.net 3 Ad Age The Biggest Shift in a Generation
- 8. #DF16 A typical prospective student now receives 12-18 emails from 2-4 year public/ private institutions. 1 CRM is a top priority for 4-year public/private schools1 75-90% of 2-4 year institutions spend less than 25k annually on their institutions website1 4-year universities are experiencing very high attrition — up to 50% in some cases. 2 Higher Ed IT is seeking to consolidate platforms (Intranet, websites, portals, etc). 2 Classroom delivery models are shifting to incorporate more online/digital Use of accurate data to drive alumni outreach strategies is one of the biggest needs to improving Alumni Relations 3 Alumni Relations frequently find themselves without the support, resources or staff needed to perform effectively 4 Recruitment / Admissions Student Success / Faculty Alumni / Advancement Mgt. Digital Trends and Insights in Higher Education Sources: Noel Levitz 1 ACT 2 Hartford 3 Council for Aid to Education 4
- 9. #DF16 Desktop Centered Multiple Paths Into External Systems Isolated Process CONTENT AND FILES CONTACTS TOOLS MARKETING AND COMMS RESOURCES ? No central a gateway Current State Digital Experience
- 10. #DF16 Desktop Centered Multiple Paths Into External Systems Isolated Process CONTENT AND FILES CONTACTS TOOLS MARKETING AND COMMS RESOURCES No central a gateway Current State Digital Experience ? End User Confusion Inefficient Processes due a Number of Disconnected Technical Environments Lack of Simplified Online Registration Incomplete Functionality Expectations Inconsistent Branding & Cumbersome User Interface Abandonment and Low Engagement Missed Revenue Opportunities and Operational Efficiencies
- 11. #DF16 News, Events and Multimedia Quick access to people, content and tools Self Service and Support Profile & Preferences Knowledge Capture and SharingStudent Community Mobile First / Device Agnostic Interface to Engage Students when and where they choose Community incorporates a view of other systems and is a platform for engagement Anytime / Anywhere Access Centralize people, processes, content, and tools to become a system of engagement A Better Way: A Student Community Built on your System of Record
- 12. #DF16 Community Opportunity Our Perspective: The Student Lifecycle Snapchat LinkedIn Prospective Student Qualified Prospect Accepted Student Enrolled Student Graduate Alumni Personally Social Professionally Social Student lifecycle continuum
- 13. #DF16 Community Opportunity Higher Ed Communities: Targeted Value Drivers Snapchat LinkedIn Prospective Student Qualified Prospect Accepted Student Enrolled Student Graduate Alumni Personally Social Professionally Social Student lifecycle continuum Recruitment and Admissions • Increase qualified students • Reduce traditional media spend • Enhance referrals / WOM • Streamline enrollment processes • Enhance reputation / perception • Increase enrollment (fill seats) • Reduce application processing time • Increase students starts Students and Faculty • Improve student retention • Improve grades and satisfaction • Streamlined student onboarding • Improved graduation rates • Reduced support costs (self-serve) • Facilitate student / faculty collaboration • Enable study groups / peer support • Crowdsource research and ideas Alumni • Engage Alumni • Reduce marketing costs • Improve alumni directory accuracy • Increased donations • Drive event participation • Drive student referrals • Facilitate student mentoring • Capture student success stories • Support professional networking
- 14. #DF16 Salesforce Community Cloud 7Summits Higher Ed Solutions Admissions Community Student Community Alumni Community Comprehensive Approach: Modules across Student lifecycle continuum 7Summits Solution Approach: Pre-built, targeted, configurable
- 15. 7SUMMITS • Communities: Personalized, Mobile, Social & Integrated Social Communities + Portals Expose data to customers and partners + = Websites Custom branding and slick UI Direct connection to other customers and experts
- 17. 7SUMMITS 1 7 • Community Builder & Lightning
- 18. #DF16#DF16 Q&A
- 19. #DF16 1. Invest in a Strategic Roadmap to sell your Vision (WHY, WHO, WHAT, HOW, WHEN) 2. Ensure Executive Sponsorship (Guidance and Regular touch points) 3. Embrace an Agile mindset and delivery approach (Iterative vs Waterfall) 4. Play to the Strengths of the Salesforce Platform and Community Product (Groups vs email) 5. Launch early and often, and test with REAL users (Versus big bang) 6. Grow the Solution based on needs of the Community (User driven feedback) 7. Invest in Change Mgt Day 1: Training, Community Mgt, Content Activation + Adoption Where to Start? Implementing a Community 7Summits has seen great success with the following best practices: