7 tips for writing content that works
- 1. 7 Tips For Writing Content That Works
- 2. INTRODUCTION Digital Marketing relies upon content to get the message across. This is why the significance of content simply cannot be ignored. Knowing that content is the driving force behind a successful digital marketing strategy this presentation will give you tips for writing content that works.
- 3. Solution Oriented1 We encourage that you write content that solves a problem. Just like a business intends to solve a social need or problem your content must be solution oriented. Be simple and comprehensive while your at it.
- 4. Global Audience2 Digital marketing is practiced globally. This is why when you write content, make sure you include the world. This will help you engage potential customers beyond borders as well. Use simple words and examples that everyone can relate to.
- 5. Socially Responsible3 When you’re writing content make sure you write with a social responsibility. This means that you must not write content that might trigger hate speech or racial biases at any time. Avoiding profanity will be rewarded as well.
- 6. Direct To Context4 We live today in a very busy world. People have less and less reading time at their disposal. This means you must write directly to the context and should convey your message as quickly as possible.
- 7. Be Friendly & Engage5 You should write content just like you converse with a friend. Be direct, humble and show genuine concerns. This will help your readers to relate with the situation you’re highlighting in the content. They will feel likely to engage with you regarding it.
- 8. Use Multimedia6 Simple black & white screen won’t help gain more attraction of your potential readers. You must include multimedia by adding images, videos or even soundbites to give added value to your readers. Content with multimedia has significant more chances to be shared by the readers as well.
- 9. Keep Yourself Updated7 Digital world is ever changing, a matter of hours and your whole digital marketing strategy might need to be revised. Just like that your content strategy needs to be updated regularly and that will not be possible if you don’t keep yourself updated with time as well.
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