1) The study examined the effectiveness of different teaching methods (lecture, lecture/discussion, jigsaw, case study, team project) in a large introductory retailing class. 2) Assessment of student learning found that the jigsaw method led to the greatest improvement, followed by case study and lecture. The team project method showed the least improvement. 3) A survey found that students most preferred the lecture/discussion method and least preferred the jigsaw and lecture methods.
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