7elements
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The document outlines seven elements of fundraising success: be relevant to donors' issues and lives; be specific about how donations will be used and make a difference; be emotional by telling stories that tug at heartstrings or evoke strong feelings; be the solution by outlining how donors are part of fixing problems or seizing opportunities; identify specific problems or opportunities that need addressing; identify deadlines and convey urgency for immediate response; and identify "enemies" blocking solutions. All creative fundraising should use these elements to engage donors and motivate giving.
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7elements
- 1. Avalon Consulting Group SEVEN ELEMENTS OF FUNDRAISING SUCCESS Be Relevant Use issues or current events that donors care about and can relate to in their daily lives Be Specific Clearly outline how the donors contribution will be used and how it makes a difference Be Emotional Tell a story that tugs on the heart strings, evokes anger, guilt, or hits home to the donor and their family Be the Solution Tangibly outline how the donor is part of the solution. Provide specific information about how to fix the problem or take advantage of this opportunity Identify the Problem or Opportunity Pinpoint a specific problem or opportunity that needs a response Identify a Deadline/ Be Urgent Provide a date or deadline with a reason why immediate response is needed Identify the Enemy Name the opposition or villain who is part of the problem and/or is blocking the solution Seven Elements for Fundraising Success All creative needs to use these as guidelines to engage the donor, reconnect them to the organization and amplify their reason to give.