8 mobile intelligence tools every mobile marketer should know
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The document outlines various mobile intelligence tools beneficial for app and game marketers, including Facebook Analytics, Prioridata, ThinkGaming, SensorTower, Batch Insights, AppScotch, Chartboost, and App Review Times. Each tool offers specific features like revenue estimates, user metrics, and competitive analysis, often with tiered pricing models. The information highlights the importance of these tools in measuring app performance and understanding market dynamics.
8 mobile intelligence tools every mobile marketer should know
- 1. Mobile Intelligence Tools every app and game marketer should know 8
- 2. https://developers.facebook.com/products/analytics - A tool for measuring customer activity within your app - Perfect segmentation possibilities, export of audiences for lookalikes and re- marketing - Several events are already set up, dozens of new events are prepared but not public yet - Cohorts and funnels - Free, Facebook SDK integration is a must Facebook App Analytics
- 3. https://prioridata.com/ - “AppAnnie Intelligence for free” - Priori Data Pro is available once you connect your iTunes Connect data - download and revenue estimates - possibility to filter genres, categories - Data about your competition - updated every week, the most up-to-date stats are two weeks old Priori Data
- 4. https://thinkgaming.com/ - 200 Top Grossing Apps in a free version - Free estimate of DAU, DNU, Daily revenue - Pro version includes information about LTV and retention estimates - Pro version available in exchange of iTunes Connect sales report for a game which is in the 200 Top Grossing in at least one major market - App Data Plan $499/mo, Ad Networks plan $2000/mo, both $2199/mo ThinkGaming
- 5. https://sensortower.com/ - started as an ASO tool with a focus on keywords, now it is also app intelligence - downloads and revenue estimate - country breakdown by installs and revenue - well-arranged review sentiment analysis - App intelligence Pro (ASO) for $79/mo App Intelligence Business $399/mo Store & Ad Intelligence Enterprise as an annual contract thousands of dollars per month SensorTower
- 6. https://batch.com/insights - push notifications monitoring so you can see how your competitors communicate with users (retention pushes, sales promotions, events) - possibility to filter per platform, country, category or time range - premium features: real-time updates, newsroom dashboard,API - price $489/month for the Pro version (real-time updates, Newsroom dashboard,API access) Batch Insights
- 7. http://try.appscotch.com/ - mobile ads monitoring - CPI estimate, creatives performance, budget distribution by network and targeted countries - 14 day free demo, $2000/mo - significant discount for providing own data using AppScotch monitoring SDK (discount is based on the amount of traffic, app or game category and integrated ad networks) AppScotch
- 8. https://www.chartboost.com/insights/ - average CPI per country, genre, platform and device - great starting point for a comparison of markets - it’s about 1.5x higher price than what’s possible to reach on Facebook (because Chartboost strictly focuses on games and the audience is audience is generally higher quality) - free Chartboost CPI Index
- 9. http://appreviewtimes.com/ - monitoring of the average app review times for iOS and Mac apps - rolling 14 day trend - free App Review Times
- 10. Made by Peter Fodor Founder of AppAgent, a mobile marketing service for small and mid-sized teams. Previously the co-founder at Flow Studio. ‣ peter@appagent.co ‣ http://blog.appagent.co