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8 QUICK DESIGN TIPS FOR 
2015 TECH 
Ryan Bousfield 
Creative Director 
Digital Annexe
FIRST PRESENTED AT DAU2014 EVENT LONDON, NOV 2014 
THE NEXT 
5 YEARS 
IN DIGITAL DIGITAL ANNEXE UNIVERSITY 2014 
@digitalannexe
TOPICS: 
• Why? 
• Wearables 
• Google Glass 
• Virtual Reality 
• Wider considerations 
• About me
Why? 
We like to tinker with new things, some so new they’re still not 
out yet. The benefit is we find out what works and what doesn’t 
early on. 
So here are some of the things we’ve picked up about the tech 
coming out over the next year.
WEARABLES 
1. The user is in 
control, keep it 
that way. 
When your most intimate 
“Heartbeat connected” 
communications are 
controlled by a watch, 
buggy-slow apps or the 
“blue screen of death” 
simply won’t cut it.
WEARABLES 
2. Keep it short. 
Watch screens only allow 
limited content over a 
limited time. 
Create a simple hierarchy 
and keep the content 
short. Users can always 
connect to different 
devices to follow up on the 
message.
WEARABLES (GOOGLE GLASS) 
3. Utilise voice 
command. 
The built in voice 
recognition system in 
Google Glass is pretty 
astounding, easy to 
implement and it can 
even understand a hybrid 
Yorkshire/Geordie accent 
like mine.
VIRTUAL REALITY (VR) 
4. One button 
for all. 
A one button 
“contextual” action 
works best to allow 
simple exploration of a 
virtual world. 
E.g. “Open the door?”
VIRTUAL REALITY (VR) 
5. Episodes. 
It will take time to get used 
to VR content and the 
hardware is still pretty big. 
Keep content short and 
produce episodes of 
content.
VIRTUAL REALITY (VR) 
6. Don’t break 
the spell. 
Virtual Reality is believable 
because movements are 
tracked to match real life. 
As soon as the VR glitches, 
slows or stops, the 
immersion is broken. 
Don’t take people out of 
this for menus or ads.
WIDER CONSIDERATIONS 
7. Link with 
other things. 
The “Internet of Things” is 
happening already; link 
your service to others. 
If you can, go even further 
and put your service on 
IFTTT.com, so anyone can 
officially hack your product 
or service into their day to 
day lives.
WIDER CONSIDERATIONS 
8. Speak to people, 
don’t shout at them. 
Wearable tech places us 
closer to users, don’t ruin 
that intimacy with shouty 
advertising… 
Instead, to integrate into 
users’ lives as something 
more.
About me. 
I'm a Creative Director from a 
Graphic Design background who 
jumped in to digital back when it 
was called multimedia. 
Some years on, and I have 
produced apps, utilities, tools, 
games and countless web sites. 
I also like Moccasins and Mr. T 
@ryanbousfield
THANK YOU

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8 quick design tips for 2015 tech

  • 1. 8 QUICK DESIGN TIPS FOR 2015 TECH Ryan Bousfield Creative Director Digital Annexe
  • 2. FIRST PRESENTED AT DAU2014 EVENT LONDON, NOV 2014 THE NEXT 5 YEARS IN DIGITAL DIGITAL ANNEXE UNIVERSITY 2014 @digitalannexe
  • 3. TOPICS: • Why? • Wearables • Google Glass • Virtual Reality • Wider considerations • About me
  • 4. Why? We like to tinker with new things, some so new they’re still not out yet. The benefit is we find out what works and what doesn’t early on. So here are some of the things we’ve picked up about the tech coming out over the next year.
  • 5. WEARABLES 1. The user is in control, keep it that way. When your most intimate “Heartbeat connected” communications are controlled by a watch, buggy-slow apps or the “blue screen of death” simply won’t cut it.
  • 6. WEARABLES 2. Keep it short. Watch screens only allow limited content over a limited time. Create a simple hierarchy and keep the content short. Users can always connect to different devices to follow up on the message.
  • 7. WEARABLES (GOOGLE GLASS) 3. Utilise voice command. The built in voice recognition system in Google Glass is pretty astounding, easy to implement and it can even understand a hybrid Yorkshire/Geordie accent like mine.
  • 8. VIRTUAL REALITY (VR) 4. One button for all. A one button “contextual” action works best to allow simple exploration of a virtual world. E.g. “Open the door?”
  • 9. VIRTUAL REALITY (VR) 5. Episodes. It will take time to get used to VR content and the hardware is still pretty big. Keep content short and produce episodes of content.
  • 10. VIRTUAL REALITY (VR) 6. Don’t break the spell. Virtual Reality is believable because movements are tracked to match real life. As soon as the VR glitches, slows or stops, the immersion is broken. Don’t take people out of this for menus or ads.
  • 11. WIDER CONSIDERATIONS 7. Link with other things. The “Internet of Things” is happening already; link your service to others. If you can, go even further and put your service on IFTTT.com, so anyone can officially hack your product or service into their day to day lives.
  • 12. WIDER CONSIDERATIONS 8. Speak to people, don’t shout at them. Wearable tech places us closer to users, don’t ruin that intimacy with shouty advertising… Instead, to integrate into users’ lives as something more.
  • 13. About me. I'm a Creative Director from a Graphic Design background who jumped in to digital back when it was called multimedia. Some years on, and I have produced apps, utilities, tools, games and countless web sites. I also like Moccasins and Mr. T @ryanbousfield