10 Tech & Design Trends for Nonprofits in 2015
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The document outlines key technology and design trends impacting nonprofits in 2015, highlighting the importance of coding literacy, hybrid cloud models, ownership of media, data analytics, and beacon technology for enhanced engagement. It also identifies design trends such as infinite scrolling, minimal design, intentional typography, the rejection of stock photos, and the use of digital storytelling. The trends emphasize a shift towards greater control, engagement, and data utilization in nonprofit communications and strategies.
10 Tech & Design Trends for Nonprofits in 2015
- 1. Nonprofit Tech and Design Trends for 2015 Toronto Net Tuesday January 13th, 2014
- 2. This is not about the latest, greatest, cutting edge tech trends in 2015
- 3. This is about trends that will impact your nonprofit in 2015
- 4. Tech Trend #1 Coding becoming common knowledge
- 5. Reading and writing basic markup languages are no longer held solely by programmers & developers. What is it?
- 6. Markup languages Markup languages are used to control the presentation and structure of the content *a word on JavaScript Programming languages Programming languages are used to create instructions for a machine to execute & automate tasks VS What is it?
- 7. HTML defines content What is it? CSS defines presentation JavaScript defines behaviour Images and definition courtesy of Ladies Learning Code
- 8. Why is this important? You’ll need it. More programs are becoming dependant on users having this knowledge (CMS, CRM) Save time & money No need to hire experts/consultants to fix a relatively easy job. It will become a common asset Much like experience in using MS Office is now a requirement to work in an office <code>
- 10. Tech Trend #2 More interest in hybrid cloud models
- 11. Storing sensitive information on an internal server and non-sensitive information on the cloud. What is it?
- 12. Why is this important? Keep sensitive data in-house and in Canada Take advantage of cloud computing benefits
- 13. Resources What is the hybrid cloud and how can it help my organization? techsoupcanada.ca/community/blog/ what-is-a-hybrid-cloud-and-how-can-it-help-my- nonprofit-organization Canadian Privacy Law, Cloud Computing and How it Applies to Nonprofits techsoupcanada.ca/community/blog/ cloud_privacy_law
- 14. Tech Trend #3 More emphasis on your (true) owned media
- 15. Web property that your organization controls and is unique to your brand (website, publications, emails)*. *Wait, what about social media? What is it? ENEWSLETTER
- 16. What is it? Owned media True owned media is web property that you create and control. You control what data is being collected (input) and exported (output). Earned & Paid Media Earned media is when someone uses their web property to promote you. Paid media is when you leverage a 3rd party channel to promote your media. VS
- 17. Why is this important? CASL changes the game Social media platforms will continue to change their rules, for better or for worse
- 18. Resources What nonprofits need to know about CASL techsoupcanada.ca/community/ blog/CASL Litmus.com/resources Go-to resource for email marketing Idealware.org idealware.org/reports/ implementing-new-website- planning-your-approach
- 19. Tech Trend #4 Advanced data analytics
- 20. Collecting data has never been easier. Emphasis is now on using & interpreting data to inform communications and strategies. What is it?
- 21. Why is this important? Targeted communications Program measurement and performance Better forecasting
- 22. Resources Zoho Reports Zoho.com/reports Jane vs Tierney: Dashboard Tool Challenge techsoupcanada.ca/community/blog /jane-vs-tierney/dashboard-challenge
- 23. Tech Trend #5 Beacon based technology
- 24. A wireless sensor network that can be used for monitoring, tracking and routing. What is it?
- 25. What about Wi-Fi? Specs Bluetooth Wi-Fi Frequency 2.4 GHz Up to 5 GHz Cost Low High Range 5-30 meters 32 meters indoors and 95 meters outdoors Hardware Bluetooth adaptor in devices Wireless adaptors in devices, wireless routers and/or wireless access points Power consumption Low High Ease of use Fairly simple More complex (hardware and software requires configuration) Source: http://www.diffen.com/difference/Bluetooth_vs_Wifi
- 26. Why is this important? Advanced supporter engagement Be creative with resource tracking (ie. iPad and tablet tracking)
- 27. Resources Topi.com Topi is a free mobile networking app for events and offers beacons (iOS, Android compatible) Estimote.com Estimote offers beacons and stickers compatible with iOS and Android devices
- 28. Design Trend #1 Infinite scrolling
- 29. Content on a webpage are loaded as you scroll (no pagination). What is it?
- 30. Why is this important? This highly trendy function may be well-suited for your purposes, but know the advantages and disadvantages before you implement. Mobile friendly Manage large amounts of data Keeps people engaged No footer Overwhelming & exhaustive data Loss of control (UX)
- 31. Resources Infinite Scroll Plugin for WordPress wordpress.org/plugins/infinite-scroll Google’s “Infinite scroll search- friendly recommendations” googlewebmastercentral.blogspot.ca/201 4/02/infinite-scroll-search-friendly.html
- 32. Design Trend #2 Minimal & clean design is in
- 33. A style for designing user interfaces (UI) that emphasizes simple elements, white space and flat colours. What is it? FLAT & SEMI-FLAT DESIGN SKEUOMORPHIC DESIGN
- 34. Why is this important? Better user experience (UX) Focus your call-to-actions Attract & maintain certain audiences About Donate Contact
- 35. Example: Comparing two tech websites
- 36. Example: Comparing two tech websites
- 38. Design Trend #3 Being intentional about typefaces
- 39. Embracing typography, the art and technique of arranging typefaces (ie., fonts) in order to make text more appealing, and the abandonment of “default” typefaces. What is it? FONTFACE: PROXIMA NOVATYPOGRAPHY
- 40. Why is this important? Very trendy (appeals to younger generation & certain audiences) A good design approach for sectors that don’t have an inherent “icon”/”image”
- 42. Design Trend #4 Death to the “stock” photo
- 43. Images and photos that are typically purchased by organizations for use in publications. Infamously known for looking “staged”. What is it?
- 44. Why is this important? Stock photos appear insincere and chances are the same image is used by another charity. Supporters much prefer real photos and real stories.
- 45. See it in action
- 46. Toronto Net Tuesday Connect, chat and learn. Learn more at www.techsoupcanada.ca Toronto Net Tuesday Connect, chat and learn. Learn more at www.techsoupcanada.ca See it in action
- 48. Design Trend #5 Embedding digital storytelling everywhere
- 49. Incorporating digital storytelling (the combination of different media elements to tell a story) in mediums/channels outside of the norm (video). What is it? ANNUAL AND RESEARCH REPORTS
- 50. Why is this important? Great for branding Resonate more with supporters Stand out from the crowd Your nonprofit
- 51. Resources Intro to Digital Storytelling youtube.com/watch?v=kfjskBVGvVs Storymaking Resources techsoup.org/community/community- initiatives/storymakers-resources
- 52. What are your thoughts on these trends?