9 steps to create an engaging Facebook post
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The document outlines 9 steps to create engaging Facebook posts for social media projects. The steps include talking about human impact stories and results, using simple language, keeping posts short at 80 characters or less, including hashtags, images, emojis, tagging partners and the institutional page for potential features, and including links to more detailed content. Examples are provided for each step from various organization's Facebook pages.
9 steps to create an engaging Facebook post
- 1. SOCIAL MEDIA MODULE 9 steps to create an engaging Facebook post
- 2. 9 steps to create an engaging Facebook post 1 Post Talk about stories and results Advertise the impacts and results of your project instead of focusing on project activities. Human impact stories and numbers are a great way to showcase the results of your project.
- 3. 9 steps to create an engaging Facebook post 1 Talk about stories and results …like this post from the EIF Facebook Page:
- 4. 9 steps to create an engaging Facebook post 2 Post Use simple language Avoid using technical language and project acronyms. Use words that are easily understandable to someone who is not familiar with your project or trade.
- 5. 9 steps to create an engaging Facebook post 2 Use simple language …like this post from the EIF Facebook Page:
- 6. 9 steps to create an engaging Facebook post 3 Post Keep it short While Facebook allows 60,000 characters, short and concise messages earn more engagement. Try to keep your post at a maximum of 80 characters.
- 7. 9 steps to create an engaging Facebook post 3 Keep it short …like this post from the CIR Madagascar Facebook page:
- 8. 9 steps to create an engaging Facebook post 4 Post Use hashtags Posts with hashtags perform better because they categorize the topic of your post and make it easier to find
- 9. 9 steps to create an engaging Facebook post 4 Use hashtags …like this post from the EIF Facebook Page:
- 10. 9 steps to create an engaging Facebook post 5 Post Use images Posts with images receive twice the attention than posts without any.
- 11. 9 steps to create an engaging Facebook post 5 Use images …like this post from the CIR Djibouti Facebook Page:
- 12. 9 steps to create an engaging Facebook post 6 Post Use emojis Include emojis to make your posts livelier and engaging.
- 13. 9 steps to create an engaging Facebook post 6 Use emojis …like this post from the EIF Facebook Page:
- 14. 9 steps to create an engaging Facebook post 7 Post Tag your partners Tagging the organisations or people who are involved in your project allows them to share your posts and amplify its reach.
- 15. 9 steps to create an engaging Facebook post 7 Tag your partners …like this post from the EIF Facebook Page:
- 16. 9 steps to create an engaging Facebook post 8 Post Tag the EIF institutional page If you tag us using @Enhanced Integrated Framework, you can get the chance to be featured on EIF's institutional page.
- 17. 9 steps to create an engaging Facebook post 8 Tag the EIF institutional page …like this post from the CIR Comores Facebook Page:
- 18. 9 steps to create an engaging Facebook post 9 Post Use links Ideally, your post should link back to more detailed content like a webpage or an article. Try to include links in your posts so your audience can learn more about your content. Post
- 19. 9 steps to create an engaging Facebook post 9 Use links …like this post from the T4D Lao PDR Facebook Page:
- 20. Thank you! All of the content on EIF's CommsConnect is licensed under a Creative Commons Attribution-NonCommercial- ShareAlike 4.0 International (CC BY-NC-SA 4.0) license. This means you are welcome to adapt, copy and share it on your platforms with attribution to the source and author(s), but not for commercial purposes. You must also share it under the same CC BY-NC-SA 4.0 license. If you would like to re-use any material published here, please let us know first by sending an email to Fangzhou Liang: fangzhou.liang@wto.org