Finding success on Facebook
- 1. Success on Facebook Tips to engage your audience and beyond
- 2. “The best posts connect to your audience in a real and genuine way.” • Social media is a two-way (or more) conversation • Leave marketing lingo to press releases • If you must sell, do it in a way that engages • Make use of “Events”
- 3. Be valuable • Provide solutions to problems (how to …, tips for …) • Entertain • Motivate and inspire • Piggyback off of others
- 4. Be a curator College.Alltop.com GrownAndFlown.com SUNY Blog New York Times Education Blog Feedly News from around JCC
- 5. Be visual • Posts with photo or video receive twice the engagement • Post big photos (1200 x 900 pixels) • Upload video right to Facebook • Allow Facebook to bring in link images (there’s a tool for that!)
- 6. Visual tools • Pic Monkey • Canva • Free video editing software • FreeImages.com • Bing search
- 7. Be engaging • Ask questions … specific questions • Ask your audience to comment, like or share your posts every once in awhile • Keep the conversation going • Answer questions • Comment on and like posts from others
- 8. Be real • Connect like a friend • Be conversational and fun • Be informal, but have a consistent tone • Offer behind-the-scenes glimpses • Thank your followers • Engage with other pages (comment, like, and share)
- 9. Be timely • Use Facebook analytics • Learn when your audience is engaged • Quality > Quantity • Experiment • Don’t overdo it • Consistency is key • Social media calendar
- 10. Be concise • Shorter usually = better response • 2-3 sentences to introduce curated material • 500-1,000 words for original information
- 11. Be trendy • Piggyback off of what is trending on Facebook, Twitter, and search engines • National ________ Day (NationalDayCalendar.com) • Holidays and other key days • Curation sites
- 12. Be smart • Use Facebook analytics! • Use Likealyzer (awesome tool) • Know your audience • Determine what works best
- 13. In closing … • Valuable posts • Visual posts • Ask-a-question posts • Behind-the-scenes posts • College news posts • Trending topic posts