NTP-Stag 2022 - The Daily Post
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This document provides guidance on optimizing social media marketing strategies. It outlines six steps: 1) Prioritize key social media platforms based on target demographics. 2) Create content categories focused on educating, entertaining, and encouraging audiences. 3) Develop a content calendar to plan posting. 4) Incorporate more video and motion content like reels, stories, and carousels to engage audiences. 5) Use humor more to attract and retain followers. 6) Consider boosting high-performing posts or running Facebook/Instagram ads for greater reach and returns. The document encourages assessing current strategies and setting goals to improve social media presence through testing various content and advertising tactics.
NTP-Stag 2022 - The Daily Post
- 2. Before we begin… • Slides? Text Slides to 66866 • Negative comments?
- 3. STEP ONE: Prioritize Your Platforms.
- 4. Where are your customers? • Who’s your target demographic? • 13-26? • 26-40? • 40+? • Where are they active on social? • Fish Where the Fish are
- 5. • Instagram & Facebook • Utilize all features • Stories, Reels, Carousel Posts • Delete inactive profiles GO DEEP, NOT WIDE.
- 6. • Google your business • Look for inactive profiles • Use the social media name if needed. • Make a decision. Take Action!
- 7. STEP TWO: Create Content Categories.
- 8. DON’T BE THE SQUAWKING PARROT Products and promotions, products and promotions, products and promotions, Squawk!!!!
- 9. Be The Wise Owl (3 E’s) • Educate: How can you aid us in our search? • Entertain: How can you be the light in an all too often dark place? • Encourage: People hate to be sold, but they love to buy.
- 10. • Go visit your FB or IG profiles. • Give yourself a grade (A-F) on the 3 E’s. Take Action!
- 11. STEP THREE: Create a Content Calendar.
- 12. CREATE A CONTENT CALENDAR • Motivation Monday • Testimonial Tuesday • What Is It Wednesday • Travel Tip Thursday • Funny Friday • Showcase Saturday
- 13. • Talk amongst your tables. • What would you add or change to your content calendar? • Create a rough Content Calendar to discuss with your team when you return. Take Action!
- 14. STEP FOUR: Mix it up with Motion
- 16. 2022 Focus: Instagram •Link to Facebook •Lends itself to your beautiful products •Updates are making it more business-friendly (ex: link in stories)
- 18. Adam Mosseri, Head of Instagram
- 19. Videos, Stories, Reels, Oh My! • 81% of marketers agree that interactive content outperformed static content. • 88% found that it helped them stand out from competitors. • 70% found this type of content effective in converting visitors to customers. https://www.go-gulf.com/interactive-content-marketing/
- 21. Best Practice: Utilize Stories and Highlights
- 22. Best Practice: Turn Testimonial Tuesdays into Highlights!
- 23. Holy Engagement!
- 24. Best Practice: Carousel Posts
- 25. Best Practice: Sound Optional rev.com
- 26. Best Practice: Beyond the Video • Hook us with the title/description • Sell us in the first 10-seconds: • Use REV.COM
- 27. Take Action! •Go out and audit your FB and/or IG. •How many videos in the last 30 days? •Reels? •Stories? •Carousel posts? •Commit to a goal for the next 30- days.
- 28. Take The One-take Challenge • Let’s shoot a video (Reel, Clips, Live or camera phone) • Some video ideas: • What to know for the month of Feb • The biggest mistake people make when purchasing an RV… • A common misconception about RVs is…. • You’re invited….
- 29. STEP FIVE: More Funny, More Money!
- 30. Best Practice:
- 31. Take Action! •Give your social a grade on humor. •Look for competitors or colleagues doing it well.
- 32. STEP SIX: Gotta Pay to Play
- 33. Best Practices for Boosted Posts • Be clear on your goal (engagement, lead-gen, website traffic, etc.) • Choose posts that are doing well organically. • Choose posts that are relevant to your goal (boost a post that’s already received link clicks) • Narrow your audience as much as possible (male vs. female) • Boost on the evens (10am, 12pm, 2pm)
- 34. • Created through ads manager and more customizable. • Create for conversions, not engagement. • Requires more involvement (installing pixels, building custom audiences, etc.) • Bottom line: There’s a business case for both. Facebook/IG Ads
- 35. • A/B test and experiment (ex: with CTA button/without) • Try Micro-targeting or ReMarketing: After they’ve watched a video or visited your site. • Try Dayparting - only serving ads on day/ time of your choosing (lifetime ads only). • Try Lookalike audiences (email list, web visitors, page engagers) • If possible, keep people within the walls of Facebook. Facebook/IG Ads: Advanced Strategies
- 36. Take Action! •Let’s create an ad campaign for Feb •What’s your goal? •Web traffic, event traffic, emails, likes, etc. •Demographic (m/f, age, interests) •Budget? $100-1000 •Desired outcome? ex: # of likes, website visitors, traffic to event
- 37. In Summary •Step One: Prioritize the Platforms •Step Two: Content Categories (3 E’s) •Step Three: Content Calendar •Step Four: Avoid S.A.D. Social Content •Step Five: More Funny, More Money •Step Six: You have to Pay to Play
- 38. Thank You! • corey@impactsocialmedia.com • Text SLIDES to 66866