Authentically Social - presented by Corey Perlman
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This document provides best practices for using Instagram effectively. It recommends capturing existing content instead of creating new content, using reels to visually showcase what you do with keywords and no biography. Posts should include different content categories with authentic photos and videos that serve others and add value. Getting personal is okay. Sharing video and using captions is better than just text. The goal is to get beyond just likes by encouraging shares, comments and longer viewing time.
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Authentically Social - presented by Corey Perlman
- 3. Before we begin… •Question I’m always asked… •Text ‘Slides’ to 66866 •I want your feedback.
- 8. Where are we seeing results?
- 12. Best Practice: Instead of creating content, capture it!
- 13. •Pinned content •Stories/Highlights •Grid = Website
- 16. 1. Visually tell me what you do 2. Keywords 3. Not a bio Best Practice:
- 18. •10-15 Decision Makers per Month. •2-3 Posts per Week •Indirect reminders on how prospects can work with you.
- 21. Squawking Parrot •Uses stock photos •Is a one-trick pony •All about us •Zero engagement
- 22. •4-6 different categories of content •Authentic pictures & videos •Serves others - seeks to add value •Met with likes, comments & shares
- 23. Best Practice: It’s okay to get personal.
- 24. Best Practice: Create vs. Share Video vs. Text
- 28. Get Beyong the ‘Like’ •Like +1 •Share +7 •Comment +12 •Dwell Time (See More) +4
- 30. Thank You!
- 31. Thank You!
- 32. Don’t get me started on Amazon book reviews…
- 33. • One Best Practice? Write it in the chat • Who has the first question? In Summary (Take Action!)
- 34. Thank You!