Authentically Social Win Reno by Corey Perlman
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Corey Perlman - Slides
Authentically Social Win Reno by Corey Perlman
- 2. •Let ’ s Connect! •LI: CoreyPerlman •IG: @CoreyPerlmanSpeaks •Negative feedback? Before we begin…
- 3. My Audit Results •Unmanaged profiles •Inconsistent •Stock images •A lot of ‘ reposting ’ on LI
- 8. Where are we seeing results?
- 13. •Pinned content •Grid = Website •Use Reels & Stories for feed content
- 14. •Show us what you do. •Use keywords •Easy to contact
- 15. 1. Keywords 2. Not a bio 3. Bullets over paragraphs Best Practice:
- 18. •Uses stock photos •Is a one-trick pony •Sales-y •Zero engagement
- 19. •4-6 different categories of content •Authentic pictures & videos •Serves others - seeks to add value •Met with likes, comments & shares
- 20. Best Practice: Have a Content Calendar
- 21. ATTRACT NURTURE SELL Non Follower Audience They don’t know you 50% of your content REELS Follower Audience Here’s what I offer Build, Like, Trust 20% of your content STORIES Follower Audience Learn from me 30% of your content CAROUSELS
- 22. •Real people (or animals) always wins Best Practice:
- 23. •Real people (or animals) always wins Best Practice:
- 24. Best Practice: It ’ s okay to get personal.
- 26. Best Practice
- 28. Best Practice: Instead of creating content, capture it!
- 29. Best Practice: Let your customers do the talking.
- 31. Best Practice: Always Add Reel Covers
- 34. •10-15 Decision Makers per Month. •2-3 Posts per Week •Indirect reminders on how prospects can work with you.
- 37. Get Beyond the ‘Like’ •Like +1 •Share +7 •Comment +12 •Dwell Time (See More) +4 Credit: Richard Bliss
- 38. Get Beyond the ‘Like’ •Give people a reason to comment •Prime the pump •Scratch each other ’ s backs!
- 40. What challenges are your customers facing that you can help solve?
- 41. Best Practice: Take us behind the scenes!
- 46. Additional Heroes •Your community •Your partners •Your team •Your pets!
- 52. Thank You!
- 53. Thank You!