Networking online and offline
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The document outlines strategies for effective professional networking, emphasizing both offline and online methods, particularly through platforms like LinkedIn. Key tips include being authentic, engaging with others, and following up to maintain connections, while also leveraging personal branding and storytelling. It highlights the importance of building meaningful relationships to enhance networking outcomes and improve promotional efforts.
![CUSTOMER CENTRIC PROFILE
Expanded the company into the [] market
Aggressively grew the [] area sales from $0 to over $125,000 in just 8 months
Day to day includes cold calls, creating a marketing strategy, managing advertising budget, setting
appointments, meeting with customers, creating product ideas that are a win - win for [] and the customer,
quoting the project, closing the deal, collecting payment and asking for referrals
Successfully manage the balance between rush orders, delivery deadlines, new orders and any obstacles
along the way
Obviously NOT customer centric!](https://image.slidesharecdn.com/networkingonlineandofflineforrmrr-170223212914/85/Networking-online-and-offline-36-320.jpg)
Networking online and offline
- 1. PROFESSIONAL NETWORKING • Power of Networking • Offline Strategies • Online Strategies using LinkedIn • All slides available at www.slideshare.net/therealdaledenham • People don’t like to be sold, but they love to buy. Jeffrey Gitomer
- 2. WHO I AM
- 3. NETWORKING RULES • Giving without expectation • Be interested and be interesting •Smile
- 5. DOES IT WORK? • Received this email this morning: • I just recently tried to ramp up my networking through Twitter and Linked. I'm anxious to learn more tips. • I have gained 200 new connections in less than 2 weeks. Lots of good leads. What had been real exciting is the amount of great connections (CEO's, VP's & Director's of Marketing, Communications Directors, etc) that have reached out to me with invites to connect.
- 6. SPEAKING IN NEW ORLEANS
- 7. GOAL •Write down 5 names of people you want to meet, right now.
- 8. PICK PROPER OPPORTUNITIES •Alumni association •Professional groups •Meetup.com
- 9. IN PERSON •Look great •Feel great
- 10. HAVE A NAP – NETWORK ACTION PLAN •Meet 3 new people •Learn something new •Start 5 conversations
- 11. DO YOUR HOMEWORK •Check LinkedIn for who is connected •Check twitter for related tweets •Check event website •Know the language
- 13. ALWAYS •Carry business cards & a great promotional item • Tell your clients to do the same!
- 14. AND A… •Whatzit
- 15. TAKE NOTES •Back of business card •OneNote voice recording
- 16. DREADED ELEVATOR PITCH •What is your role and why do you love it?
- 17. ICE BREAKER • Venue • Food • Apple watch • Blog you read (ideally theirs) • Avoid politics, religion, etc.
- 18. OPEN ENDED QUESTIONS •“What brought you to CO?” rather than “How long have you lived in CO?”
- 19. COMMON INTERESTS Did you do your homework?
- 20. BE YOURSELF. BE AUTHENTIC •What are you known for?
- 22. PAY ATTENTION TO BODY LANGUAGE •Yours •& •Theirs
- 23. STORIES ARE POWERFUL & MEMORABLE
- 24. NEVER EAT ALONE
- 26. EXIT GRACEFULLY •“How can I stay in contact?” • If you mean it.
- 27. FOLLOW UP Within 2-3 days • Connect On LinkedIn • Send email • Stay in touch • Twitter • LinkedIn • Emailing appropriate articles • Schedule time to do this
- 28. FINAL “OFFLINE” TIP • Connect with •strategic partner • (non competing)
- 29. GREAT TIPS
- 30. 5 MORE NAMES OR POSITIONS
- 31. LINKEDIN •Technology Is Just A Tool
- 33. FREE WORKS FOR ME
- 35. WHO WOULD YOU SELECT? The P.O.P. Shop and it's team of marketing superheroes provides creative printing and unique promotional products to build brands. The superhero-themed promotions firm blends creative printing, packaging, promotions and branded products to build respected brands. The company can design and develop powerful direct mail, sales kits, point-of-purchase programs, promotions or internal branding. A single source allows clients to get back to marketing and growing their brand rather than managing multiple vendors. The P.O.P. Shop’s creative marketing expertise is where clients will find the most added value, and view the team of superheroes as an extension of their marketing department. 19 written recommendations I have known Sonya for over 15 years. She is my go-to person for any promotional products as she is fast, responsive, always on time, on top of every detail, and I can count on her to ensure everything is perfect and in budget! • No endorsements • No recommendations • No Bio
- 36. CUSTOMER CENTRIC PROFILE Expanded the company into the [] market Aggressively grew the [] area sales from $0 to over $125,000 in just 8 months Day to day includes cold calls, creating a marketing strategy, managing advertising budget, setting appointments, meeting with customers, creating product ideas that are a win - win for [] and the customer, quoting the project, closing the deal, collecting payment and asking for referrals Successfully manage the balance between rush orders, delivery deadlines, new orders and any obstacles along the way Obviously NOT customer centric!
- 37. PROSPECTS RESEARCH YOU As your consultant, I will work with you: - to ensure products meet current safety guidelines - to keep you up to date on new products and events - to get the best return on your promotional investment - research unique ideas for your event, theme and budget - grow your sales by helping you plan effective promotions - create programs to motivate employees through recognition, incentives and awards - draw people into your trade show booth with creative give- a-ways - select gifts to thank your employees, customers and vendors - source custom products overseas and domestically - create a Uniform program for your staff and more..........!!! • 9 recommendations July 2010 – Present. I specialize in promotional merchandise branding. I manage corporate accounts in a variety of industries, i.e. healthcare, transportation, advertising, agriculture, education, hospitality, real estate and much more! I source products overseas and domestically to find creative solutions for promotional merchandising products that work with my customers' brand, event, theme, budget and marketing goals. My goal is to help you find the right items to maximize your brand and advertising potential. Whatever the item...apparel, pens, executive gifts, trade show give-a-ways, awards, decals, drinkware, food items, bags, etc.......Here at Geiger, we want your brand to inspire others and I can help you do this effectively and with peace of mind.....it's called Brandspiration!
- 38. THE HEADLINE • Not your title!
- 39. YOUR PICTURE • Make it professional and visible • Focus on the face • Look appropriate for $50,000 meeting
- 40. LINKED WEBSITES
- 41. ENDORSEMENTS • Endorse connections regularly
- 43. RECOMMENDATIONS • Recommend 1 client quarterly (give) • Ask for recommendations (get) • Not people you recommended
- 45. CONTENT ON YOUR BIO
- 46. You have a great profile, so what now?
- 48. BUILDING YOUR NETWORK Focus on people you really know!
- 49. ACCEPT THIS CONNECTION? • The favor test: • Would you do a favor for this person, or ask a favor of them?
- 50. INTRODUCTIONS • Include a short paragraph of how you would like to be introduced • Specify why you want to be introduced • Be appreciative
- 51. INMAIL • Use sparingly • Still seen as SPAM
- 53. LINKEDIN GROUPS? • Target the right group • Many groups waste time, all selling • Get involved • Ask & answer questions • Share resources • Start meaningful conversations • Contact with other members
- 55. RESEARCH. ALWAYS! • Research your prospects • Before every call/meeting • On every network • Background including jobs & education • Latest status updates • Important dates • Common connections • Always. Always. Always.
- 56. DIG DEEPER • Decision influencers • Related industries • Multiple points of entry
- 57. JOB CHANGES • A great reason to reach out
- 58. PROSPECTING • Cold calling stinks • Higher ROI with leveraged connections • Look for shared connections • Find leads & get idea of the prospect • Initiate offline conversations
- 59. A TALE OF A GREAT SALES INTRODUCTION
- 60. CONNECTING WITH LINKEDIN • Common • Location • School • Group
- 62. POWER TIP – ENGAGE VIEWERS
- 63. KEEPING TOP OF MIND
- 64. STATUS UPDATES • LinkedIn 0-3 times daily, not all at once • At least 1 time per week • Business oriented
- 65. EMAIL FROM THIS MORNING UPDATE Dale, I saw your post on Linkedin & I'm very interested. Is there going to be a video or audio conference for the presentations? I just recently tried to ramp up my networking through Twitter and Linked. I'm anxious to learn more tips. I have gained 200 new connections in less than 2 weeks. Lots of good leads. What had been real exciting is the amount of great connections (CEO's, VP's & Director's of Marketing, Communications Directors, etc) that have reached out to me with invites to connect. Actually, I believe Mr. Denham, I'm still waiting on you to accept my invitation. :) If they don't have an audio conference today, do you know if this is something being offered in the Houston area anytime in the future? I appreciate your time and any information you can provide.
- 66. GENERAL ENGAGEMENT •The remaining slides apply to all social media
- 67. ENGAGEMENT 101 • Share posts two to three times a week • Comment on other peoples posts • Content must interest target audience • Every comment, like, follow, endorsement is a touch that keeps you top of mind
- 68. ENGAGE WITH YOUR AUDIENCE •This is where the real magic happens. •Think of “LIKE” as a cash tip • They add up, share them freely!
- 69. ENGAGING OPPORTUNITIES • Tagging / Mentioning • Commenting • Retweeting / reposting
- 70. BLOG COMMENT TIP • Comment on a low traffic blog and get top of mind to the author • Use # searching to identify potentially interesting people and blogs • #marketing • #tradeshow
- 71. POSTING • Consistently write about your expertise on a specific topic, you’ll become known for it, and people will gravitate to you and follow you. • Buyers do not want a sales representative. They want a trusted advisor. Engage and build relationships.
- 72. YOUR 3 STORIES
- 73. 3 NAMES & HOW
- 74. SUMMARY • Have a NAP • People Remember Stories • Incredible Profile • LinkedIn Research • Online Engagement
- 75. Q & A