Networking Offline And Online
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Networking can be both offline and online. Offline networking involves interacting with groups of people with similar interests to build relationships and opportunities. Online networking uses digital platforms like social media and websites. Effective networking requires understanding conversations, preparing for interactions, strategizing how to meet influencers at events, and following up on connections. Maintaining a contact list of professional connections is important. In the digital age, networking also involves utilizing websites and social media presences to connect with target audiences and drive traffic through search engine optimization and social media engagement.
Networking Offline And Online
- 1. Networking: Offline and Online Sep , 2012
- 3. Network and Networking net·work (ntwûrk)n. 1. An openwork fabric or structure in which cords, threads, or wires cross at regular intervals. 2. Something resembling an openwork fabric or structure in form or concept, especially: a. A system of lines or channels that cross or interconnect: a network of railroads. b. A complex, interconnected group or system: an espionage network. c. An extended group of people with similar interests or concerns who interact and remain in informal contact for mutual assistance or support. 3.a. A chain of radio or television broadcasting stations linked by wire or microwave relay. b. A company that produces the programs for these stations. 4.a. A group or system of electric components and connecting circuitry designed to function in a specific manner. b. Computer Science A system of computers interconnected by telephone wires or other means in order to share information. Also called net1.
- 4. Wikipedia: Business Networking • Business networking is a socioeconomic activity by which groups of like-minded businesspeople recognize, create, or act upon business opportunities. • A business network is a type of social network whose reason for existing is business activity. There are several prominent business networking organizations that create models of networking activity that, when followed, allow the business person to build new business relationships and generate business opportunities at the same time.
- 5. What are the images that come to your mind when one says “networking” Can someone tell me
- 6. Images associated with Networking
- 8. Is networking important? Can someone tell me why?
- 9. Why is networking so important We are constantly moving in and out of circles, meeting new people Jessica Hagy, Indexed Blog
- 10. "It's not what you know, it's who you know.." • A route to market for you, and a marketing method. • It offers a way to reach decision-makers which might otherwise be very difficult to engage with using conventional advertising methods. • Added advantage of recommendation and personal introduction
- 11. But networking is just not related to business It is what you do all the time
- 12. Networking is natural and normal
- 13. Humans sphere of relationships follow a common pattern 5-15-50-150 Core group: we turn to for 5 advice, emotional support and in times of trouble 12-15: Sympathy group. 15 Whose deaths would leave you distraught Who you communicate to on a semi –regular basis. You 50 can confidently say you know something that happened to them recently You maintain stable social 150 relations. You know each, and you know which of them 150 is the physiological limit of our brain. know each other In Neolithic times, when villages would reach 150, a new village would get formed. The Roman army would be split into groups of 150 so that everyone knew each other
- 14. The key to networking is “conversations” and therefore one should understand the basics of conversations
- 15. Why we talk • We talk to survive – People talk because sharing information makes life easier. • We talk to form social bonds – Talking to someone sends out strong social signals. – It shows people that we consider them important enough to spend time together. • We talk to help others • We talk to manage how others perceive us
- 16. What we talk about • Many of our conversations are about other people – Social relationships and recounting personal experiences account for about 70 %of conversations • We share feelings, not facts – People don’t share facts, they share feelings • We talk about the things that surround us • We talk about brands in passing – People talk about approximately 70 brands every week, an average of 10 a day. Most references to brands in conversations happen in passing.
- 17. In the physical world Meeting people everyday
- 18. What does this mean in “practice” Some thoughts from you on this
- 19. Start with Mindset • Orient oneself – Open, articulate, like meeting people • Shyness – Networking is a trial for shy people—geeks especially • Clothes that tell a story • Handshake – Learn it, love it, and live by it • Any occasion can become a networking occasion
- 20. Preparation for any situation • Elevator pitch – Who are you, what is your offer, how will it help the other, why is it different from others offering the same – Thoroughly research the people and organizations that you will be meeting or speaking with in advance of your conversations with them. – When asking for help, make specific and focused requests. Have a clear, actionable and reasonable response to the question, “How can I help you?” – Follow through quickly and efficiently on referrals you are given.. – Call those you meet who may benefit from what you do and vice versa • Visiting cards • Brochure
- 21. Strategies to “network” in an event • Know the organizer • Offer assistance • Be polite, Smile • Meet the influencers • Meet the newcomers • Bring a gift: Bring something to share • Follow up • Don’t sell and don’t spam • Find new events • Introduce a new person
- 22. Creating and maintaining a list of contacts • Join professional and alumni organizations, clubs, societies, etc. that will help expand the network you are trying to create. • Volunteering and/or taking leadership roles • Keep an open mind about who can be helpful to you and to others. – Do not make the mistake of thinking that more powerful people are necessarily more useful contacts.
- 23. Translating that to the digital world
- 24. Find your people Where are they “online”
- 25. Large internet population About estimated 80 million active and over 100 million claimed internet user With an even spread through SECs A, B, C
- 26. Across all township sizes Skewed towards college students and young men (23-28yrs)
- 27. Mostly use internet for emails and social networking sites
- 28. Facebook leading the pack with linked in, twitter and google+ distant followers
- 29. The internet user has a routine to follow Microsoft Advertising, MEC and Mindshare study Across 11 countries, including Brazil, Canada, China, France, India, Japan, Mexico, Russia, Spain, the United Kingdom and the US, and focused on 7,000 participants
- 30. Smart phone usage still highest for Nokia and Samsung 93% smartphone users in India access social media via handsets
- 31. Implications • Digital cannot be ignored • Digital means internet via pc as well as via mobile • Digital is extremely important for our target audience • Facebook is the most popular social media channel in India followed by linked-in and tweeter • The customer journey through the social media needs to be thought through
- 32. Need to be clear about the objective Why? Examples of some conversation objectives Conversations for reflecting Conversations for exploring and understanding What? OBJECTIVES Conversations for connecting Conversations for generating new thinking and ideas Conversations for actions ………………….. How?
- 33. The Website is key Customer makes up his/ her Easy mind in 3 seconds about someone else Website has little choice but to Quick be…… Relevant Information
- 34. Social Media: what all is possible Brian Solis and JESS3
- 35. Youtube Fb application Featured user Blog Specials Twitter Mobile Pinterest Application
- 36. Website basics • Clean • Content that is well organised • Being active • Dive traffic • Keep a blog
- 37. Example of some website heat maps
- 38. Eample of heat maps of a website
- 40. Guide lines for website layout
- 41. Driving traffic to your website Owning “Search” SEO, SEM
- 42. Getting the best out of search
- 43. Where do people look when they are searching
- 44. How to “up” your rank: Keywords • Keywords identified – to tag your website with Eg. • ICBI – Image management – Image consulting – Suman Agarwal – Rakesh Agarwal
- 45. How to up your rank: Others • Active track of your content • Inter-linkages with other sites – Etc content can refer to content on ICBI page – Share content (with credits)
- 48. Google Analytics to keep track
- 49. Blog basics • Relevant content • Content changed at least once a week • Combination of “classic” stories and seasonality and topical • Updates that are relevant – well written • Referred to other sites eg ICBI articles • Create a bank of blogs • Have a plan to popularise • Kinds of topics – Clusters etc – Case studies, before and afters – Projects etc
- 50. Example of topical blog
- 51. Example of blog:“Classic” or relevant beyond one season
- 52. Preparing a Blog Calendar
- 53. Linkedin basics • Definite profile • Your profile, your company’s • Products and services • Experience • Recommendations • Groups to be members of and participate in
- 54. Company page as well as individual page
- 57. Recommendations
- 58. Groups to participate in
- 59. So after you create your profile and your company’s profile • Invite all your known circle to be connected to your profile • Participate in groups • Update your profile with projects and recommendations
- 60. Fb basics • Most popular social network currently • Many mechanisms to draw crowds to your business and self • Keep your profile and business profile separate – Personal profile • Careful about what you post • Separate your close friends from others • Everything online is visible – FB page • Props up in google search • Helps in “upping” you rank in search
- 61. Fb basics: Creating a page
- 62. FB: Driving traffic to your page • Inform all your friends – announce to your world • Post on ICBI, Share every post of ICBI • Post on ICBI for taking advantage of current ICBI following • Original content • FB ads • Send email – to contact list
- 63. Keeping track
- 65. pinterest • Visual content • A social photo-sharing website that some call the new Facebook killer. Its users 'pin' photographs on virtual boards sorted by 'interests'. It's as easy to use as Twitter, except that it's visual. It's about photos, but unlike with Flickr, Pinterest users pin other people's photographs, not their own. It's like a Facebook page, but less personal.
- 66. An individual can start a topic
- 67. Example
- 69. Preparing a complete calendar by day, week and month Date Blog update Fb post Linkedin Pinterest Sep 1, 2012 Maintaining your image in Dress smart for Senior management Pictures of various the rains dealing with the practices to look the options of rain wear rains part during the rains Sep 2, 2012 ICBI link on article on same topic Sep 3, 2012 Senior management Corporate wear practices to look the during the rains part during the rains Sep 4, 2012 Article from other published sources Sep 5, 2012 Sep 6, 2012
- 70. Recap of Activities • Networking in the physical space – Self – Elevator pitch – Business Card – Events • Social Media Networking – Website – basic plus look at it at least once a quarter – Blog – one a week – FB – everyday (may not be on a Sunday) – Linkedin – every weekday – Pinterest – every day – Emailers – avoid Mondays and Fridays
- 71. Thank you