![Social Capital-Personal Benefits
Social capital may improve your quality of life:
• Happiness: A stronger social network may
lead to greater happiness and a greater
sense of meaning.
• Health: Robert Putnam writes, “People who
are socially disconnected are between two
and five times more likely to die from all
causes, compared with matched individuals
who have [strong] ties.”](https://image.slidesharecdn.com/parsasession102810followup-101029100329-phpapp01/85/PARSA-social-media-session102810follow-up-17-320.jpg)
PARSA social media session102810follow up
- 1. Facebook, and Twitter, and Blogs, oh my!! Presented for PARSA by Valerie Martin Immaculata University
- 2. Technology & globalization have changed how we: - learn - create, store & share information - define info: text, still & video images, audio - compete for & consume resources - communicate & collaborate - make a living - entertain ourselves
- 3. Rapid Rate of technology adoption in the US • To get an audience of 50 million people: – It took Radio 40 years – It took TV 13 years – It took the World Wide Web 4 years – It took the Ipod 3 yrs – FACEBOOK… 100 million users…. in 9 months – YouTube over 100 million videos viewed per day – Fast growing group on Facebook is aged 55-64
- 4. Worldwide Web • Web 1.0 –1991 web site owners could publish linked, web-formatted documents –1995, web browsing launched rapid adoption of the web • Web 2.0 2004+ a new generation of web applications that allow all web users to be content creators, consumers & collaborators
- 5. In 1996…. Americans spent an average of 30 minutes a month surfing the World Wide Web 2010 - Americans average 2 hrs A DAY online
- 6. 2010 Nielsen data: Email is the Top Mobile Internet Activity 42 % email 12% web site portals 10% social nets & blogs 1% searches 35% other
- 7. • 40 percent of U.S. online computer time is spent on just three activities: – Social networking & Blogs 23% – Playing games 10% – and then emailing 7% 2010 Nielsen data:
- 8. 23% 10% 7%
- 9. Virtual Handshake How people build relationships has not fundamentally changed. What has changed is the medium; more and more of our conversations are virtual. A Virtual Handshake
- 10. Character is like a tree and reputation is like its shadow. The shadow is whatever we think it is – the tree is the real thing. Abe Lincoln
- 11. Is your virtual shadow what you want it to be? • The web maintains an image of you. • The image is a virtual version of you. • It may know more about you than you do. Do a vanity search – find out what others see
- 12. The new idea Virtual is not inferior… it’s just different
- 13. Virtual is not inferior – it’s just different Traditional face-to-face methods of meeting people can be inefficient: • your choices of who you speak to can be limited to where you live or visit or those you know or proximity in an event • superficial factors (e.g. appearance) may disproportionately influence who you speak to • face-to-face, non-verbal clues can help, or be misleading Meeting Virtually: • provides a chance to choose who to speak to by interest or purpose or background • allows one to learn about interests & background first
- 14. Virtual is not inferior – it’s just different • Face-to-face allows you to absorb rich data (body language, tone, style, clothes) • Online provides a provide a different type of rich data – we read much faster than we can hear, we can quickly read the work that someone has produced over a long period – posted photos, links, interests allow commonality to be identified quickly and convey character & priorities
- 15. Balance Real & Virtual • The idea is not to spend all your time at a computer and avoid face-to-face. • Social software may: – opens new doors for building both virtual and in-person relationships; – make the traditional process of meeting people face to face dramatically more efficient. e.g. MeetUp & Eventful
- 16. Social capital • Social capital - the collective value of all social networks (who people know) and the inclinations that arise from these networks to do things for each other (“norms of reciprocity”). • Robert Putnam, a Harvard University political scientist, famously argued in his 2000 book Bowling Alone that the average American’s social capital had declined steadily since the 1960s. • One way we, as a society, may be able to rebuild our social capital is by effectively using online software.
- 17. Social Capital-Personal Benefits Social capital may improve your quality of life: • Happiness: A stronger social network may lead to greater happiness and a greater sense of meaning. • Health: Robert Putnam writes, “People who are socially disconnected are between two and five times more likely to die from all causes, compared with matched individuals who have [strong] ties.”
- 18. Invest time in right relationships According to anthropologist Robin Dunbar, the human brain is hard wired to handle a maximum of approximately 150 active social connections. • Choose wisely • Don’t try – do • invest time in people that matter to you
- 19. Advantages of Using Social Software for Your Network 1. maintain contacts 2. make your true qualities more visible 3. build relationships with the right people 4. strengthen all your ties by being accessible & communicating more frequently
- 20. Advantages of Using Social Software for Your Network 5. gain more information about people in your network. 6. increase the number of valuable relationships 7. lastly, you can build a more diverse network
- 21. Social Networks www.LinkedIn.com professional www.facebook.com personal 1. Youtube provides video tutorials on how to start. 2. Start with a personal Facebook & a professional LinkedIn profile. 3. Initially share minimal info & set privacy high. 4. Look at other profiles make connections.
- 22. Note: Real examples of LinkedIn and Facebook were shown here
- 23. Conferencing www.skype.com Phone/video calls www.webex.com Webinars In-person events 1. Visit the Skype site & do the tutorial. 2. Get a voice recognition microphone headset. 3. Practice Skype w/ friends & family. 4. Check out WEBEX site & do a free webinar. 5. Check Eventful or MeetUp for in- person events.
- 24. Journaling www.wordpress.com Blog www.twitter.com Micro blog 140 characters or less entries 1. Read tips on starting a blog. 2. Start with a wordpress blog. 3. Set privacy high & shares with friends. 4. Read up on Twitter – it is not for everyone, but it does have its uses .
- 25. Enjoy Social Media www.youtube.com Videos www.technorati.com Audio recordings www.slideshare.com Slide shows & videos www.flickr.com Photos
- 26. Follow-up video viewing: Social Networking in Plain English http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=fvw Social Networking Tools Simplified http://www.youtube.com/watch?v=DZTg6L0PlQ4&feature=related Social Media Revolution 2 (Refresh) http://www.youtube.com/watch?v=lFZ0z5Fm- Ng&feature=player_embedded#!
- 27. •Thank you and I’ll see you on the web
- 28. References What Americans Do Online: Social Media And Games Dominate Activity 08/02/10 http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media- and-games-dominate-activity/ College Sued Over "Drunken Pirate" Sanctions http://www.thesmokinggun.com/documents/crime/college-sued-over-drunken-pirate- sanctions Rosen, Lester, “Stacy the ‘Drunken Pirate’: A Federal Court Case in the MySpace Age,” http://www.collegerecruiter.com/employersblog/2009/05/stacy_the_drunken_pirate_a_fed. php Bowling Alone: America's Declining Social Capital (Journal of Democracy, January 1995, Volume 6, Number 1)
Editor's Notes
- #20: . You can improve your Character, and make the quality of your Character more visible. You have the chance to serve more people, and more people have the chance to learn the content of your Character. 2. You can become more Competent because you have access to the collective wisdom of far more people than ever before possible. 3. You can build relationships with the right, Relevant people who can support you in achieving your goals and vice-versa . . . regardless of where in the world they are located. It is also much easier to search online networks for the most Relevant people than it is to search traditional face-to-face networks. 4. You can Strengthen all your ties by being of greater value to people and by communicating more frequently. We all know people whom we rarely, if ever, see face to face, but with whom we feel strongly connected because of e-mail, phone, and other remote communication not random connections with anyone who asks you or looks interesting). You are more likely to close the deal you are trying to close, because you can be introduced by a trusted intermediary.
- #21: You can gain more Information about your network. You can learn about people by leveraging content that they have already created. While this does not eliminate the value of “small talk,” researching people does allow you to move more quickly to deeper conversation. 6. You can increase the Number of relationships you have by increasing both the Strength of your strong ties and the number of your weak ties. Not only can you create more latent ties, but you can also become a latent tie for many other Internet users with whom you share relevant interests. 7. Lastly, you can build a radically more Diverse network. When meeting people face to face, you are restricted geographically and culturally. Virtual interaction can open doors for you globally.