How to be a networking star
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The document outlines a networking workshop aimed at helping participants develop effective networking strategies to promote their business and enhance their self-confidence. It emphasizes understanding one's 'why' in business, creating a personalized networking plan, and utilizing various channels for networking, including social media and events. Additionally, it provides guidance on crafting an impactful elevator pitch and offers strategies for building and managing business relationships.
How to be a networking star
- 1. How to be a Networking Star Establish, Grow and Empower those around you to be your advocates
- 2. The objective for the next 2 hours To create a networking strategy that supports you and your business. You will learn how to: • Talk about you and your business with passion • Grow your self-confidence • Create a Networking Plan that works for you • Leave a positive, lasting impression
- 3. Please answer the following in no more than 60 Seconds Your Name Name of your business Why you are here What is it that you do?
- 5. Networking – How do you feel about it?
- 8. Routes to Market Not all routes yield the same demand How do you want people to find out about you? Some of your channels • High street shop • Website • On-line shop • Brochures • Flyers • Advertising • Market stalls • Agencies • Events - trade • Agents for overseas • Networks • Social Media • Physical
- 9. What activities do you do now to raise the profile of your business? Describe the Activity How many times per week (PW) or per month (PM)? How do you measure its effectiveness? What would you change to make it more effective? Social Media Posts Boosting Posts Network Meetings Sales Calls Eventing Blogs Partnerships PPC
- 11. Why Networking is so important
- 12. Gain Clarity
- 13. I make no apologies for this Courtesy of Simon Sinek: “Start with Why”, 2009
- 14. Let’s talk about ‘Why’ Simon Sinek’s – Golden Circle What How Why What: The way the sales process normally starts. “Our product is…. How: We then normally go onto “How we are different or How the product or service works” – those benefits and features
- 15. An Example What Colbea does How Colbea does it Do you want some business support?
- 16. Start with Why Values Passion Emotion Purpose
- 17. Let’s do Colbea again Why? How? What? Do you want some business support?
- 18. Central to your brand is your 'Why’
- 19. 4 steps to Uncover Your ‘Why’ Step 1- Keep a Journal
- 20. Step 2 – Identify common themes Four questions for now: 1. If you could change just one thing in the world what would it be? 2. What daily activity gives you the greatest energy? 3. What do friends and acquaintances ask of you? 4. In what ways do you measure success in your life?
- 21. Step 3 Your Core Values Select Just 5 from the list
- 22. 50 Values Select 5 Core to You Value Rate Value Rate Value Rate Value Rate Value Rate Security Challenge Justice Determination Popularity Fun Learning Self-Respect Peace Growth Happiness Poise Loyalty Creativity Honesty Knowledge Community Curiosity Leadership Openness Religion Achievement Pleasure Citizenship Respect Contribution Autonomy Inner Harmony Service Meaningful Work Adventure Friendships Recognition Balance Faith Competency Compassion Influence Responsibility Reputation Fairness Kindness Optimism Authenticity Fame Authority Beauty Humor Boldness Love
- 23. Step 4 – bring it together.. When you leave the room what would you like people to be saying about you and your business?
- 24. Remember
- 25. The Elevator Pitch Wheel Lead with your Why How you are unique – stories / emotions Finish with what you do – Call to action Henriettewebber.com
- 26. Your Elevator Pitch 1. What is your name and the name of your company? 2. State Why the problem you solve means so much to you 3. Give an example of How this has / or could impact a customer 4.What makes your approach so unique? 5. Call to action – What you are looking for
- 27. Now Introduce yourself but this time – start with Your Why I will go first…
- 29. Self-Confidence How much do you want it?
- 30. Self-Confidence Become your own expert
- 31. Self-Confidence It is not an act but through acting we will gain in confidence
- 33. Self-Confidence Take a contrarian perspective
- 34. Self-Confidence Embrace the morning rituals
- 36. Self-Confidence Set yourself learning goals
- 37. Self-Confidence
- 38. Complete the Self- Confidence contract
- 40. So How Do Bees Communicate? One way is the Waggle Dance
- 41. “If you could say it in words there would be no reason to paint” – Edward Hopper
- 42. What Colours say about you
- 45. 5 Minutes
- 46. Feedback on the face Image Communication 4 What are you doing on the long weekend? 2 Having to eat your food hell 1 Invited out with your best friends 8 Let into a secret 7 Your best friend has just announced that they are getting divorced 3 You have just been invited out to dinner with your partner 6 You have just been told you can’t go out with your partner because you have to entertain a client 5 Your client has just cancelled 9 You have been praised by your client for being professional at your job 1 2 3 4 5 6 7 8 9
- 48. Let’s see? • You have said something interesting
- 49. Challenge over • Your work is done!
- 50. Networking Plan
- 51. Deliberations What are you selling? Who are you selling it to? How will you reach your target market? Where will you promote your product or service? Go To Market
- 53. Benefit 2
- 54. Benefit 3
- 55. Why do you want to do it? • Getting things done – contacts, suppliers, partners & customers • Trusted relationships – personal & Business development • Serendipity – from trust comes chance, comes opportunity
- 56. Strategy
- 57. Set your Networking Goals What you want What are the current priorities for you and your business? What you can offer What activity when you do it gives you the greatest sense of empowerment?
- 58. Key Questions for priorities • Who are my customers? • Who are my suppliers? • What skills am I lacking? • What is the next challenge I am facing? • What resources does my business need?
- 59. Map your Existing Networks Communities • Local networking groups • Chambers • Professional organisations • Business Support Mentors • Voluntary groups • Groups on social media Individuals • Friends / Family • Former colleagues • Social media contacts • Customers • Suppliers • Thought leaders • Mentors • Competitors • Super connectors
- 60. How to Manage and Record If you find you have introduced yourself to more than 65% of your network then it is likely to be too insular It is Never Too Late To Start Name of Contact Who Introduced you? Where were you introduced? Howmany have you FacebookGroups TwitterLists LinkedIn 1. Kevin Ingram Me Chambers 12 Acc Colc Essex NW 2. Grant Dean Frank Holt Essex NW 4 Web Colc BIG 3. Connie Luna Fred Hopkins Business Café 2 Web Ipsw BIG 4. EricaMoody Me 24-7 6 Teach Ipsw Essex NW 5. Timmy Barber Doreen Black Business Café 4 Teach Colc 24-7 6. Simon Snyder BlancaTate 24-7 5 Teach Chelm 24-7 7. Abel Mccormick Frank Holt Essex NW 4 Acc Chelm 8. Brian Ruiz Gordon Baker Business Café 3 Print Colc BIG 9. Alejandro Warren Me Business Café 7 Print Uttle Essex NW 10. Andrew Ford Frank Holt Essex NW 6 Teach Brain BIG
- 61. Recognise Clusters You Self-similarity offers diminishing returns Growth outside your sphere Broker / Connector Broker / Connector
- 63. Are you a Bartender or the one on the stool?
- 64. The Shared Activity Principle Not all activities are the same – the best must: • Evoke passion • Need interdependence • Have something at stake
- 65. An Example Shared Activities Principal CSR FOR SMALL BUSINESSES
- 66. Strategy Diagnostics Reflect upon the following: Gaps Effectiveness Actions
- 67. What sticks – or How to leave a lasting impression Chip & Dan Heath, Made to Stick
- 68. Ways to be remembered Six Principles that make things stick 1. Simple – soundbites 2. Unexpected – break a pattern 3. Concrete – put people in the story 4. Credible – evidence things 5. Emotional – feelings that resonate 6. Stories – as stimulation, simulation and inspiration Chip & Dan Heath, Made to Stick
- 70. When the Network you want simply does not exist
- 72. Any Questions? Surveys will be sent to everyone asking for Feedback. Video testimonials We will be running half and full day courses on key aspects of the skills boost