Class#4
- 1. Online Content A look at why more content is good & the various tools you can use to create additional content
- 2. Agenda • Housekeeping • Attendance • Socialnomics discussion • News • Video / YouTube • Photo Sharing • Check ins • Assignment
- 3. HOUSEKEEPING
- 5. VIDEO – YOUTUBE http://www.youtube.com/watch?v=XN3uOf_lr qI
- 6. GuyGal - Recap • Content is the currency of social media and search • Prediction: 90% of digital consumption will be video • “Video is the only medium that scales the full range of human emotions”. • Example of Zappos – doing video demos of shoes. 20-30% increase in sales – Increases trust • LOW cost to entry • People pay with their time. So do a good job or don’t do it at all • Subscribers > Viewers
- 7. Video – YouTube • Most familiar video platform • 48 hours of video uploaded every minute • 3 billion videos viewed everyday • 490 Million Users average visit – 25 minutes • Monetization (CPM – Cost per 1000 views basis) • Brand Channels • Analytics suite • http://www.youtube.com/t/press_statistics
- 8. YouTube – Brand Channels • http://www.youtube.com/user/Starbucks/featured • http://www.youtube.com/thescore • http://www.youtube.com/user/McDonaldsCanada • Playlists • Promote videos • Advertising http://www.youtube.com/user/JimmyKimmelLive
- 9. Video - Vimeo • A community of film people • Quality is better on default embed • Not for “commercial usage” • No monetization
- 10. Why Video • SEO • Easily consumable (72% YOY Growth – Forrester Research) • Social media effect – shareable • If it’s good. Bounce rate goes down! • Alleviates doubt. And increases trust (Zappos) • Cost of entry all time low • More Memorable
- 11. Examples • http://www.zappos.com/nike-eclipse-ii-white-black-varsity- red • https://path.com/ • http://www.youtube.com/watch?v=Y81p9XsX3tQ – Various Examples • http://www.youtube.com/watch?v=NHPok_lBmzM - HubSpot
- 12. Video – Recap • Great reference, great for sharing, but the videos have to be great • OR they have to be quick • Build trust with your customers • Make Money with advertising • Reach your audience through various channels • Get found faster.
- 13. Flickr, Twitpic, pic.twitter.com, Instagram, Pinterest PHOTO SHARING
- 15. PHOTO SHARING - FLICKR •Online photo management and sharing • Great community •Started out as a game •You own the content •Customize who sees the content •Freemium model –ad-free unlimited photo storage • 51 million users •Owned by Yahoo (2005)
- 16. PHOTO SHARING - FLICKR •Online photo management and sharing • Great community •You own the content •Customize who sees the content • Most frequently used for personal usage small businesses do use it though •Creative Commons
- 17. PHOTO SHARING - FLICKR • Creative Commons •http://www.flickr.com/creativecommons/ •A great source to find images, and to have your images discovered
- 18. PHOTO SHARING - INSTAGRAM • iPhone (and Android) only photo sharing app •No View Analytics •“Sharability” & Early adopter factor •http://instagr.am/p/HAb6d2Rc-j/ •10 Early Adopter Brands using Instagram - http://thenextweb.com/socialmedia/2011/05/19/10-early- adopter-brands-using-instagram/ •Many Brands on Instagram http://socialfresh.com/brands- on-instagram/ •Bought by Facebook for $1B
- 19. TWITPIC, YFROG, LOCKERZ •All popular photo sharing services • Have web presence and mobile presence •All have social media elements • Choose one and stick with it (not lockerz.. unreliable) • Yfrog has “views” updating issues no embeds (i.e Tweetdeck) •Less a community, more a sharing utlitity to other networks •Pic.twitter.com no analytics at all •Twitter forcing more and more apps to use pic.twitter.com
- 20. SHARE OF VOICE – MAY 2011 (ANCIENT)
- 23. MORE NETWORKS MORE REACH •Gary Vee on Pinterest http://youtu.be/keMQasaECKM
- 24. PHOTO SHARING FOR BUSINESS • Integrate into everything! • Instagram – 9185 Likes - 21 Likes to Facebook (Share) • Twitter - 370 Retweets • Facebook – 44,998 Likes, 1,231 Comments, 2091 Shares
- 25. PHOTO SHARING BEST PRACTICES • Integrate as much as possible . Share across all networks • Find the channel(s) that work best for you • Be descriptive • Tell a story when uploading an album • Link back to your website! • Use pictures whenever possible
- 26. CHECKINS – FOURSQUARE, GET GLUE, FACEBOOK PLACES •Foursquare – Check in any where with people who aren’t your friends (Twitter) •Facebook – Check in anywhere with your real friends •Get Glue – Check in to what you’re watching, or reading or listening to
- 27. CHECKINS – FOURSQUARE • Foursquare – 15 million users • More of a mobile app – users checkin when they’re at the location • Most check ins - Mayor • Tips Promotions • Badges based • Share with social network • Privacy
- 28. CHECKINS –GET GLUE • 1.5 million users • Stickers •More for content providers & Personal usage
- 29. CHECKINS – FACEBOOK PLACES •US around 750 000 checkins / day •Only 4% of adult users use location based services •http://www.ignitesocialmedia.com/social-media- stats/foursquare-facebook-places-checkins/
- 30. CHECKINS – WHY • Free advertising. People care about where others do. (Shop, Watch, Eat) • Early adopter • Meet up. • Brand recognition. • Tips •Incentivize – Free beer? SURE! •6 Successful Foursquare Marketing Campaigns to Learn From •5 Creative Facebook Places Marketing Campaigns
- 31. ASSIGNMENT •Anthropological Introduction to YouTube •http://www.youtube.com/watch?v=TPAO-lZ4_hU •Questions to be posted!