Facebook and LinkedIn for business
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This document provides an agenda and information for a social media workshop on Facebook and LinkedIn. The workshop will cover how to create effective Facebook fan pages and profiles, use Facebook ads, and leverage LinkedIn for recruiting and professional development. It discusses tactics for both platforms like engaging fans, rewarding customers, monitoring insights and analytics, and protecting brands. The goal is to help businesses effectively use social media for low-cost marketing and recruiting.
Facebook and LinkedIn for business
- 1. Anguilla Chamber of Commerce Social Media Workshop 4 Facebook + LinkedIn LeRoy Hill PhD @leroyh leroyhill@gmail.com
- 2. Workshop Agenda • Create effective Facebook Fan Pages. • Design effective elements for Facebook fan pages • Develop a winning Facebook profile • Measure Facebook Fan Page impact • Decide on best way to use Facebook Ads • LinkedIn for recruiting • LinkedIn for continuing professional development • Review mistakes to avoid
- 3. Facebook • Over 900 million users. • Exceptional low cost marketing
- 4. Time-Line
- 5. Understand Personal Profile Vs Business Fan Page
- 6. • Personal profiles have friends Personal Profile • Limit 5000 friends • Mutual Acceptance
- 7. Business Pages are Fan Pages - Business Pages have fans - No limit on fans -One-way
- 8. So you want Facebook Fan Page?
- 9. Special rules regarding usernames Fan Page Rules https://www.facebook.com/help/?page=174999945886703
- 10. Note !! • If you reserve your company name for your personal account, you won’t be able to use it for your Business Fan Page so you may want to create a Page before registering your company’s name.
- 11. •Consider securing your company’s username.
- 12. • Use hyper-local Ads on Facebook as a measurement tool
- 13. Content of your Fan Page - Overview of company - Website and contact info - Press releases - Videos - Blog RSS - Twitter updates - Company news and status - Customer interaction
- 18. Facebook Fan Pages – Coke STORY • Coke Fan page was started by two regular users • In seven months grew to 3.3 million fans • Facebook changed rules and didn’t allow users to create branded pages • Coke teamed up with the creators of the page, flew them to HQ, gave them a tour, brought them into meetings, brainstormed ideas, made them part of the company, let them be real evangelists • Let your customers build your products • Be creative – do something unexpected
- 19. • More than just Liking or getting more fans
- 20. Measure…Metrics Fans Likes Influence Demographics Web Traffic Dialogue/Interactions Ads Subscription Listening / Monitoring Analytics •Hootsuite •Google Analytics •SocialTalk Facebook Insights •Webtrends •Wildfire •Omniture •Momentus •Tweetreach •Conversocial •Google Alerts
- 21. BASIC Strategy Focus on turning Fans into brand Evangelists
- 23. http://www.socialmediaexaminer.com/21-ways-non-profits-can-leverage-social- media/
- 25. Source: http://gigaom2.files.wordpress.com/2010/11/socialmediatime-001.jpg credit Aliza Sherman
- 26. Privacy Concerns Customise - Privacy settings - Application settings - Notifications
- 28. Tactics • Offer discounts for your fans. • Comment of fan post rather than just drop a post or picture or link. • Make your fan feel special – Photo of fan of the week – Invitation for open house
- 29. Tactics • Create landing page to encourage non-fans to become a fan • Offer deals, discounts and incentives exclusively for your fans • Create fan page not personal page
- 30. Tactics Let users know what to expect from you once they click Like
- 31. Sharable • Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Facebook to get and share the latest, so give it to them!
- 32. Tactics • Offer people value to follow you. – Offer resources: photos, links, files
- 33. Reward your customers. • Surveys, competitions, short polls provide an avenue to help direct company decisions. • Tweet updates about special offers, discounts and time-sensitive deals.
- 34. Tactics • Ask questions of your followers to glean valuable insights and show that you are listening.
- 35. Tactics • Respond to compliments and feedback in real time • Use twitter to offer real-time customer service
- 36. Champion your stakeholders • Like and reply publicly to great items posted by your followers and customers.
- 37. Protect your brand • Create a brand profile – Custom background image – Company logo as profile photo – Include contact information
- 38. Part 2
- 39. is world’s largest Professional Social Network with: – Resume – Expertise – connections – Recommendations – Link to social channel – Link to company blog • Over 150 million users • All fortune 500 companies • 170 countries
- 41. • Add connections to increase visibility
- 42. Show all affiliations in profile (Educational instructions, companies, groups, activities) to improve your connectability
- 43. Encourage your employees to: – setup complete profiles on LinkedIn. – Join professional development groups
- 44. Make your profile public with custom URL to improve your Google Page Rank
- 45. Increase interaction by adding Link your Twitter stream to your account
- 46. • Include your profile in your email signature to improve your connectability
- 47. • Add link of your blog or website to your profile to increase search engine results.
- 48. Job hunting? Do some research on company or company personnel.
- 49. –Import your contacts from your address book –Invite friends to introduce you to others –Solicit recommendations – post comments and ask questions in groups.
- 50. THANKS www.hillconcepts.com Twitter: @leroyh
- 51. Workshops 5 • Workshop 5 – Business blogging+ ……. July 17, 2012
Editor's Notes
- #2: http://www.slideshare.net/kdhunt/facebook-workshop-6923474
- #3: setting up accounts, getting followers, finding out who to follow and what to say.
- #4: HOW TO: Set Up a Winning Facebook Fan Pagehttp://mashable.com/2009/09/22/facebook-pages-guide/
- #10: https://www.facebook.com/help/?page=174999945886703
- #21: https://www.facebook.com/insights/
- #24: http://www.socialmediaexaminer.com/6-ways-to-measure-your-social-media-results/http://www.slideshare.net/setlinger/altimeter-social-analytics081011finalhttp://www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/
- #34: Offer valuable discountsTwitter Polls (Polldaddy, strawpollnow.com)
- #51: Evaluation forms