Attract traffic with content and social media
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1) The document discusses 9 free ways to drive website traffic such as authoring blogs, commenting on other blogs, participating in discussions forums and tweetchats, using social bookmarking services, engaging in conversations on Facebook and Google+, supporting causes, being active at events, and answering questions. 2) It also provides tips on creating fresh and attractive blog content, ways to promote offline events online through video, blog posts and social media, and recommends WordPress as a popular blogging platform. 3) The document concludes with posing discussion questions to consider key actions for implementing the ideas discussed.
Attract traffic with content and social media
- 1. Attract Traffic with Content and Social Media
- 2. Introduce Yourself (Neighbors) • Learn about those around you. • Name? • Where from? • Company name? • How their product or service improves the lives of others? • Role in the company?
- 3. What We’ll Cover • Why I’m talking about this. • 9 Free ways to drive website traffic. • How to get started blogging. • Offline to Online traffic • Questions • Discussion/Application
- 5. Why I’m Talking About This…
- 6. Free Ways to Drive Website Traffic • Eight Simple Tips: • Content • Comment • Discussions • Tweetchats • Social Bookmarking • Support • Be Active • Answer Questions Image from: http://newwebsitetrafficsecrets.com/wp-content/uploads/2011/10/helpful_tips.jpg
- 7. 1. Author Informative & Interesting Blogs • Blog posts • SEO benefit – Link to your social profiles from your blog • Interest in your business • Conversation around your ideas
- 8. 2. Comment on Other Blogs • Connections in your niche • Thoughtful comments • Earn respect
- 9. 3. Participate in Discussion Forums • Online communities • Search Google • Forum: sales pros • Sales professional forums • Best sales pro forum • Web address in signature • Thought leadership • Success = Regularity & value
- 10. 4. Participate in Tweetchats • www.TweetChat.com • Group conversations • Subject, theme or idea • Many participants • User controls to filter out spammy Twitter users Image from: http://fc05.deviantart.net/fs71/i/2010/258/e/e/new_twitter_bird_vector_by_eagl0r-d2yth6g.png
- 11. 5. Use Social Bookmarking Services • StumbleUpon • Digg • Delicious Images from: StumbleUpon: http://increaserss.com/wp-content/uploads/Stumbleupon_traffic.png, Digg: http://www.source3marketing.com/wp-content/uploads/2011/08/digg2.png, Delicious: http://www.interactiveinsightsgroup.com/blog1/wp-content/uploads/2009/04/delicious_256x256.jpg
- 12. 6. Engage In Facebook/Google+ Conversations • Search • Like • Engage Image from: http://colorsofashion.files.wordpress.com/2011/10/breast-cancer-ribbon.jpg
- 13. 6. Engage In Facebook/Google+ Conversations
- 14. 6. Engage In Facebook/Google+ Conversations
- 15. 7. Support a Cause • Tell your prospects/customers • Philanthropic efforts • Social media buzz Image from: http://colorsofashion.files.wordpress.com/2011/10/breast-cancer-ribbon.jpg
- 16. 8. Be Active at Events • Offline and online • Live blog • Ongoing tweets • Video
- 17. 9. Answer questions & be helpful • Industry expert • Yahoo! Answers • LinkedIn • Formspring Images from: Left: Yahoo! Answers: http://answers.yahoo.com/, LinkedIn: http://makobiscribe.com/wp-content/uploads/2011/05/linkedin.jpg, https://www.linkedin.com/ , Formspring: http://www.formspring.me/
- 18. 10 Blogs You Should Follow • Small Business Trends: www.smallbiztrends.com • Infusionsoft: www.infusionblog.com • American Express OPEN Forum: www.openforum.com • Mashable: www.mashable.com • Copyblogger: www.copyblogger.com • Chris Brogan: www.chrisbrogan.com/ • Convince & Convert: www.convinceandconvert.com/ • Ducttape: www.ducttapemarketing.com/blog • MarketingProfessor.com: www.MarketingProfessor.com • SEO Moz: www.seomoz.org/blog
- 19. WordPress – Popular Platform Image from: http://web3mantra.com/wp-content/uploads/2011/03/landingpage-design15.jpg, http://madisonjacobs.wordpress.com/wp-admin/index.php
- 20. Fresh & Attractive Content • New products/services • Promotions • Thought leadership • Guests posts • Common misconceptions • Educational • News • Fun & personal
- 21. From Offline to Online • Video Interviews • Attendees • Speakers • Customers • Blog Posts • Highlights of the event • What you learned • Elaborate on speakers’ topics QR Code • Ongoing Twitter Conversations • FAQ Section
- 22. Questions?
- 23. Discussion (Groups) Considering key actions from this session: • What is the most useful idea for you? • Which idea would take some time and work, but would be worth implementing? • Which idea would take additional planning but you are confident would have great long- term benefit to your business?
- 24. Discussion Feedback What were things discussed at your table?
- 25. Attract Traffic with Content and Social Media Thank You! @Travisnow