Authentically Social - Presented by: Corey Perlman - NAFEM
The document outlines 6 principles for authentic social media engagement: 1. Focus social media efforts on a few key platforms like Facebook, Instagram, and LinkedIn rather than spreading efforts too thin. 2. Provide value to your audience through education, entertainment and encouragement rather than just promoting products. 3. Use interactive and visual content like videos, carousels and stories rather than just static images to engage audiences, particularly younger demographics. 4. Highlight customers, community members and team members to humanize your brand rather than being the sole focus. 5. Build trust and loyalty through community outreach, customer collaborations, supporting causes and emphasizing safety and sustainability. 6. Achie
Authentically Social - Presented by: Corey Perlman - NAFEM
- 2. BEFORE WE BEGIN… • Slides? Text Slides to 66866 • Negative comments?
- 3. 6 AUTHENTICALLY SOCIAL PRINCIPLES 1. Don’t Be a Jack of All Social Media Sites, Master of None.
- 6. Take Action! • Concentrate on F.I.L. (Facebook, Instagram, LinkedIn) • Don’t let profiles die on the vine • Choose to start managing or delete
- 7. 6 AUTHENTICALLY SOCIAL PRINCIPLES 2. Be More Like the Wise Owl and Less Like the Squawking Parrot.
- 8. DON’T BE THE SQUAWKING PARROT Products and promotions, products and promotions, products and promotions, SQUAWK!!!!
- 9. Be The Wise Owl (3 E’s) • Educate: In what ways can you add value to your audience? • Entertain: How can you bring a little light to an all too often dark place? • Encourage: How can you indirectly motivate your buyers?
- 10. BEST PRACTICE: CREATE A CONTENT CALENDAR • Motivation Monday • Testimonial Tuesday • Creative Install Wednesday • Thank You Thursday • Fun with Food Friday (Recipes, Chef spotlight, etc.) • Onsite Saturday (Conventions, booths, etc.)
- 11. 6 AUTHENTICALLY SOCIAL PRINCIPLES 3. Don’t Tell Me, Show Me.
- 12. Adam Mosseri, Head of Instagram
- 13. Motion Moves the Needle • 81% of marketers agree that interactive content outperformed static content. • 88% found that it helped them stand out from competitors. • 70% found this type of content effective in converting visitors to customers. https://www.go-gulf.com/interactive-content-marketing/
- 14. Millennials & Gen Z Use Social Differently
- 15. Carousels, Stories, Reels, Oh My! • Bring your images to life • Create experiences • Win the algorithm game
- 16. 6 AUTHENTICALLY SOCIAL PRINCIPLES 4. Make Others the Hero in Your Digital Story.
- 17. Turn the Spotlight On… • Your Customers • Your Community • Your Team
- 18. 6 AUTHENTICALLY SOCIAL PRINCIPLES 5. Doing good is good for business.
- 19. Trust Builds Loyalty • Community outreach • Customer collaborations • Corporate causes • Sustainability • Safety
- 20. 6 AUTHENTICALLY SOCIAL PRINCIPLES 6. Consistency is key… perfection is the enemy.
- 22. Thank You! • corey@impactsocialmedia.com • @CoreyPerlmanSpeaks • LinkedIn.com/in/CoreyPerlman • Text SLIDES to 66866