Daly-Swartz Public Relations WELCOME! Please pull down the  Slide Show  menu  And select  View Show . Then sit back and watch the show. (Popcorn is optional.)
Daly-Swartz Public Relations “ Get someone else to blow your horn, and the sound will carry twice as far.” --Will Rogers
Daly-Swartz Public Relations Let’s assume you’re serious about... PROFITABILITY
Daly-Swartz Public Relations According to legendary business expert Peter Drucker, there are only two investments a company can make:
Daly-Swartz Public Relations Marketing...
Daly-Swartz Public Relations … and innovation.
Daly-Swartz Public Relations Everything else is an  expense !
Daly-Swartz Public Relations One of the keys to successful marketing is...  ...effective marketing communications.
Daly-Swartz Public Relations Now, at long last... one of the great marketing gurus reveals his inside secret for more effective marketing communications….
Daly-Swartz Public Relations “ You can get a lot more with a nice word and a gun than you can with a nice word.” --Al Capone
Daly-Swartz Public Relations The question to you is:
Daly-Swartz Public Relations Are you using YOUR big guns to persuade customers and prospects to buy your products and/or services?
Daly-Swartz Public Relations Are you reaching  • Key analysts • Opinion makers • Decision makers • Movers & Shakers who give your  products and/or services  that all-important  Third Party Validation?
Daly-Swartz Public Relations Are you clearly and persuasively answering the  3   most important questions your prospects and customers/clients ask...
Daly-Swartz Public Relations 3. What’s in it for ME? 1. Why do I need your product or service? 2. Why should I purchase it from you?
Daly-Swartz Public Relations If not...
Daly-Swartz Public Relations Daly-Swartz Public Relations … we respectfully suggest you consider to take care of your marketing communications needs.
Daly-Swartz Public Relations Daly-Swartz Public Relations is different from your average marketing communications company.
Daly-Swartz Public Relations Because we’re small enough to give you  personal service ...
Daly-Swartz Public Relations ...we  will  take  better  care  of  you.
Daly-Swartz Public Relations We… Listen Respond quickly Proactively seek opportunities Anticipate your needs And get results!
Daly-Swartz Public Relations Second...  we make things happen.
Daly-Swartz Public Relations We strategize with you in developing  effective communications  that achieve your marketing goals.
Daly-Swartz Public Relations We talk to  •  Analysts  •  Editors and    reporters •  Opinion makers •  Reviewers … so they will notice you … and seek you out.
Daly-Swartz Public Relations We create  marketing communications materials  that excite potential customers to buy your products and/or services … and convince current customers to keep on buying.
Daly-Swartz Public Relations We develop  •  Press tours • Speaking opportunities  • Roundtable discussions  where you meet face-to-face with key influencers… … and potential customers.
Daly-Swartz Public Relations We help drive traffic to your  trade show exhibits … … and ensure key editors and analysts stop by your booth.
Daly-Swartz Public Relations We help you establish credibility as an industry expert and leader by writing  feature articles and white papers .
Daly-Swartz Public Relations We take care of all the  day-to-day chores  (e.g., creating editorial calendars, ad insertions) so you don’t have to.
Daly-Swartz Public Relations Plus…you get everything you need  in one place including...
Daly-Swartz Public Relations •  PR •  Advertising •  Collateral (brochures, etc.) •  Feature articles •  White papers •  Web content •  Trade show support •  Direct mail •  Videos •  Sales/data sheets •  Editorial/media relations •  Account services
Daly-Swartz Public Relations And we pledge to deliver all materials...
Daly-Swartz Public Relations … and on budget. … on time … on target
Daly-Swartz Public Relations If you want someone  who will • Tell your story clearly   and persuasively • Give you 110%, and • Make things happen CALL US.
Daly-Swartz Public Relations Daly-Swartz Public Relations
Daly-Swartz Public Relations We take better care of you.
Daly-Swartz Public Relations And we make things happen.
Daly-Swartz Public Relations If this is what you’re looking for...
Daly-Swartz Public Relations Web:  www.dsprel.com … call Jeff Swartz at  949.470.0075   Email:  [email_address]
Daly-Swartz Public Relations ..and let us make you an offer. (This isn’t really Jeff Swartz.)

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