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This document provides an overview of careers in book marketing and the services offered by a book publishing company. It lists the broad categories of books published, describes partnership programs with authors, corporations, and media brands, and outlines the multi-channel marketing strategies used, including online, social media, events, and other promotional activities.

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BOOK MARKETING CAREER OVERVIEW By Michelle A. Patterson
Executive Marketing Experience Vast Book Publishing Categories Alliance Partnership Bestselling Authors Authors with Platforms Partnerships with Corporations Synergistic Promotions Brand marketing Elementary/High School Knowledge Multi channel marketing
Vast Book Publishing Categories Lifestyle Education Test Prep Sports Cooking House & Home Pets Fishing & Hunting Travel Real Estate Outdoor Recreation General Business Business Narrative Nursing Medical Memoirs Legal/Law Allied Health Marketing Human Resources Small Business Careers Business Life Management Leadership Reference Current Affairs/History Sociology
 
Alliance Partnerships Cleveland Clinic Boston Consulting Group PricewaterhouseCoopers Kellogg Graduate School of Management AdWeek Magazine BrandWeek Magazine Forbes Magazine Black Enterprise Magazine
 
Bestselling Authors LtCol Jay Kopelman, “From Baghdad With Love” Robert G. Allen, “Multiple Streams of Income” Brian Tracy, “Create Your Own Future” Brett Pulley, “The Billion Dollar BET” Larry Winget, “Shut Up, Stop Whining, and Get a Life” Robert Scheinfield, “The 11 th Element” Jeffrey Gitomer, “Sales Bible” and “The Patterson Principles”
Business Week Essence Magazine The New York Times USA Today Wall Street Journal
Authors with Platforms George Ross, “Trump Strategies for Real Estate” Joe Vitale, “The Attractor Factor” Edwin Black, “Banking on Baghdad” Ben Stein, “Yes, You Can Time the Market” Dolf DE Roos, “Real Estate Riches”
 
Partnership with Corporations IAMS Pet Foods Ford Motor Corporation John Deere Mary Kay Fed Ex Franklin Covey, Inc Ipsos Loyalty, Inc Unisys, Inc
 
Synergistic Promotions Partnership with Morris Communications through print, radio and online.
Billboard advertisements
Mobile billboard and Event promotions
WHERE Nov/Dec ‘06 DC Meeting Planner Dec ‘06 Print advertisements Lowe’s Hotels June 2007
Brand Marketing Kaplan Test Prep FalconGuides Insider’s Guides LL Bean/Orvis/Field & Stream Frommer’s Travel Guides Random House Dictionary The New York Times Puzzles & Games Webster’s New World Arco Test Prep JK Lasser Tax Guide                          
Elementary/High School Knowledge Social Studies Mathematics Science Language Arts Spanish                                                                                                                                                                                                      
Multi Channel Marketing Online Marketing Event Marketing Videos Author microsites ( http://soulofmedicine.com/index.html ) Social Media( Facebook, YouTube, Twitter ) Blogs Google keyword buys Webinars Teleconferences/Teleseminars
Labor of Love Campaign Author website (http://www.laboroflovethebook.com/ ) Author videos on Kaplan Publishing Youtube channel (http://www.youtube.com/user/KaplanPublishing ) Author on Facebook (http://www.facebook.com/home.php#/pages/Cara-Muhlhahn/21604253420?ref=ts ) Starred Library Journal review ( http://www.libraryjournal.com/article/CA6619918.html?q=labor+of+love )

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Ad

Patterson Job Presentation

  • 1. BOOK MARKETING CAREER OVERVIEW By Michelle A. Patterson
  • 2. Executive Marketing Experience Vast Book Publishing Categories Alliance Partnership Bestselling Authors Authors with Platforms Partnerships with Corporations Synergistic Promotions Brand marketing Elementary/High School Knowledge Multi channel marketing
  • 3. Vast Book Publishing Categories Lifestyle Education Test Prep Sports Cooking House & Home Pets Fishing & Hunting Travel Real Estate Outdoor Recreation General Business Business Narrative Nursing Medical Memoirs Legal/Law Allied Health Marketing Human Resources Small Business Careers Business Life Management Leadership Reference Current Affairs/History Sociology
  • 4.  
  • 5. Alliance Partnerships Cleveland Clinic Boston Consulting Group PricewaterhouseCoopers Kellogg Graduate School of Management AdWeek Magazine BrandWeek Magazine Forbes Magazine Black Enterprise Magazine
  • 6.  
  • 7. Bestselling Authors LtCol Jay Kopelman, “From Baghdad With Love” Robert G. Allen, “Multiple Streams of Income” Brian Tracy, “Create Your Own Future” Brett Pulley, “The Billion Dollar BET” Larry Winget, “Shut Up, Stop Whining, and Get a Life” Robert Scheinfield, “The 11 th Element” Jeffrey Gitomer, “Sales Bible” and “The Patterson Principles”
  • 8. Business Week Essence Magazine The New York Times USA Today Wall Street Journal
  • 9. Authors with Platforms George Ross, “Trump Strategies for Real Estate” Joe Vitale, “The Attractor Factor” Edwin Black, “Banking on Baghdad” Ben Stein, “Yes, You Can Time the Market” Dolf DE Roos, “Real Estate Riches”
  • 10.  
  • 11. Partnership with Corporations IAMS Pet Foods Ford Motor Corporation John Deere Mary Kay Fed Ex Franklin Covey, Inc Ipsos Loyalty, Inc Unisys, Inc
  • 12.  
  • 13. Synergistic Promotions Partnership with Morris Communications through print, radio and online.
  • 15. Mobile billboard and Event promotions
  • 16. WHERE Nov/Dec ‘06 DC Meeting Planner Dec ‘06 Print advertisements Lowe’s Hotels June 2007
  • 17. Brand Marketing Kaplan Test Prep FalconGuides Insider’s Guides LL Bean/Orvis/Field & Stream Frommer’s Travel Guides Random House Dictionary The New York Times Puzzles & Games Webster’s New World Arco Test Prep JK Lasser Tax Guide                          
  • 18. Elementary/High School Knowledge Social Studies Mathematics Science Language Arts Spanish                                                                                                                                                                                                      
  • 19. Multi Channel Marketing Online Marketing Event Marketing Videos Author microsites ( http://soulofmedicine.com/index.html ) Social Media( Facebook, YouTube, Twitter ) Blogs Google keyword buys Webinars Teleconferences/Teleseminars
  • 20. Labor of Love Campaign Author website (http://www.laboroflovethebook.com/ ) Author videos on Kaplan Publishing Youtube channel (http://www.youtube.com/user/KaplanPublishing ) Author on Facebook (http://www.facebook.com/home.php#/pages/Cara-Muhlhahn/21604253420?ref=ts ) Starred Library Journal review ( http://www.libraryjournal.com/article/CA6619918.html?q=labor+of+love )