Programming Like a Human, Digiday Video Anywhere Summit, April 10
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The document discusses the evolving perception of brands as they strive to adopt a more humanistic approach. It highlights the challenges media brands face in achieving a genuine brand voice while emphasizing the importance of empathy, collaboration, and transparency. Additionally, it outlines successful strategies employed by 'human brands' to connect with their audience.
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Programming Like a Human, Digiday Video Anywhere Summit, April 10
- 2. OUR VIEW OF THE WORLD IS CHANGING
- 3. R E A L LY C O M P E T IN G W IT H T H E S E B R A N D S “ THE HUMANS”
- 4. WHY IT’S HARD FOR MEDIA BRANDS TO BE HUMAN Brand Voice Mission Statement Style Guides Value Propositions Programming Strategies
- 6. • Build Empathy • Collaborate Freely • Share “Origin Stories” • Embrace Imperfection • Show Gratitude Top 5 Things Humans Brands Do Well
- 7. Thank you!