ConceptVision is a tool for communicating a technology concept and its business implications to multiple internal and external audiences. It provides a unified message connecting an innovation to a business opportunity through various forms such as documents, presentations, scripts, and trade show materials. The goal is to gain support for commercializing the innovation by touting its benefits. ConceptVision is directed at both technical and business stakeholders and requires skills in both areas. It amounts to a sophisticated "soft sell" approach.