Intro4
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This document provides an introduction and overview of Trilogy Associates, a consulting practice that facilitates business growth and commercialization of new medical products. The practice focuses on markets, technologies, and business development in medical and life science fields. It was founded in 1989 and has worked with over 50 clients on opportunities including strategy, market research, partnering, technology evaluation, and product development.
Intro4
- 1. Introduction to the Practice Facilitating Business Growth and Renewal through Commercialization of New Products
- 2. The Practice The trilogy: Markets Technologies Business development Facilitating business growth through commercialization of new products Medical/Life Science focus: Medical and surgical devices Clinical diagnostics Laboratory automation Drug discovery and development 2
- 3. History Founded in 1989 by Joseph Kalinowski More than 50 clients, large and small, and engagements dealing with: Opportunity assessment Business strategy and planning Market research and competitive analysis Partnering and business alliances Technology assessment and product evaluation Product concepts and specifications Writing and publishing 3
- 4. Markets Medical and surgical devices Clinical diagnostics & monitoring Medical informatics & imaging Healthcare & pharmaceuticals Laboratory automation Analytical instrumentation Industrial markets 4
- 5. Capabilities Strategic business planning and enterprise growth mechanisms New-product conceptualization, commercialization and marketing Assessment of the therapeutic and diagnostic potential of novel science Business planning and opportunity discovery Business development and partnering Leadership and team building Design of efficient and effective development strategies for early stage biomedical products Corporate capitalization, development and governance Identification of future trends in the life sciences and relevant technologies 5
- 6. The Trilogy Partnering Advantage Strategic Technology Acumen Business Development Clinical Superior Domain Expertise Project Execution Knowledge
- 7. Clients Clients include major suppliers, development-stage firms, investors and service providers Major-supplier clients include: 7
- 8. Prior Engagements Information on prior engagements available upon request, e.g.: Clinical chemistry systems Point-of-care testing and monitoring Implants Microfluidics (lab-on-a-chip, DNA & protein microarrays) Laboratory automation and robotics Biochemical sensors Biopharmaceutical production Tissue engineering Medical & laboratory imaging and endoscopy Catheters & infusion sets 8
- 9. Founder’s Biosketch General Electric Battelle Institute Ciba Corning (now Bayer Diagnostics) Ohmeda Betagen Genzyme Trilogy Associates 9
- 10. Contacts U.S. Mail Trilogy Associates 4068 Fearrington Post Pittsboro, NC 27312 USA Telephone Voice: 919.533.6285 Fax: 888.251.5848 Email jk@trilogyassociates.com Internet http://www.trilogyassociates.com/ 10