A BAsic Guide To Search Engine Optimization (SEO)
- 2. What is SEO ? Search Engne Optimaization(SEO) is a process in which optimize we optimize a website,content or a product to rank over a search engine and get potential reach for the website, content or the product.
- 3. How Search Engine works ? Understanding the working of a search sengine is the fundamental to grasp the concept of Search Engine Optimization (SEO). The Key process involved are : 1. Crawling 2. Indexing 3. Ranking
- 4. Crawling Crawling is the process by which search engine collects information about webpage.
- 5. Indexing Indexing is the process of storing and organizing information collected during the crawling phase.
- 6. Ranking Ranking is the process in which it is determined the order or the webpages in the Search Engine Results Page(SERP).
- 7. Types Of SEO SEO On- Page SEO Off- Page SEO
- 8. On- Page SEO Off- Page SEO ● Optimization strategies directly implemented on Website pages. ● Full control over the Web page. ● Process involved : ○ Content optimization ○ Keyword Placement ○ URL Structure ○ Relevant meta tags ○ Relevant Header tags ● Optimization strategies and actions taken outside the website to improve its visibility and authority in SERP. ● Limited control over the Web page. ● Process involved : ○ Link building ○ Reputation Management ○ Guest Posting ○ Backlink Audit
- 9. 12 Types of SEO 1. ON-Page SEO 2. Off-Page SEO 3. Technical SEO 4. Mobile SEO 5. White-Hat SEO 6. Black-Hat SEO 7. Gray-Hat SEO 8. Local SEO 9. International SEO 10.E-commerce SEO 11.Content SEO 12.Negative SEO
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