Search engine optimization it is needed and its importacne
- 1. SEARCH ENGINE OPTIMIZATION Presented By: • Priya Sharma • Aman Kumar
- 2. TOPICS TO COVER • Search Engine Basics • How Search Engine Works • What is SEO • Types Of SEO • Why SEO is important
- 3. SEARCH ENGINE BASICS • Search Engines are the programs where people search for their search queries using specified keywords. • Some of the popular search engine are Google, Bing, Ask, Bing, Baidu, etc.
- 4. SEARCH ENGINE RESULT PAGE • The entire page which appears on google when we search something is called as SERP Page. • It is basically a Google's response to a user’s search query. • This page is divided into 2 types: 1. Organic Results 2. Inorganic Results
- 5. HOW SEARCH ENGINE WORKS? • It includes various components : 1. Spider and Crawler 2. Indexing process 3. Google Database
- 6. WORKING OF SEARCH ENGINE SPIDER & CRAWLER • These are the two main tools of google whose function is to pick relevant data by crawling on each website. • Relevant data includes Page title, Meta description, Meta keyword, Alt text, Content, Heading and Url. INDEXING PROCESS • Spider and crawler, then stores website’s relevant data in Google’s database. • This process of storing website’s data in the database of Google is called as Indexing Process. DATABASE • It is basically termed as the Store House of website’s data. • All the relevant data picked by spider and crawler is stored under the Google’s Database.
- 7. WHAT IS SEO ? • Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural," or un- paid ("organic" or "algorithmic"), search results. • SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
- 8. TYPES OF SEO ON PAGE SEO • On-page SEO (also called on- site SEO) is the process of optimizing your webpage content for search engines and users. • Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs. OFF PAGE SEO • Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. • These tactics often include link building, guest posting, social media marketing, and more. . TECHNICAL SEO • Technical SEO is the process of optimizing a website for search engines, but it can also include activities meant to improve user experience..
- 9. WHY SEO IS IMPORTANT? •Perspective (Global / Regional) •Targeted Traffic •Increase Visibility •High ROI (Return on Investment) •Long term positioning •Cost-effective •Flexibility
- 10. CONCLUSION •Unique Content •Link Friendly Formatting •Avoid Black Hat SEO •Content relevant keywords •Market Awareness •Unique HTML page title for every landing page
- 11. THANK YOU Presented By: • Aman Kumar • Priya Sharma