Seo tutorial
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The document provides an overview of search engines, explaining their functionality, importance, and the principles of search engine optimization (SEO). It details various strategies for on-page and off-page optimization to improve a website's visibility and ranking on search engine results pages (SERPs). Key elements such as keyword research, competitive analysis, and content quality are emphasized as essential for effective SEO.
Seo tutorial
- 2. Agenda • A Search Engine • Examples of Search Engines • Search Engine Market Share • How do the search engine works? • Why is Search Engine marketing important? • On-Page Optimization • Off-Page Optimization • Steps to developing a good SEO strategy • Ranking factors • Basic tips for optimization
- 3. What is a Search Engine? A search engine is a program that is used for search information or facts for a particular keyword on world wide web. A search engine presents its results in the form of list which is used to known as Search Engine Page Results (SERP). Its results could be in a format of text, images, videos etc. A search engine also have mine data existing in their database or their web listings. Some examples of mostly used search engines are Google, Yahoo, Bing, Ask.com,Yandex etc.
- 4. Examples of Search Engine
- 5. Search Engine Market Share
- 6. How Do Search Engines Works? Process of Search Engine Crawling Indexing Processing Calculating Relevancy Retrieving Results
- 8. What is SEO? SEO= SearchEngine Optimization It is all withreference to optimizing a website. In simple terms youcan say that it is all about to make the best use of a website. SEOis for mark a website on Google and make its rank better on SERP. Get better the level and excellence of web traffic on your site. It is a promotionby viewinghowsearchalgorithms performs and what people searchfor.
- 10. Why SEO is so important? SEO is the easiest way by which you make your site visible on World Wide Web . It is useable for branding of your product on Google. It brings traffic on your site which is going to be profitable for your business.
- 12. On-Page Optimization On-page optimization Keywords research, Internal links, Alt Tags Meta desc tags, Header tags Content, Robot.txt creation Competitive Analyses
- 13. Off-Page Optimization Off-page optimization Social Bookmarking, Directory SBM Article, Press Release Video, Blogs, Business Listing Content, Forum Discussions
- 15. A Good SEO Strategy: Analyses your website. Find attractive keywords and searchslogans. Identifykeywords or doing searches after making up your mindas a user. Optimize website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc. Competitive analysis Implement a qualitylink building campaign Add Qualitycontent Continue checking of rankings for targeted keywords.
- 16. Ranking factors On-Page Factors(Code & Content) #3 - Titletags <title> #5 - Header tags <h1> #4 - ALTimage tags #1 - Content, Content,Content (Body text)<body> #6 - Hyperlink text #2 - Keyword frequency& density Off-Page Factors #1 Anchor text #2 - LinkPopularity(“votes”for your site) – adds credibility
- 17. Google Insights for Search
- 18. What a Search Engine Sees View > Source (HTML code)
- 19. Tips & Optimization Techniques Searchthose keywordsall about of your business. Recognize competitors, use standard methods and see the level of competition Develop descriptive titletags for eachpage Make sure that your text is HTML-text. Applytext links when ever possible Createon suitable keywords in yourcontent and internalhyperlinks(don’t exceed!) Get incoming links fromconnected websites Observe your search enginerankingsand more significantlyyourwebsite traffic statisticsand sales/leadsproduced Updated yourself about searchengine marketing
- 20. Ankit Malik 8587085392 Add: 2nd Floor, G-92, Sec-63, Noida-201301 info@onlinenetindia.com www.onlinenetindia.com
- 21. Hope you will found this useful for knowing many topics about SEO. Thank You for paying attention.