Basic Search Engine Optimization Strategies
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This document provides an overview of basic search engine optimization strategies. It discusses on-site SEO techniques like optimizing title tags, meta descriptions, and keyword meta tags. It also covers off-site SEO like link building. Other topics include keyword research tools, measuring tools, competitive analysis, and a proposed 6-month SEO campaign plan involving content creation, link building, social media, and local listings.
Basic Search Engine Optimization Strategies
- 1. Yusuf Chowdhury 210-316-3123 www.meetup.com/SAOnlineMarketing www.OnlineBusinessOwners.org Basic Search Engine Optimization Strategies
- 3. Search engine optimization (SEO) is a technical and creative process to influencing the visibility of a website in a search engine's organic search results, for the purpose of driving targeted customers to it.
- 5. What is On-Site SEO & Off-Site SEO
- 6. Techniques that include adjusting the layout of your website, adding code on pages, HTML scripts, inserting relevant keywords within the content of your website ( Title Tags, Meta Description Tags etc…)
- 7. Meta tags - Title tag - This is the page or post title as it shows up in the top of your browser in the search engine. - <title> Title text here </title> - Meta Description Tag -This is the paragraph below the title that is used to draw readers in. The meta description tag is where you would want to put your site’s summary - <meta name=”description” content=”This is where you put your site’s summary”/> - Keyword meta tags – The meta keywords tag is where you put all of the keywords you use in your site. - <meta name=”keywords” content=”SEO, Search Engine, etc”/>
- 8. Techniques that includes the process of "link building" or getting links back to your site from others. Or activities that happen outside of your website that have a direct influence on how your website behaves in search engines
- 11. Deferent Types of Keywords! Short-tail keywords Example: “Shoes” or “women’s shoes” Long-tail keywords Example: “Affordable women’s shoes online” is a long-tail version of “women’s shoes” Navigational keywords Example: “Nikon” to find the website for the Nikon brand. Informational keywords Example: “landscape photography tips” or simply “landscape photography”. Transactional keywords Example: “Buy textbooks online” and “online clothes shop” are examples of these keywords.
- 13. Keyword Distribution 1- Internal Web Pages 2- Content on Web Pages 3- Images, videos files and links
- 14. What tools to use in Keyword Research
- 17. Measuring Tools
- 19. • URL • Title Tags • Meta Tag Description • Keyword Usage • Anchor Text • Images • Internal Links • Schema • Outbound Links • Page Load Speed • Alt Tag • Sitemap • Robots.txt • H1 title
- 20. How to get started with SEO campaign 1- Keyword research. 2- Configure Google Analytics and Google Search Console. 3- Optimize your web pages. 4- Use www.woorank.com 5- Submit your website for indexing. 6- Plan and implement monthly natural Off-Site SEO.
- 21. - Building Links number of links quality of links keyword based anchor text Internal linking outbound linking - Press Release - Guest Blogging - Local SEO directory - EBook Syndication - Podcast websites - Document sharing - PowerPoint sharing - Video websites - Infograpahic - Review Sites - Social Media Sites
- 24. Podcast websites - www.apple.com/itunes - www.podfeed.net - www.stitcher.com - www.blubrry.com - www.learnoutloud.com - www.audio-podcast.fm - www.digitalpodcast.com - www.podomatic.com - www.blogtalkradio.com
- 25. Audio submission website - www.soundcloud.com - www.audioboo.fm - www.chirbit.com
- 26. Digital Magazine websites - www.calameo.com - www.yudu.com - www.scribd.com - www.docstoc.com - www.issuu.com
- 27. PowerPoint sharing websites - www.slideshare.net - www.slideboom.com - www.authorstream.com - www.prezi.com - www.slideserve.com - www.powershow.com - www.speakerdeck.com (PDF)
- 30. Infographics - Building your own - Add an embed code to let others re-post it - Borrowing from someone else - Add social media buttons - Add your URL within the infographics http://unbounce.com/docs/The-Ultimate-Guide-To-Marketing-With- Infographics.pdf
- 32. Month One • Data Analysis • Local Business Listing • GPS + Map Listing • Keyword Research (Webpages) • About Company Writing • Meta Content Writing (Webpages) • Web Page Rewriting (Webpages) • Meta Content Optimization • Web Page Optimization • Sitemap.xml Generation • Sitemap.xml Submission • Google Analytics Optimization • Google Webmaster tool Optimization • Backlink Audit • Image Name +Alt Tag Optimization • H1 Tag Optimization • Robots.txt Optimization • Outbound Links Optimization • URL Optimization • 404 Redirect Optimization • Website Health Analysis • Social Media Branding • Weekly One Blog Content Creation. • Daily social media posts.
- 33. Month Two • Google Page Speed Optimization 90+ • HTML Schema Optimization • NAP PR Listing with PR Writing • Daily social media posts. • Video Creation • 25 Video Distribution • Weekly One Blog Content Creation
- 34. Month Three • Website Health Analysis • Hyper Local Citations • FAQs Writing and posting in Site • Directory Submission • Multimedia Content Creation • Converting Multimedia to Infographics • Infographic Syndication • Weekly One Blog Content Creation • Daily Social Media updates, Tw, G+
- 35. Month Four • Pins Creation • Social Media updates writing, • Local Classified Ad Creation • Local Classified Ad Posting • Weekly One Blog Content Creation • Advanced Video Creation with Voice Narration • Video Distribution • 25 Video Bookmarking
- 36. Month Five • PR Bookmarking • Multimedia Content Creation • Multimedia Content Sharing • Multimedia Bookmarking • Weekly One Blog Content Creation • Social Media updates writing
- 37. Month Six • Video Creation • Video Distribution • Video Bookmarking • Weekly Blog Post • Daily social media posts • Local Classified Ad Creation • Press Release Writing & Distribution • Multimedia Creation