Optimization and Analytics for YouTube
Download as PPT, PDF0 likes152 views
The document provides tips for optimizing and analyzing YouTube videos. It recommends doing keyword research to find related topics in your niche and checking video statistics and YouTube trends. It also suggests creating valuable, consistent content with keywords in the title, description, calls to action and tags. Analytics can be tracked through YouTube's dashboards and third party tools like TubeBuddy. The goal is to optimize videos for discoverability and engagement.
Optimization and Analytics for YouTube
- 1. Yusuf Chowdhury 210-316-3123 www.meetup.com/SAOnlineMarketing www.OnlineBusinessOwners.org Optimization and Analytics for YouTube
- 3. Do Market Research.Do Market Research. 08/03/17 @yusufchowdhury 3
- 4. • Keyword research using keywordtool.io • Look for related keywords for your niche. • Search those keywords in YouTube search. • Check Video Statistics. • YouTube Trends. www.youtube.com/user/Trends http://tubularinsights.com • BuzzSumo. www.buzzsumo.com/ 08/03/17 @yusufchowdhury 4
- 5. Planning Your StrategyPlanning Your Strategy Create valuable Content with consistency: Tips, how to, educational, tutorials, interviews, testimonials. Optimize your videos: Keyword research, Title tags, description, call to action. Engagement & Interaction: YouTube is a social media site where people love to interact. 08/03/17 @yusufchowdhury 5
- 6. How To Create Great Videos?How To Create Great Videos? ► 2-3 minutes video. ► Add more edit. ► Sound effects & music. ► Actionable. ► Be real & likable. ► Be conversational. ► Create engagement. ► Have an Intro. ► Add Call to action. 08/03/17 @yusufchowdhury 6
- 7. Optimize Your YouTube Videos • Use keywords when uploading your movie files. • Use keyword in your Title. • Use keywords in description. • Use Call to Action in description. • Add your website in the description. • Use Time Stamp Chapters • Select proper category. • Use custom thumbnail www.canva.com • Add Tags. • Caption your videos. • Note* These will not help in ranking or SEO. 08/03/17 @yusufchowdhury 7
- 8. Analytics for Your YouTube Videos • YouTube’s analytics dashboards • 3rd party tool TubeBudy • https://www.tubebuddy.com/tools# 08/03/17 @yusufchowdhury 8
- 9. Analytics for Your YouTube Videos • YouTube’s analytics dashboards • 3rd party tool TubeBudy 08/03/17 @yusufchowdhury 9