Google analytic 101
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This document provides an overview of Google Analytics and how to use it to understand website traffic and improve marketing efforts. It discusses how Google Analytics can help understand how visitors use sites, make marketing campaigns more effective, and create valuable content. It then covers how to set up a Google Analytics account, install the tracking code, set goals and goal pages to measure key business metrics like sales or signups. Finally, it discusses how to use Google Analytics to analyze traffic sources, best and worst performing content, and bounce rates to build growth.
Google analytic 101
- 1. Basics of Google Analytic Yusuf Chowdhury yusufchowdhury
- 2. Dose Google Analytics Scares you?
- 3. What is Google Analytics? Google Analytic is a free web analytics tool that is hosted by Google so it can help you create more effective websites and increase ROI on your marketing campaigns.
- 4. Why it's important? - How are visitors using my sites? - How can make my online marketing campaign more effective? - How can I create valuable and effective contents? - Where and why my visitors abandoning my pages? - How can I improve my site navigation and provide my visitors best experience?
- 5. How to eliminate this fear? - Understand the basics - Create a goals-focused method - Build a business analytics system.
- 6. What is business analytics system? - Focus on what really matters to your Business - Generate value and improve growth - Value comes from whatever generates results for your business. The value of one click that brings a visitor to your site. - Growth is all about visit source and quality: Where visitors come from, how long they stay on your site, how many pages they look at, and how engaged they really are.
- 7. How to Install Google Analytics First step: If you don’t have a Google Account, get one. 1. Go to www.gmail.com 2. Click ‘Create an account' 3. Fill out the form. All done.
- 8. Next: Set up your Google Analytics account. 1. Go to www.google.com/analytics. 2. Click ‘Sign in’. 3. Log in using your Google Accounts Password and you’re ready to set up your first site. 4. Add your website 5. Get the tracking code 6. Add it to your website
- 11. Setting up and tracking goals Before you can start applying value and measuring growth, you have to set up Google Analytics to measure those goals. Once you’ve got your Google Analytics account and code set up, then you have to set up tracking goals. You just need to know your business goals and goal page for each one.
- 12. What is Goal Page? A goal page is whatever page a visitor lands on after they’ve taken a desired action. If you sell online, your goal is a sale and the goal page is the ‘thank you for your order’ page at the end of the checkout process. If you’re building an e-mail list, your goal is a signup and the goal page is the subscription confirmation. If you’re generating leads, your goal is a lead and the goal page is whatever shows up after a visitor clicks ‘submit’ on the sales request form.
- 13. Setting up a page-based goal Once you have the goal page’s address: 1. Log into Google Analytics. 2. Find the web site profile to which you want to add the goal. 3. Click Goal 4. Enter a name you’ll remember for the goal name. 6. Set Active Goal to ‘on’ 7. Leave the goal type set to ‘URL destination’. 8. Under Goal Details, set the Match Type to Head Match. 9. For the Goal URL, type in everything but your web site address. 10. Click Save
- 15. Measuring and Building Growth - Traffic sources - Best-performing content on your site - Worst-performing content on your site
- 16. Tracking traffic sources Traffic sources are known as referrers. They’re external sites that send visitors to your site. In Google Analytics, you can find them Under ‘Traffic Sources’
- 17. Traffic sources are broken into several categories and sub-categories. - Referring Sites: Tells us which sites driving traffic. - Keywords: Tells us what search phrases folks use to find our site via search engines. - Social Media Sites: Tells us from which social media platform driving traffic to our site. Continue-Tracking traffic sources
- 18. Continue-Tracking traffic sources The Referring Sites report tells you the top web sites that are driving traffic to you. It’ll show you: - Total visits from each referring site; - Page-views/visit for visitors from those sites. - Average time spent on your site by visitors from those sites. - The number of new visitors from each site; and - The bounce rate for those visitors.
- 19. What is Bounce rate? A bounce is any visitor who comes to your site, looks at the page on which they landed, and then leaves without clicking to any other site page. Bounces are, in most cases, a bad thing.