Google Analytics Tutorial
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The document provides a comprehensive tutorial on Google Analytics, focusing on its importance for tracking website performance and user behavior. It outlines key metrics, setup instructions, and tips for effective goal tracking to improve sales and engagement. Additionally, it emphasizes the company's mission to deliver SEO and internet marketing solutions and invites readers to learn more about their services.
Google Analytics Tutorial
- 1. GOOGLE ANALYTICS TUTORIAL
- 2. THE TEAM Sean Si Angelyn Co Kevin Si Austin Takahashi Founder & Consultant Content Production Manager Lead Web Developer Blog Manager Vince Salud Robert Cipriano Richmond Ibasco Khris Torres SEO Specialist Link Development Manager Lead Programmer SEO School Manager Aubrey Madrona Marc Sorongon Pam Sallegue Social Media Specialist Accounts Director Link Development Specialist
- 3. COMPANY PROFILE SEO Hacker is primarily an SEO and internet marketing company. Our focus is mainly on SEO and Social media marketing unlike other one-stop-shop digital agencies. Our clients range from Philippine based companies to international companies looking to get higher ranking in search engines. Here are some of the clients we have rendered services to:
- 4. COMPANY PROFILE We offer a comprehensive suite of solutions, including: Search Engine Optimization Consulting Pay Per Click Blogging Social Network Marketing Conversion Rate Optimization Online Reputation Management Mobile Marketing Internet Marketing Web Development Our Vision is to be the best SEO and Internet Marketing Services Company in the whole of the Philippines and other English-speaking Asian countries. Our mission is to provide best-quality services to our clients, taking care of their branding and optimizing their websites for their users.
- 6. STATS AND MEASUREMENTS ARE IMPORTANT
- 8. WHERE NUMBERS TELL TALES
- 9. GOOGLE ANALYTICS IS YOUR MEASURING TOOL
- 10. MULTITUDE OF DATA ABOUT YOUR VISITORS
- 11. LET’S START WITH THE DASHBOARD
- 12. This is the Time Frame parameter of your Data
- 13. This tells you the number of Visitors who came in your Website
- 14. This tells you the number of Pages that were Viewed in your Website
- 15. This tells you the Average Time a Visitor Spends in your Website
- 16. This tells you the percentage of New Visitors in your Website
- 17. This tells you the number of Unique Visitors in your website
- 18. COUNTED BY A UNIQUE COOKIE ASSIGNED BY GOOGLE
- 19. This tells you the average number of Pages a User Visits in your Website
- 20. This tells you Bounce Rate of your Users in your Website
- 21. PEOPLE GOING OUT OF YOUR WEBSITE IMMEDIATELY AFTER GOING IN
- 22. Check where your Traffic comes from
- 23. Check where your Traffic comes from Check what Keywords your Visitors use to find you
- 24. Knowing which Keywords are most effective to build your SEO on is Vital
- 25. Branding Keywords Like these
- 26. Visit a Lot of Pages Prove to hold the best User Activity
- 27. Spends a lot of Time in your Website Prove to hold the best User Activity
- 28. Does not have a high Bounce Rate Prove to hold the best User Activity
- 29. Increasing Visits from this Keyword is a Win!
- 30. WHERE DO I START?
- 31. SET-UP THE TRACKING CODE
- 33. This tells you if your Tracking Code is Working
- 34. This is your Tracking Code. Copy-Paste this on every page you want to track in your website
- 35. EACH TIME A USER OPENS A WEBPAGE IN YOUR WEBSITE
- 36. YOUR WEBPAGE
- 37. YOUR WEBPAGE SENDS DATA
- 38. YOUR WEBPAGE SENDS DATA TO GOOGLE ANALYTICS
- 39. YOU WILL RECEIVE VALUABLE VISITOR DATA FROM EACH PAGE
- 41. BOO-YAH!
- 42. GOOGLE ANALYTICS SHOULD START TELLING YOU NUMBERS
- 43. BUT IT WON’T TRANSLATE WHAT THE NUMBERS MEAN
- 44. YOU’D HAVE TO STUDY IT
- 45. IT BOILS DOWN TO HOW MUCH YOU KNOW YOUR BUSINESS
- 46. HERE ARE SOME GOOGLE ANALYTICS TRICKS TO START WITH
- 47. HERE ARE SOME GOOGLE ANALYTICS TRICKS TO START WITH GOAL TRACKING
- 48. EVERY WEBSITE HAS A GOAL
- 49. To Drive Sales EVERY WEBSITE HAS A GOAL
- 50. To Drive Sales Make Leads EVERY WEBSITE HAS A GOAL
- 51. To Drive Sales Make Leads Engage Users EVERY WEBSITE HAS A GOAL
- 52. TRACKING YOUR WEBSITE’S PERFORMANCE IN LIGHT OF THESE GOALS IS CRITICAL
- 53. MEASURING CAN LEAD TO SCALING
- 54. MEASURING CAN LEAD TO SCALING Where do we start?
- 55. Go to your Admin Section in Google Analytics
- 56. Then Click on Goals
- 57. It should Reveal to you your Goals List
- 58. For now you will only need to click on one +Goal to set-up a new Goal
- 59. This Setting Should Pop out Next
- 60. Let’s say you’re tracking leads and you want to track how many people go to your ‘Thank you’ Page
- 63. Put in your Goal Name here (You can name something like ‘Leads Generated’)
- 64. Put in the URL of your ‘Thank you’ Page here
- 65. Then click on Save
- 66. And there you have it!
- 67. HOW DO I KNOW IF IT WORKS?
- 68. In your Reporting Section, click on your Goals Overview
- 69. IT SHOULD SHOW YOU SOMETHING LIKE THIS
- 70. Again, take note of the Time Frame parameter of your Data
- 71. You can pick which Goal you would like to check on here
- 72. How many Goals you have accomplished
- 73. The Value of those Goals (Note: Some ‘thank-you’ pages means you’ve sold something)
- 74. Your Goal Conversion Rate (Percentage of the times your Goal was hit vs the number of Visitors)
- 75. Your Goal Abandonment Rate (People who abandon hitting the Goal you’ve set while on the Funnel)
- 77. YOU COULD CHECK OUT ALL YOUR OTHER GOALS DATA
- 78. YOU COULD CHECK OUT ALL YOUR OTHER GOALS DATA Using This
- 79. YOU COULD CHECK OUT ALL YOUR OTHER GOALS DATA Using This And This
- 80. YOU COULD CHECK OUT ALL YOUR OTHER GOALS DATA Using This And This And This
- 81. YOU COULD CHECK OUT ALL YOUR OTHER GOALS DATA Using This And This And This And This
- 82. CONCLUSION GOT IT?
- 83. CONCLUSION Gimme a Break!
- 84. CONCLUSION Gimme a Break! I KNOW GOOGLE ANALYTICS COULD BE A LOT TO TAKE IN
- 85. CONCLUSION Gimme a Break! AND I DON’T WANT TO OVERLOAD YOU WITH INFORMATION
- 86. SO WE’LL END THERE FOR NOW
- 87. SEE YOU NEXT TIME WANNA KNOW MORE? Pay us a visit! 21 Batac Street BF NSHA Paranaque Email me at sean@seo-hacker.com Enroll in http://seo-hacker.org it’s FREE! Join our Facebook Group
- 88. This is a Presentation about Google Analytics by Sean Patrick Si Founder & Consultant SEO Hacker sean@seo-hacker.com
Editor's Notes
- #3: This is the SEO Hacker team – there are still 2 people who are yet to be listed there because of their missing photos.
- #83: I’m sure you have a lot of new ideas to think about
- #84: And your brain might be getting quite loaded. So my parting advise:
- #85: And your brain might be getting quite loaded. So my parting advise:
- #86: And your brain might be getting quite loaded. So my parting advise:
- #88: If you want to know more or if you want to invite me again for another talk (I do talks all around the Philippines) you can contact me here.We are accepting OJT students.