Analytics peresentation
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This document provides an overview and introduction to using Google Analytics. It discusses how analytics can help answer key questions about website traffic like who visits a site, how they find the site, what they do once on the site, and if they complete important goals. It then walks through setting up Google Analytics and how to analyze various metrics to understand audience, acquisition, behavior, and conversions. The document emphasizes the importance of setting goals and using the data to drive improvements and business decisions.
![How to enable Demographics
insert the bold green line into your existing tracking
code between the 'create' and 'send' commands
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXXX-XX', 'example.com');
ga('require', 'displayfeatures');
ga('send', 'pageview');
</script>](https://image.slidesharecdn.com/analytics-peresentation-150219063927-conversion-gate02/85/Analytics-peresentation-33-320.jpg)
Analytics peresentation
- 1. Google Analytics Key to your Success Special Edition for:
- 2. What we Learn • Why Analytics • Who are the people who visit your website? • what brought visitor to your website? • what they do once they got on the website? • did they do what you wanted them to do?
- 3. Challenges with data • Too much of it • Don’t trust it • Don't’ know what to do with it
- 4. • How do people find me online? • Who are they? • Where do they come from? • Do they like me? • Are they a valuable customer? • How do I stack up against the competition? • How can I plan for the future? Data can answer…
- 5. Google Analytics Action Plan
- 6. Web Analytics:Definition • Analysis of qualitative and quantitative data from your website • Drive continual improvement of the online experience that your customers and potential customer have • Converts your Traffic to Sales
- 7. Web Analytics:Definition • Analysis of qualitative and quantitative data from your website • Drive continual improvement of the online experience tat your customers and potential customer have • Converts your Traffic to Sales DATA ACTION RESULT
- 8. Why you need Analytics Web Analytics is the foundation for running a successful startup. with out it, you are flying blind.
- 9. Executives can learn: • Which marketing initiatives are most effective • Which customer and customer segments are most valuable Marketers can learn: • Where users come from and what do they do on the site • How can the website convert more users into customers • Which keywords resonate with prospects and lead to conversions • Which online ad or creative is the most effective Content Creators can learn: • Where people leave the site • Which pages retain users the longest Who can use Analytics?
- 10. Why Google Analytics • Free to use • Easy to setup • Easy to read reports • Real-time reports • Custom reports
- 11. Limits of Google Analytics GA is not perfect: there are some errors. But while the numbers aren’t exact, the data is still very useful.
- 12. Analysis not a Counter Analytics is about identifying trends, not about getting hung up on précis numbers.
- 13. Most Important Step Identifying Goals
- 14. Think of a goal as specific and measurable actions that you want your visitors to complete before they leave your website • Visitors downloading a document • Visitors completing a contact form • Visitors completing a purchase • Visitors who spend more than 5 min • “Negative goals”: #of zero search results
- 15. How to setup a GOAL
- 16. Google Analytics Step by Step
- 17. Upgrade your Google Analytics to Universal (Analytics.js)
- 18. Navigation
- 21. Who are the people who visit my website? Audience
- 22. Audience Overview: Standard Reports
- 27. Standard Reports: Avg. Session Duration
- 28. What is a Bounce?
- 29. What is not a Bounce?
- 30. Standard Reports: Bounce Rate
- 31. Standard Reports: % New Sessions
- 33. How to enable Demographics insert the bold green line into your existing tracking code between the 'create' and 'send' commands <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-XXXXXX-XX', 'example.com'); ga('require', 'displayfeatures'); ga('send', 'pageview'); </script>
- 35. Interest
- 36. Interest
- 37. Geo: Language and Location
- 38. Geo: Language and Location
- 39. Behaviors: New vs Returning
- 40. Behaviors: New vs Returning
- 41. Technology
- 42. Technology
- 45. Users Flow
- 46. Users Flow
- 47. Segments Filter any reports to show only a specific segment of traffic
- 48. Segments Audience Overview filters by Segments
- 49. What brought visitors to your site? Acquisition
- 50. Channels
- 51. Custom Channels Online Banner / Display PPC / CPC Offline News Coverage SMS marketing
- 52. How to Create a Custom Channel
- 55. Channels
- 56. All Traffic
- 57. All Referrals
- 58. Keywords
- 59. Social
- 60. Campaigns
- 61. What they do once they got on the website? Behavior
- 62. Site Content All Pages Landing Pages Exit Pages Site Speed Site Search
- 63. Site Content
- 64. Site Search Remember: Every time a visitor enter a keyword, he’s telling you exactly what he wantsto find on your website.
- 67. Better results and more services in In-page Analytics with adding this code to your tracking code Add the tag to your tracking code, after you create a tracking object, as illustrated by the red text in the example below: ga('create', 'UA-XXXX-X'); ga('require', 'linkid', 'linkid.js'); ga('send', 'pageview');
- 68. In-page Analytics Even better with google chrome extension https://chrome.google.com/webstore/detail/page-analytics-by- google/fnbdnhhicmebfgdgglcdacdapkcihcoh
- 69. Did they do what you wanted them to do? Conversions
- 70. Goals
- 72. Goal Flow
- 73. Goals
- 78. Multi-Channel: Assisted Conversions Assisted / Last Click or Direct Conversions =0 this channel functioned primarily as final conversion =1 equally assist and final > 1 the greater the value, the greater the assist role
- 79. Multi-Channel
- 81. Annotation Write your comments on every change or update
- 82. Compare Metrics
- 84. Compare days of the week
- 85. Compare Hours of the Day
- 86. Compare Metrics to site Average
- 87. A/B Testing
- 88. A/B Testing with Experiments Report example
- 89. Knowledge without action is meaningless Brian Clifton
- 90. Creating a Data Driven Culture • Give access to data • A/B test whenever possible • Measure all function of the business • Reward employees who use data to advance your business
- 91. Q & A