Growth hacking - the basic process (1)
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The document discusses growth hacking as a blend of marketing and technology aimed at expanding user acquisition and retention for businesses. It outlines key strategies such as leveraging social media marketing, understanding user activation, and focusing on metrics such as conversion rates. The text emphasizes the importance of a great product/service and effective business models to drive revenue and customer engagement.
Growth hacking - the basic process (1)
- 1. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- 3. • • • More web page visitors, followers, readers, commenters, enthusiasts, … which eventually turn into paying customers. •
- 4. “Growth hacker is a hybrid between a marketer and coder”, andrewchen.co “Growth hacker is just a new name for a business owner who is trying to survive and uses information technology and various motivation techniques”, me
- 6. 1. Great product / service + great business model 2. Social media marketing 3. Acquisition of users 4. Activation of users 5. Retention of users 6. Generate Revenue Experimentingwith marketingand product Users come to your web site from various channels Users enjoy and perform some action of your web site (e.g. register, download,... Users return for more Users recommend your product/service to othersReferring Sources: Growth hacking: How startupsgrow from 0 to millions of users, Mattan Griffel Growth hacker figures out how to move to the next step Reinvsting
- 7. Sources: Growth hacking: How startupsgrow from 0 to millions of users, Mattan Griffel Growth hacking analytics (KPIs) Conversion rates Acquisition of users Activation of users Retention of users Generate revenue Number of visits, length of stay Number of actions: registrations, downloads, sign-ups Number returns, email clicks, replies Number of purchases 1% 3% 5-30% 70-100% Referring Number referrals, shares,... Data analytics
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- 16. 1. 2. 1. Great product / service + great business model 2. Social media marketing 3. Acquisition of users 4. Activation of users 5. Retention of users 6. Generate Revenue
- 18. 1. Visit: www.engaging-project.eu or FB: https://www.facebook.com/EnGagingProject or Twitter https://twitter.com/engagingproject 2. Subscribe to the newsletter on the project web page (now we have your contact and we’ll spam you. Just kidding.) 3. Occasionally receive project newsletters (pretty boring, right?) 4. Wait for the invitation for self-assessment test (a little better, right?) 5. Wait for the online course about Gamification and Growth hacking (awesome, right?) 6. Become gamifier and growth-hacker (mind blowing, right?) yes ? no
- 19. E-mail: tomislav.rozman@bicero.com Web: www.bicero.com LinkedIn: http://si.linkedin.com/in/tomislavrozman/ Twitter: https://twitter.com/tomirozman FB: https://www.facebook.com/bicero Slideshare: http://www.slideshare.net/tomirozman Researchgate: https://www.researchgate.net/profile/Tomislav_Rozman Google+: https://plus.google.com/u/0/105445660420799290456