Growth hacking / Gamification - Case study (7)
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The document discusses strategies for improving business growth through user behavior analysis and content management. Key suggestions include updating popular content, deleting underperforming pages, and utilizing social media for engagement. It emphasizes continuous observation and adaptation of marketing presentations to enhance customer experience and business development.
Growth hacking / Gamification - Case study (7)
- 1. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- 2. “I’m not growth-hacker, I’m just running my business” An example of growth survival hacking
- 3. 1. a. Who are the visitors? b. Which content is interesting? c. How are they travelling through pages? d. Which pages are worth to update? e. Which pages should I delete? (Get rid of junk) 2. a. Which slideshows are most popular (do some more of them) i. Update most popular slideshow with links to web page, subscriptions (converting!) Delete one feature/page/... every day until people start to scream
- 4. 1. a. What’s new trends? 2. 3.
- 6. Content creator Web/social media editor ………..……….. Too far apart ………..……….. Much better!
- 7. 1. → 2. → 3. → 4. → 5. → 6. → 7. → 8. →
- 8. 1. a. Write news b. Update service descriptions c. Update design 2. a. LinkedIn short articles b. Presentations 3. a.My, from others 4.
- 9. ● ○ Points, badges, levels ○ Journey: e.g. from EU proposal preparation to reporting, coordination… ○ Autonomy: the assignments are related to their companies ● ○ Journey: from self-study → exam → certificate → individual coaching to apply it in company
- 10. 1. Improve our GH process to improve our customer base (because I want my business to grow faster!) 2. Teach/consult others!
- 15. 1. 2. 3.
- 17. 1. Visit: www.engaging-project.eu or FB: https://www.facebook.com/EnGagingProject or Twitter https://twitter.com/engagingproject 2. Subscribe to the newsletter on the project web page (now we have your contact and we’ll spam you. Just kidding.) 3. Occasionally receive project newsletters (pretty boring, right?) 4. Wait for the invitation for self-assessment test (a little better, right?) 5. Wait for the online course about Gamification and Growth hacking (awesome, right?) 6. Become gamifier and growth-hacker (mind blowing, right?) yes ? no
- 18. E-mail: tomislav.rozman@bicero.com Web: www.bicero.com LinkedIn: http://si.linkedin.com/in/tomislavrozman/ Twitter: https://twitter.com/tomirozman FB: https://www.facebook.com/bicero Slideshare: http://www.slideshare.net/tomirozman Researchgate: https://www.researchgate.net/profile/Tomislav_Rozman Google+: https://plus.google.com/u/0/105445660420799290456