A basic overview of LinkedIn for the A/E/C Industry
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The document is a presentation about using LinkedIn for marketing, networking, and business development. It introduces the presenter as Jason Frostholm, the Digital Content Coordinator for Hargrove, a company that does engineering and construction. The presentation then discusses what a Digital Content Coordinator does and provides statistics about LinkedIn, how individuals and companies can use it to build their networks, find opportunities, and promote their brands. It encourages setting up a professional profile, making connections, and engaging with content on LinkedIn.
A basic overview of LinkedIn for the A/E/C Industry
- 1. + Linking up with A Hargrove Engineers + Constructors Weekday Webinar
- 2. + Jason Frostholm Husband Dad Designer Beer Lover (sometimes brewer) Digital Content Coordinator for Hargrove
- 3. + What The H3#* Is A Digital Content Coordinator? n Strategic Marketing n Advertising n Social Media n Graphic Design n Website n Public Relations
- 4. + Now for some boring statistics I promise I’ll be quick
- 5. + About LinkedIn n Founded May 5, 2003 n Largest professional social networking site n 313,000,000+ registered members n 1,000,000,000 endorsements n In 200 countries and territories n Available in 23 languages n 2 new members per second
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- 7. + Great, Why do I care? Hint, It ain’t going away
- 8. + Great, Why Do I Care?
- 9. + Great, Why Do I Care? n 40% of users check LinkedIn Daily n Media Opportunities — Over 94% of journalist and editors are now on LinkedIn. n Joint Venture Partnerships n Connecting With Clients
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- 11. + I Have LinkedIn, Now What? It’s time to tell a story, ‘cause we all love a good story.
- 12. + What Do I Do Now? n Setup your profile n Set your privacy levels n Use keywords n Add your picture n Make new connections n Join groups
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- 14. + What Can I Do On LinkedIn? n Read articles on LinkedIn n Like articles n Comment n Share n Endorse people n Recommend companies n Make new connections
- 15. + Why Should Hargrove & I use LinkedIn? n Build a business network n Recruitment n Work, advancements, community support n Education
- 16. + What Can Hargrove Do On LinkedIn? n Post links n Post job openings n Make announcements n Celebrate employees n Use followers as leads n Distribute content n Build relationships
- 17. + Any Questions? Sorry, I don’t know the airspeed velocity of and unladen swallow