A conversation about Design thinking
- 1. Go Slow To Go fast
- 2. A Cup of Tea Nan-in, a Japanese master during the Meiji era (1868-1912), received a university professor who came to inquire about Zen. Nan-in served tea. He poured his visitor’s cup full, and then kept on pouring. The professor watched the overflow until he no longer could restrain himself. “It is overfull. No more will go in!” “Like this cup,” Nan-in said, “you are full of your own opinions and speculations. How can I show you Zen unless you first empty your cup?”
- 3. I am … I work for...or I like… I am here for... Introduction
- 4. Agenda Part 1 Part 2 Part 3 Conclusion What is design thinking? What makes a good design thinker? Integrating Design thinking in your startup
- 5. What is Design? It’s a process by which artifact is brought into the existence. “Design is art that people use” Ellen Lupten
- 6. What is Design Thinking?
- 7. Design thinking The term was popularised by design firm IDEO and was originally introduced as an innovative problem solving approach. However, as it has received increased exposure over the years, it has grown to encompass much more.
- 8. Design thinking has the ability to influence the way companies not only view challenges, but goes on to effect the solution they eventually reach. However, while design thinking has proved popular, its definition has always been elusive; something designers have understood tacitly, but struggled to explain to those outside of the industry.
- 9. Three type of Problems 1 Known Knowns You know how to solve them 2 Known Unknowns You know ways to find out how to solve them 3 Unknowns Unknowns You don’t know how to solve them as you don’t know the root cause
- 10. Three type of Problems 1 Known Knowns You know how to solve them 2 Known Unknowns You know ways to find out how to solve them 3 Unknowns Unknowns You don’t know how to solve them as you don’t know the root cause Blindspots
- 11. “A wicked problem is a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. The use of the term "wicked" here has come to denote resistance to resolution, rather than evil.”
- 12. Innovation!
- 13. Known Knowns Bad weather during flight! Turn off auto pilot. Required activities Execution & implementation Required mindset Checklist thinking
- 14. Known Knowns Bad weather during flight! Turn off auto pilot. Required activities Execution & implementation Required mindset Checklist thinking Known Unknowns My smartphone crashed. What could have caused it? Required activities Test, search, sort, solve Required mindset Analytical thinking
- 15. Known Knowns Bad weather during flight! Turn off auto pilot. Known Unknowns My smartphone crashed. What could have caused it? Big Unknowns Customer ignore my product? How can I understand why? Required activities Execution & implementation Required mindset Checklist thinking Required activities Test, search, sort, solve Required mindset Analytical thinking Required activities Immersion, engagement Required mindset Design thinking Wicked problems
- 16. Eric Ries “Lean startups” “Startup is a human institution, to create something new, under conditions of extreme uncertainties.”
- 17. Innovation is believing that the best solution is yet to be found.
- 18. Willingness to Fail early and Fail often.
- 19. Unfortunately, that’s not what we learnt at school.
- 20. What we learnt? Why we fear? School Life Mistakes are punished. Failures is not tolerated. Questions are given to us, we just need to find answers. Knowledge and certainty foster confidence. Real Life Mistakes are learning experiences. Failure breeds success. Ask amazing questions, find best answers Intuition and imagination create potential for using knowledge
- 21. Want to get out of this fear cycle?
- 22. Problem Solving Doing the thing right Problem finding Doing the right thing Design thinking helps you with solving right problems Design thinking Lean Start-up Agile Execute
- 23. Design thinking “A process of Creative and critical thinking that allows information and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained” Charles Burnette
- 24. Design thinking combines Creative and Analytical thinking
- 25. Design thinking is Abductive & Deductive in nature
- 26. Being Deductive means using past knowledge, data and information to solve current problems
- 27. Being Abductive means imagining and visualizing a future that should yet exist.
- 28. Abductive thinking means making educated guesses based on an incomplete set of information. Coming up with the most likely explanation and solution – much like a well-thought out TV drama. “Think Sherlock Holmes, he has certain facts, plots the rest out and then uses abductive leaps to join clues together.” In fact, it's abductive reasoning that typically generates great bounds of innovation (rather than incremental improvements). It’s a skill that can be developed and finessed over time to produce great results and is how some of the best designers work.
- 29. Abductive thinking allows user of this process to find new and better solutions (or innovations) to problems, by thinking big and exploring all of the possibilities – and then narrowing those ideas, to identify the best solution(s).
- 32. What makes a good design thinker?
- 33. Anyone can be a designer Anyone can be a good design thinker
- 34. An observing eye and constant sense of wonder
- 35. An empathetic attitude toward people’s behaviour and habits.
- 36. A questioning mindset that goes beyond the obvious.
- 37. Patience to remain in problem space until the rights questions are identified.
- 38. Define & embrace constraints as part of design process The main difference between a rocket and a bomb is former one is controlled.
- 39. Holistic approach to problem solving.
- 40. A passion for collaboration.
- 41. People/human centered Highly creative Hands on Iterative
- 43. So how does startup integrate the design thinking in its process?
- 44. Problem Definition Business acumen Personality & team Strategic foresight Business acumen Business model innovation Strategic foresight User behaviour & design User behaviour & design User behaviour & design Strategic foresight User behaviour & design Personality & team Strategic foresight Strategic foresight 42% 29% 23% 19% 18% 17% 17% 17% 14% 14% 14% 13% 9% 9% 8% Solve the Wrong problem Run out of cash Not the right team Outcompeted Pricing/cost Poor business model Bad Pivot Poor product No customer focus Poor marketing Timing Lost focus Lack of passion No investors Do not leverage advisors and networks Where is design thinking required? Forbes Data March 2016
- 45. Integrating design thinking in your Organization
- 46. It's not just designer’s role: It’s everyone’s role
- 47. Create a design friendly environment Remove walls between people Communication is the key.
- 48. Design is not about products; it’s about the people. Think beyond tasks; Their Lives, challenges, dreams. User journey starts long before they click the button.
- 49. 1. Understand & define problem you are trying to solve Take a lot of time to ask a lot annoying WHY questions And don’t move to solution space too soon
- 53. Post its
- 55. Why? Frees up the memory Allows us to see connections Share insights and understanding
- 56. Affinity Groups
- 58. Empathy Maps
- 59. Other Mapping Frameworks Mental models Participatory roadmap Design canvas model BMC
- 60. 2. Create quick & crude prototypes and You don’t need to know how to draw in order to sketch Prototypes create conversations. The sooner they work, the sooner you realise what your product needs to be.
- 61. Prototypes
- 62. “What I hear, I forget What I see, I remember What I do, I understand” Lao Tse
- 63. Refine your prototypes until it becomes like a movie trailer for your product It will always remind you of your story. Don’t worry about it to be too functional or aesthetically pleasing
- 64. 3. Validating Build to learn, test all your hypothesis..
- 66. Design thinking From MAKING PEOPLE WANT THINGS Marketing and digital advertising To MAKING THINGS PEOPLE WANT Product design and digital services
- 68. Ralph Waldo Emerson’s Essay on Self-Reliance “A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines. With consistency a great soul has simply nothing to do. He may as well concern himself with his shadow on the wall. Speak what you think now in hard words, and to-morrow speak what to-morrow thinks in hard words again, though it contradict every thing you said to-day.--'Ah, so you shall be sure to be misunderstood.'--Is it so bad, then, to be misunderstood? Pythagoras was misunderstood, and Socrates, and Jesus, and Luther, and Copernicus, and Galileo, and Newton, and every pure and wise spirit that ever took flesh. To be great is to be misunderstood.”
- 69. A Foolish Consistency is the Hobgoblin of Little Minds… …TO BE GREAT IS TO BE MISUNDERSTOOD.
- 70. Abductive thinking! Question deductive thinking! Observe behaviour and feelings Look beyond solutions! Distributed cognition (Use post-its & Walls) Create quick prototype and validate with real user! Be creative in problem solving! Remember!
- 71. via twitter Abhinav Soni: @_abhinavsoni12 Abhinav Paitandy: @thesinetyst Connect with us
- 72. Au Revoir