A framework for a smart socialblood

Health Informatics-An International Journal (HIIJ) Vol.3, No.4, November 2014
A FRAMEWORK FOR A SMART SOCIALBLOOD
DONATION SYSTEM BASEDON MOBILE CLOUD
COMPUTING
Almetwally M. Mostafa
College of Computer and Information Sciences, King Saud University,
Riyadh, KSA
&Faculty of Engineering, Alazhar University, Cairo, Egypt
Ahmed E. Youssef
Riyadh, KSA
& Faculty of Engineering, Helwan University, Cairo, Egypt
GamalAlshorbagy
Riyadh, KSA
ABSTRACT
Blood Donation and Blood Transfusion Services (BTS) are crucial for saving people’s lives. Recently,
worldwide efforts have been undertaken to utilize social media and smartphone applications to make the
blood donation process more convenient, offer additional services, and create communities around blood
donation centers. Blood banks suffer frequent shortage of blood;hence, advertisements are frequently seen
on social networks urging healthy individuals to donate blood for patients who urgently require blood
transfusion. The blood donation processusuallyconsumesa lot of time and effort from both donors and
medical staff since there is no concrete information system that allows donorsand blood donation centers
communicate efficiently and coordinate with each other tominimize time and effort required for blood
donation process. Moreover, most blood banks work in isolation and are not integrated with other blood
donation centers and health organizations which affect the blood donation and blood transfusion services’
quality. This work aims at developing a Blood Donation System (BDS) based on the cutting-edge
information technologies of cloud computing and mobile computing. The proposedsystem facilitates
communication between blood donorsand blood donation centers and integrates the blood information
dispersed among different blood donation centers and health organizations acrossa country.Stakeholders
will be able to use the BDS as an application installed on their smartphones to help them complete the
blood donation process with minimal effort and time. Thisapplication helps people receive notifications on
urgent blood donation calls, know their eligibility to give blood, search for the nearest blood center, and
reserve a convenient appointment using temporal and/or spatial information. It also helps establish a blood
donation community through social networks such as Facebook and Twitter.
DOI: 10.5121/hiij.2014.3401 1

2
KEY WORDS
Blood donation systems; Cloud computing; Mobile computing; Ontology.
1. INTRODUCTION
The ever-increasing number of trauma patients, particularly those involved in car accidents, major
surgeries, chemotherapy for malignant diseases, and patients for long-term blood therapy, such as
those with sickle cell anemia and thalassemia has increased the demand for blood in many
countries [1]. Over the last three decades, the source of blood has shifted dramatically from
imported blood to local blood donation. Blood banks found in different hospitals take care of the
entire donation process, including recruiting donors, collecting and screening of the donated
blood and preparation and storage of blood components. At the present time, the source of
donated blood is a combination of involuntary donors (relatives, friends, and workmates), and a
voluntary non-remunerated donors usually through campaigns. Shortage in voluntary, non-remunerated
blood donors poses major challenges to Blood Transfusion Services (BTS);
therefore, continuous efforts are made to attract healthy members of the public to become
voluntary, non-remunerated blood donors. Studies have been identified numerous factors that
would influence the recruitment and the retention of blood donors including a wide range of
psychological, physiological and sociodemographic factors [2]. A recent psychology study [1] on
the attitude to blood donation among male students at King Saud University (KSU) reflected an
encouraging strong positive attitude toward blood donation. The study highlightened the need to
invest in awareness and motivationson blood donation through campaigns so that current donors
will continue donating and non-donors will be encouraged to begin donating. Currently, blood
campaigns rely on frequent advertisements on different types of media such as TV, newspapers,
radio stations, and communication through social networks such as Facebook and Twitter. For
example, figure 1 show an advertisement (in Arabic) posted on SaudiNews50 twitter account that
invites people to donate blood for an emergency case existed at King Fahd Medical City. This
request has been rewetted 158 accounts to their followers which mean that thousands of people
will be aware with this case.

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Fig. 1: Screen shot for emergency blood donation request on Twitter
Although these advertisements would help increase voluntary blood donation, we see several
problems that would obstacle the goal of these advertisements such as:
1. Awareness messages are blindly sent to too many people regardless of their current location
and eligibility to donate in terms of proper blood type, health status, time between successive
donations, etc. We need to send this message to a person who is nearby and eligible to
donate.
2. No communication between donors and blood bank(s) that accept their donation. We need an
efficient and effective way that helps donors and blood banks communicate and coordinate
with each other to minimize donation effort and time due to large number of donors arriving
at the donation center at the same time.
In addition to lack of effective communication channels between donors and blood donation
center, blood donation centers work in isolation with no mechanism for exchanging blood
information. Currently, this information is scattered among different databases in blood
donation centers, health organizations, and social networks such as Facebook and Twitter.
What is needed is an innovative information system that integrates this information and
facilitates communication among different stakeholders (donors, donation centers, and health
organizations).
This work aims at developing a Blood Donation System (BDS) based on the cutting-edge
information technologies of cloud computing and mobile computing. The proposed system
facilitates communication between blood donors and blood donation centers and integrates the
blood information dispersed among different blood donation centers and health organizations
across the country. Stakeholders will be able to use the BDS as an application installed on their
smartphones to help them complete the blood donation process with minimal effort and time.

This application helps people receive notifications on urgent blood donation calls, know their
eligibility to give blood, search for the nearest blood center, and reserve a convenient
appointment using temporal and/or spatial information. It also helps establish a blood donation
community through social networks such as Facebook and Twitter.An up to date donor profile
with information on his/hercurrent location,his blood type, last donation date, etc, will be used
recorded on his/her page. Information on blood donation needs will be smartly passed to
appropriate donors which helps find a nearby appropriate donor at the appropriate time. The rest
of this paper is organized as follows in section 2 we present related work,in section 3 we discuss
the concept of pervasive cloud computing, in section 4 we present our research methodology, in
section 5 we introduce our proposed Blood Donation System, and in section give our conclusion
and future work.
2. RELATEDWORK
The World Health Organization (WHO) has announced that mobile-health (m-health) has the
“potential to transform the face of health service delivery across the globe” [3]. The evidence-base
on feasibility application and user preferences for mobile health application is relatively
limited and nascent. Mobile phone-based BTS studies began in the past few years and mobile-
BTS is even more innovation. The potential impact of mobile or self-management application is
dependent on their scalability and adaptability to be acceptable and attractive to diverse user
groups and priorities.Masser et al. [13] provides an overview of existing research in this area.
Brionesa et al. [14] who studied social media usage of the Red Cross in the United States
concluded that services such as Facebook and Twitter are used by the organization to support and
develop relationships focused on recruiting and maintaining volunteers, updating the community
on disaster preparedness and response, and engaging the media. While the American Red Cross
maintains a dedicated Facebook page to share stories about donors and blood donations to engage
the community, LifeSouth Community Blood Centers in Florida created a Facebook application
“I give Blood” which allows donors to share their donation history with friends. SocialBlood[18]
provides a web service utilizing web and Facebook to create connections between blood donors
and blood transfusion receivers anduses location-aware technology to find donors nearby in the
event of an emergency. Sahlgrenska University Hospital in Gothenburg, Sweden has launched a
massive social media campaign to encourage blood donors to help meet a shortage [4].
Besides utilizing social media services, various smart phone applications have been released to
the public around the topic of blood donations. In India, a smart phone based virtual blood bank
has been proposed [5]. This system uses General Packet Radio Service (GPRS) and a centralized
server to store blood donors and blood banks information. People who seek blood also
communicate with the server through their mobile devices, specifying their blood type and
current location in a subscriber application. The server matches the blood type and location with
the profiles of registered donors or blood banks, retrieves the information and sends it to the
seeker via GPRS. Moreover, the Indian Medical Association (IMA) has launched a Short
Message Service (SMS) for blood bank services [6]. In Bangladesh, a quickly access blood
donation service to assist in the management of blood donor records has been proposed [7]. Asian
Development Bank cooperation with Microsoft during annual meeting held in Delhi, India, has
announced the winning of mobile apps that aims to manage blood donor networks [8]. The Swiss
and the German Red Cross have been adopted web portal and social network to help users to
search and locate the proper blood donation centers. Blood Alliance, which serves hospitals in
4

North-East Florida and portions of Georgia and South Carolina has launched iDon8, an
application that offers basic scheduling options as well as a visualization of available blood stock
[9]. In Ireland [10] a smart phone application enabling existing and potential donors to monitor
the national blood levels by blood type.
Dutch Institute for Healthcare Improvement [11] suggests the use of information technology for
enhancing of blood transfusion to patients. The report recommends recording donor data, patient
data, and other related datato make it possible to monitor transfusion history record of patient as
well as donor. Electronic recording of such data reduces nurses and technicians for performing
transfusion preparations. Marcus et al. [12] explored that some donors would like to trace their
blood donation. One interviewed said: “The Red Cross has a deep knowledge about what they are
doing. If they share this, I would be more likely to engage. I like understanding systems.” Other
interviewed said: “Would like to know more about the geographical journey my blood took.”
Electronic registration for blood donation systems is crucial for improving safety of blood
transfusion system. Blood donation and transfusion registration system, facilitates monitoring and
displaying the local blood stock levels for the donor/patient’s area. Registration also helps
visualize donations on a city map as well as visualization of the pervasiveness of different blood
groups across a city. The focus of this work lies on the automation and integration of blood
donation systems, blood bank systems, health organization systems, and social media for the sake
of motivating people to donate blood and facilitate blood donation process. To the best of our
knowledge, such apps and systems have not been subjected to any academic scrutiny to date.
3. MOBILE CLOUD COMPUTING
In recent years, mobile devices have started becoming abundant with applications in various
categories such as entertainment, health, games, business, social networking, travel and news.
The reason for the increasing usage of mobile computing is its ability to provide a tool to the user
when and where it is needed regardless of user movement, hence supporting location
independence. Indeed, ‘mobility’ is one of the characteristics of a mobile computing environment
where the user is able to continue his/her work seamlessly regardless of his/her movement [15].
However, exploiting its full potential is difficult due to some inherent problems such as limited
scalability of users and devices, limited availability of software applications and information,
resources scarceness in embedded gadgets and frequent disconnection and finite energy of mobile
devices. As a result, a wide range of applications are difficult to run in mobile devices. These
applications fall into different areas such as image processing and recognition, text translation,
speech recognition, multimedia, social networking, and sensor data applications
Cloud Computing (CC) platforms possess the ability to overcome these discrepancies with their
scalable, highly available and resource pooling computing resources. CC platform is an
aggregation of hardware, systems software and application software where the application
software is delivered as a service over the Internet, Software-as-a-Service (SaaS), and the systems
software and the hardware in data centers provide Platforms-as-a-Service (PaaS), and
Infrastructure-as-a-Service (IaaS). The main idea behind CC is to offload data and computation to
a remote resource provider (the Cloud or the Internet) which offers many interesting
characteristics such as: on-demand self-service, broad network access, resource pooling, rapid
elasticity, multitenancy, and scalability [16].
5

The concept of offloading data and computation in the Cloud, is used to address the inherent
problems in mobile computing by using resource providers (i.e., cloud resources) other than the
embedded devices themselves to host the execution of user applications and store users’ data. The
problems are addressed as follows: 1) by exploiting the computing and storage capabilities
(resource pooling) of the cloud, mobile intensive applications can be executed on low resource
and limited energy mobile devices, 2) the broad network access of the cloud overcomes the
limited availability and frequent disconnection problems since cloud resources are available
anywhere and at any time, 3) the infrastructure of cloud computing is very scalable, cloud
providers can add new nodes and servers to cloud with minor modifications to cloud
infrastructure, therefore; more services can be added to the cloud, this allows more mobile users
to be served and more portable devices to be connected.
The study by Juniper Research, which states that the consumer and enterprise market for cloud-based
mobile applications is expected to rise to $9.5 billion by 2014 [17]. In the paper, we
investigate how interesting characteristics of mobile cloud computing can be deployed to develop
a new generation of Blood Donation Systems that reduce time and effort consumed in blood
donation process by providing efficient communication channels between donors and blood
donation centers and integrates blood information dispersed among different blood centers, health
organizations, and social media.
4. THE PROPOSED FRAMEWORK
The Blood Donation System (BDS) is an information system that deploys mobile computing
empowered by cloud computing to provide efficient blood donation services. BDS is comprised
of two main components as shown in Fig.2, the Cloud Computing (CC) component and the
Mobile Computing (MC) component.
The CC Component: this component represents the cloud with all its service models (IaaS, PaaS,
SaaS). It provides stakeholders (donors, blood bank staff, health organizations staff) in the mobile
computing environment with all blood donation services. These services include:
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1. Ontology interface system
2. Emergency Service provided by national/ regional donors database
3. Blood donation campaign service
4. Blood Donation Registration Service
5. Blood Donation Reservation Service
The MC Component: this component represents the mobile environments where blood donation
stakeholders interact and request services from the cloud component. It provides interfaces
between the users and the cloud in the form of smartphone blood donation application. This
application enables users to receive blood donation alerts in real time fromblood banks and health
organizations. In addition, critical and emergency calls can be displayed by illegible users who
are in urgent need for blood transfusion. The MC
Component includes the following entities:
1. Service Directory (SD): which is a directory for all blood donation services

2. User Agent (UA): this refers to any smartphone or mobile device that receives service
equest from the user and sends it to SD. It is an interface between the mobile user and
SD. When the SD receiver a service request from a user, it forwards this request to the
appropriateservice unit in the cloud.
The proposed framework aims at bring the following benefits in terms of blood donation services:
1. Provide fast and smart response actions in emergency cases that help find the appropriate
7
donor immediately
2. Monitor blood repository by its sources and locations and provide information for health
organizations on blood availability all over the country
3. Increase blood donation loyalty in the community by saving donors and medical staff
time and effort consumed in blood donation process
Fig.2: The Frameworkfor BDS
5. BLOOD DONATION SYSTEM ARCHITECTURE
Figure 3 shows the environment of BDS, the system brings together different type of stakeholders
including blood donors, blood bank staff, and health organization staff through the mobileApp.
On the other hand, BDS cooperates with other standalone external systems such as blood bank

and hospital databases. In addition, the proposed BDS is able to connect to social networks such
as Facebook and Twitter as well as national and international health organizations. The system is
comprised of the following interconnected functional components:
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1. Ontology interface: provides a smart search for suitable donor(s)
2. Emergency Blood Donation: provides a fast assistance for people who are in
urgent need for blood.
3. Campaign Organizer:helps individuals, groups of users, blood donation centers,
health organizations, or ministry of health effectively organize and manage a
blood donation campaign.
4. Registration: provides registration services for all stakeholders of the system
(blood banks, donors, health organization)
5. Reservation: allows donor reserve appointments for donation. This will relieve
both blood bank staff and donors from wasting their time and exerting extra
effort in blood donation process.
Fig.3: BDS Architecture
The interaction between different entities helps acquire information on blood bank and donors’
current situations, predict the future needs, and take proactive actions. Integration with health
organizations helps obtain statistical information such as: how many blood campaigns they

initiated in the country, what regions covered by these campaigns, and how many donors
participated. Integration with blood donation centers allows medicalstaff sends invitation for
blood donation on behalf of patient directly and invite appropriate donors to be ready in the right
place and right time. Appropriate donors are those who have proper blood type and are eligible to
donate. Integration with social networks provides important information on patients and donors
such as current location, their relatives, friends, and followers. Direct social relationships between
individuals are improved dramatically. Every donor knows who takes his/her blood and every
patient knows who gave him/her blood.
6. CONCLUSION AND FUTUREWORK
In paper we proposed a Blood Donation System (BDS) based on the cutting-edge information
technologies of cloud computing and mobile computing. The proposed system facilitates
communication between blood donors and blood donation centers so that the appropriate donor
can be reached just on time. It also integrates the blood information scattered among different
blood donation centers and health organizations across the country to improve blood donation
service quality. Stakeholders are able to use the BDS as an application installed on their
smartphones to help them complete the blood donation process with minimal effort and time.
This application helps people receive notifications on urgent blood donation calls, know their
eligibility to give blood, search for the nearest blood center, and reserve a convenient
appointment. It also helps establish a blood donation community through social networks such as
Facebook and Twitter. In the future, we plan to develop and implement the proposed system in
Kingdom of Saudi Arabia (KSA) and examine its effect on blood donation process and blood
transfusion service in blood donation centers and health organizations across the Kingdom.
REFERENCES
[1] Abdullah K. Al-Faris and others, Attitude to Blood Donation among Male Students at King Saud
9
University, journal of Applied Hematology 2013
[2] AK Al-Faris and others, Attitude to blood donation in Saudi Arabia, Asian journal of transfusion
science
[3] WHO Global Observatory for eHealth (2011) New horizons for health through mobile technologies.
Geneva: World Health Organization. Available:
http://www.who.int/goe/publications/ehealth_series_vol3/en/
[4] www.thelocal.se/36550/20111005
[5] Ramesh Singh, Preeti Bhargava, and SamtaKain, “Smart Phones to the Rescue: The Virtual Blood
Bank Project”, IEEE CS and IEEE ComSoc 1536-1268/07/$25.00 © 2007 IEEE Pervasive
Computing Magazine.
[6] IMA Launches SMS-Bases Blood Bank Service”, Available at:
http://beta.thehindu.com/news/cities/Thiruvananthapuram/article318809.ece
[7] A. H. M. Saiful Islam, Nova Ahmed, KamrulHasan, and Md. Jubayer, mHealth: Blood Donation
Service in Bangladesh, 2013 International Conference on Informatics, Electronics & Vision (ICIEV).
[8] http://www.microsoft.com/en-us/news/Press/2013/May13/05-04AppsForAsiaPR.aspx
[9] The Blood Alliance services hospitals in Northeast Florida March 29, 2013
https://play.google.com/store/apps/details?id=com.idon8&hl=en
[10] The Irish Blood Transfusion Service http://www.giveblood.ie/
[11] Blood transfusion guideline. Utrecht (The Netherlands): Dutch Institute for Healthcare Improvement
CBO; 2011. p. 60-107

[12] Marcus Foth, Christine Satchell, Jan Seeburger, and Rebekah Russell-Bennett. Social and mobile
interaction design to increase the loyalty rates of young blood donors. In Proceedings of the 6th
International Conference on Communities and Technologies (C&T '13). ACM, New York, NY, USA,
64-73.
[13] Masser, B.M., White, K.M., Hyde, M.K., Terry, D.J.: The Psychology of Blood Donation: Current
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Research and Future Directions. Transfusion Medicine Reviews 22, 215—233 (2008)
[14] Brionesa , R.L., Kucha , B., Fisher Liua, B., Jinb, Y.: Keeping up with the digital age: How the
American Red Cross uses social media to build relationships. Public Relations Review 37 (2011) 37-
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[15] Niroshinie Fernando, Seng W. Loke, &WennyRahayu, (2013). “Mobile Cloud Computing: A
survey”, Future Generation Computer Systems, Vol. 29, pp84-106, Elsevier.
[16] Ahmed Youssef. Towards Pervasive Computing Environments with Cloud Services. International
Journal of Ad hoc, Sensor & Ubiquitous Computing (IJASUC), 4(3):1-9, 2013.
[17] S. Perez, Mobile cloud computing: $9.5 billion by 2014, http://exoplanet.eu/catalog.php, 2010.
[18] http://www.socialblood.org/

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