A Guide to Mixpanel
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The document discusses Mixpanel, a business analytics tool that tracks user interactions with web and mobile applications to measure engagement and retention. It outlines best practices for event tracking and property naming conventions to ensure clarity in analytics. Additionally, it mentions other analytics options and the importance of tracking user journeys across various touchpoints.
A Guide to Mixpanel
- 1. Deepak Modak 24 Feb 2017
- 2. Answer to What is happening ? When is it happening ? Who is doing it ? How often it is happening?
- 3. Mixpanel It is a business analytics tool which tracks user interactions with web and mobile applications, and it measures user engagement and retention. Product analytics for product people.
- 4. Event It can be First Launch Tapped on "Register Now" button Opened "News Section" Updated "Profile Details" Authentication Success Authentication Error Purchased in-app item
- 5. Event Tracking Action Mixpanel Solution Track user activity Engagement When users are dropping Funnel What is the most used feature Retention
- 6. People Know about Demographics of user Profile Details of user Browsing History of user
- 7. Analytics Engagement / Retention Funnel Autotrack JQL Supports Marketing A/B Testing Email/Push Notifications People
- 8. Digital footprint of User Registered Welcome SMS Welcome Mail Reminder SMS Reminder Mail On web or mobile, track user’s entire journey across every touch point
- 9. Do and Don’ts 1. Human-readable names are much appreciated. e.g "Registered" instead of "user_registered_form" 2. It's better to use special or reserved properties as much possible. e.g $email, $phone etc. 3. Property names should not begin with $ or mp_. These properties are reserved for special properties. 4. Property name maxlength is 255 characters. 5. It is advised to use property name with 20 characters else it will get cut off by dashboard UI.
- 11. Data Flow User Mixpanel Agent Server Admin Mixpanel Agent Data Track Event Analytics Track Event ViewData
- 12. Thank you