Tech Talk #4 : Mixpanel For Enterprise Mobile Application - Hồ Ngọc Nguyên
Mixpanel is a mobile analytics solution that allows developers to track user actions and behaviors within their mobile applications. It defines custom events that can be anything from uploading a photo to playing a video. Developers can then analyze the tracked data through Mixpanel's dashboards to understand user usage patterns and determine how to improve features or plan future updates based on what is most effective. Mixpanel also enables profile tracking of individual users, A/B testing of different experiments, and sending push notifications to users or groups. Integrating Mixpanel only requires adding a few lines of code to track events and profiles, allowing developers to easily gain insights into how users are interacting with their mobile apps.
Tech Talk #4 : Mixpanel For Enterprise Mobile Application - Hồ Ngọc Nguyên
- 1. Mixpanel For Enterprise Mobile Application Hồ Ngọc Nguyên From GotIt! Vietnam 1
- 2. Content Difficulty in developing mobile Application What is Mixpanel and its purpose What is Mixpanel capable of How to get started Q&A 2
- 5. The difficulty • When the application is released, User started to use the application è What are you planning to do next ? è How to know the feature is effective ? è How to improve a feature to be more effective ? 5
- 6. How to resolve • You may want to add feedback or survey to ask users • Unfortunately, users are not easy to give the feedback, or to fill in a survey form 6
- 7. What is Mixpanel • Mixpanel is a 100% customizable analytics solution that tracks user actions across platfom • Mixpanel allow developers to define the events, an event can be anything – someone uploading a picture, playing an video, view a page.... 7
- 9. How to resolve • Tracking user events when using the application • Analyze tracking data to answer the questions o What is the new feature to do next o How to improve current feature o Whether the feature is effective 9
- 12. What is Mixpanel capable of • Tracking behaviors of each user as Profile • Analyze event data on different charts • Send push notifications to users, group of users • Track the effective of A/B Testing 12
- 13. What is Mixpanel capable of • Developer can define any events that need to be tracked è PM can base on data to make decision • User can be tracked as a single profile and Mixpanel allow us to send push notification to users • A/B Testing : each group of user could take an experiment, and then we can collect the effectiveness of each experiment. 13
- 14. Report 14
- 16. A/B Testing • Configurable settings at runtime è Get the result of experiment 16
- 17. How to get started • Gradle configuration • Initialize the Manager 17
- 18. Profile • Create Profile • After profile is created, events are tracked by profile • Profile can have many properties • Mixpanel Distinct ID 18
- 19. Send Events • Trigger an event to be tracked 19
- 21. Q&A 21