A Guide To SEO Method That Works
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The SEO Method 2.0 outlines a strategic approach to improve search engine rankings through a focus on link building and site optimization. It emphasizes understanding competition, defining a clear strategy, and utilizing various methods such as directory submissions and Web 2.0 platforms. The document stresses the importance of continual growth and adapting techniques based on performance metrics from tools like Google Analytics.
A Guide To SEO Method That Works
- 1. THE SEO METHOD 2.0 One method to outrank them all.
- 2. THERE CAN BE ONLY ONE • With enough links you can rank for anything • Analyse the ROI • Optimise for an outcome
- 3. BIG BEATS SMALL • Big error to only optimise for 5 phrases • Internal linking matters (ecommerce is easy) • Don’t be perfect, keep building
- 4. SAD BUTTRUE • No magic bullet • SEO, business and life takes hard work • White hat = long term
- 5. THE MASTER PLAN • 1. Know thy self • Google analytics • Site, # backlinks, depth of keywords • Competition defines the race • 2. Define your strategy • Frontal assault (head to head) • Flanking manoeuvre (weakest rankings) • Sneak attack (long tail)
- 6. THE MASTER PLAN - PART 2 • 3. Channel your power • New skool page rank sculpting (no nofollow) • 4. Power in numbers • build, build, build • If you’re not growing, you’re dying • 5. Build links... naturally • 80% of rankings is offpage • Introducing the SEO method 2.0
- 7. WAVE 1
- 8. DIRECTORY SUBMISSION • Submit to 300+, higher PR1+ (directory’s PR can rise) • Url links • Vary text submission (ask and they’ll do it) • Drip submissions • DM: www.theSEOmethod.com/maximiser
- 9. EZINE ARTICLES • Submit 10+ of your best • Direct links to your site + deep linking • e.g. David Jenyns Ezine account • Free best practise guide • www.theSEOmethod.com/ezine
- 10. 2NDTIER ARTICLE DIRECTORIES • Submit 10+ same Ezine articles • CC: www.theSEOmethod.com/crooner
- 11. BLOG NETWORKS • Submit 10+ spun versions of articles • Spin it by paragraph • Spinning service: www.theSEOmethod.com/contentboss (always human review) • Most allow 3 links + 1 video • 2/3 ==> Money site (homepage + deep) • 1/3 ==> Ezine
- 12. BLOG NETWORKS #2 • I’m grey hat so pick me carefully... • AMA (Plr Pro boys): www.theSEOmethod.com/ama • UAW (Darren Warmuth): www.theSEOmethod.com/uniquearticles • PF (Jason Katzenback): www.theSEOmethod.com/portalfeeder • Still testing: SEO LinkVine,Article Blueprint, SubmitYour Article
- 13. 100 WORD POSTS • Submit 20+ unique posts • 10/20 ==> Money pages • 10/20 ==> Ezine • LV: www.theSEOmethod.com/linkvana • PF: www.theSEOmethod.com/portalfeeder • Still testing:Article Blueprint
- 14. WAVE II • Optionally... but not really • Submit 10+ videos • www.youtube.com • TM: www.tubemogul.com • TG: www.theSEOmethod.com/tg
- 15. WEB2.0 DOMINATION • Create 10+ unique profiles and post at least 1 content piece • www.blogger.com, www.weebly.com, www.wordpress.com, www.tumblr.com www.squidoo.com, www.posterous.com www.wetpaint.com, www.livejournal.com www.gather.com, www.instablogs.com • LW: www.theSEOmethod.com/linkwheel
- 16. SEO ONTHE CHEAP • Directories (300+) • Ezine + Go Articles (20+) • Blog comments (30+) • Youtube +TubeMogul (10+) • Guest blog posts (3+) ! • Link to everything using: • AMA (20+) • Web2.0 (20+)
- 17. WAVE III • Wait 1-2 months • Review google analytics for easy wins • More links to pages you want to rank • High converting pages, high traffic keywords not #1, videos not #1 • Promote the promoters - go heavy with blog networks
- 18. WAVE IV • Look where the competition gets their links • Link bait and/or press releases e.g. Google vs.Yellow Pages • Guest posting • Building your own network - doing wave I + II + III (treat it like an authority site) • Don’t get caught up in unique registrations, hosting, ips
- 19. SOCIAL BOOKMARKING • My thoughts... it can’t hurt • Doing it manually • Social Marker: www.theSEOmethod.com/socialmarker • Traffic Bug: www.theSEOmethod.com/trafficbug • Immediate Edge: www.theSEOmethod.com/edge
- 20. RELAX & BREATHE • Remember I’m in a competitive niche • Most likely only need wave I & II • Create a system and outsource it
- 21. 80/20 RULE • Know thy self • Define your strategy • Channel your power • Power in numbers • Build your links naturally ! • Review your results • Log where you’re building links
- 22. QUESTIONS