A Practical Guide to Selecting a Marketing Automation Platform and Mapping out your First Campaigns.
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This document provides an overview of marketing automation platforms and guidance on selecting a platform and mapping out initial campaigns. It discusses key platform features like email marketing, landing pages, dynamic content, CRM integrations, and APIs. It also offers tips for defining a customer flow, focusing on plain content over templates, sending emails from real people, and ideas for initial campaigns like lead nurturing, referral programs, onboarding sequences, and cross-selling. The document emphasizes having a plan, investing in high-quality content, and segmenting lists.
A Practical Guide to Selecting a Marketing Automation Platform and Mapping out your First Campaigns.
- 1. A Practical Guide to Selecting a Marketing Automation Platform and Mapping Out Your First Campaigns
- 2. Hi, I’m James I work at The Solutions Group
- 3. I used to be a computer nerd
- 4. I used to be a computer nerd a server engineer
- 5. I used to be a computer nerd a server engineer a web designer
- 6. Now: I rock a variety of different titles
- 8. It’s Not a Miracle Cure
- 10. Platforms
- 11. Platforms
- 12. Specific features • Emails • Landing pages • Dynamic content • CRM included, integrations • Visitor ID tracking • E-Commerce • API
- 13. Email
- 14. 4000%$40.56 for every $1 spent 2011 DMA study: http://www.the-dma.org/cgi/dispannouncements?article=1590
- 15. “Email is 3x more likely to prompt a purchase than Social Media McKinsey & Company “Why Marketers Should Keep Sending You Emails”
- 17. Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. Source: Hubspot
- 18. Dynamic Content
- 21. E-commerce
- 22. API Available
- 24. Retargeting Costs You can start with low ad costs, but the time investment can get up there How much will you spend?
- 25. Don’t Jump the Gun. PLAN.
- 26. Define a Customer Flow
- 29. Get Over Templates. Go Plain
- 30. Get Over Templates. Go Plain
- 31. Send from Real People
- 32. NOPE! I’m not in buying mode. Which one would you open?
- 33. A guy who is writing me personally? (or so it seems) This will be opened 9 times out of 10
- 35. Campaign Ideas
- 41. #6 Cross/Up-Sell
- 43. Content importanceContent is the Fuel
- 44. Let’s Recap • Have a plan • Invest in content or #Fail • Scrub your lists and segment